First, inherit the long history and profound cultural advantages of Shaanxi cuisine and enhance the attractiveness of Shaanxi vegetable market.
There is an old saying that "Chinese civilization sees Shenzhen in ten years, Shanghai in a hundred years, Beijing in a thousand years and Shaanxi in five thousand years". I understand that Shaanxi has almost all the cultures before the Tang Dynasty, so a glance at Shaanxi shows the whole picture of Chinese civilization. And then extended to the food culture, although it is integrated and absorbed, but it is based on the "neutralization" emphasized by the traditional food culture in China, and has never deviated. Therefore, the food culture before Tang Dynasty should be the representative of China traditional food culture, and Shaanxi cuisine blessed by history is naturally one of the sources of China food culture.
The more traditional and original culture, the more people will pay attention to it and arouse people's interest in exploring and understanding. The same is true of food culture. Over the years, Xi 'an Restaurant has excavated and sorted out nearly 80 traditional Shaanxi dishes, most of which are accompanied by allusions and legends, and the arranged banquet is also a reflection of China culture. For example, the royal banquet and the palace longevity banquet in the prosperous Tang Dynasty reflect the court culture in the Tang Dynasty, the Shaanxi-style snack banquet reflects the folk culture in Shaanxi, and the eight scenic banquets in Chang 'an are based on the natural landscape in Shaanxi, combining diet with landscape. These banquets reflecting culture and history are favored by business and tourist guests in their daily operations. April and May are the golden months for MICE tourism every year. During this period, the income of various cultural theme banquets in our store accounted for 70% of the total income on average. Every year, we receive many orders from foreign tour groups, and tourists will also come to our store to taste the food that can reflect the characteristics of China Tang Wenhua cuisine. This kind of experiential consumption of catering culture is becoming more and more popular in business. This reminds me of the "air cultural experience tour" once launched by China Eastern Airlines, and the "Shaanxi and xi 'an Cultural Tourism Week" was the first activity on the plane. In my opinion, this example also shows that cultural consumption is getting more and more attention from the market. So for Shaanxi cuisine, which is famous for its long history, its long history is a treasure worth digging. With the exquisite dishes coming out of books and historical records, people will have a more comprehensive understanding of Shaanxi cuisine and more people will be conquered by its cultural charm.
Second, give play to the unique technical advantages of Shaanxi cuisine and promote its innovative development.
Shaanxi cuisine combines the aura of heaven and earth with the essence of the sun and the moon. The prosperous Tang Dynasty is the heyday of the development of Shaanxi cuisine in history. During this period, Shaanxi cuisine has tended to be perfect. There are not only many varieties, but also various cooking techniques. Make good use of steaming, stewing, stewing, stewing and other techniques. These technologies, even from the point of view of nutrition today, are very scientific and advanced, such as steaming, stewing, boiling and baking, which are conducive to the preservation of food nutrition. Like "warm pork loin", it is called the unique housekeeping dish of Xi 'an Restaurant. It uses the "pot" cooking method that Shaanxi chefs are good at. The chef should not only cut the soft kidney into thin slices as thin as paper, but also cut these slices into filaments. There should be no knife joints and broken knives when cutting. The cooking process has gone through two processes: soaking in water and warm mixing, which are natural and complement each other. The soaking time of shredded pork loin is too short to deodorize, and the soaking time is too long, which does not meet the requirements of crispness and tenderness. When stirring, pour the hot oil on the garlic paste and cover it quickly, so that the garlic flavor and the shredded waist flavor can be organically combined. It is this precise mastery of water temperature and cooking skills that can make the shredded waist crisp and tender, and the taste fresh and fragrant, without destroying the nutritional components of the dishes. There are many Shaanxi dishes similar to warm-mixed tenderloin, such as gourd chicken, shredded pork with three skins, hoof flower soup, etc., all of which are well-made, exquisite and delicious, and rich in connotation, which embodies the elegance of Shaanxi dishes and can support the table when served.
Shaanxi cuisine also has a "vulgar" side, such as roast white meat, steamed meat with lotus leaf powder, braised chicken with chestnuts, steamed bad meat and other folk dishes, which are fragrant, fresh, fragrant, sour and spicy, and are most suitable for local tastes, so they are very popular at wedding banquets and family banquets. In recent years, we have gone deep into the folk collection and restored a number of home-cooked dishes with Shaanxi flavor, such as braised pork rice with golden skin, braised three delicacies, roasted belly slices and so on. In addition, innovative dishes such as beef tendon in red oil, steamed mutton in powder, fried meat in hometown, and flavored beef tendon have been continuously introduced, enriching the folk basic system of Shaanxi cuisine.
Shaanxi cuisine can not only be elegant, but also take the road of market, so it can be called a broad market at any level. In the national and even world cooking competitions, the charm of Shaanxi cuisine attracts peers and conquers the judges again and again. In previous national competitions, Xi 'an Restaurant won 20 dishes and 5 banquets with Shaanxi flavor. Among them, shark's fin, cucurbit chicken and flavored sheep's tendon in Datang Basin won the gold medal in the seventh food festival of the second food Expo, which was a famous Chinese banquet in the prosperous Tang Dynasty. Longfeng Chengxiang Wedding Banquet not only won the "Golden Wedding Banquet Award", but also won the industry's highest award in the 8th China Food Festival. What is even more gratifying is that in 2006, when the World Chefs' Federation held the World Cooking Competition, China participated as the only enterprise representative selected by the China Cuisine Association, and the produced chrysanthemum cod won the bronze prize, which was the first time that the China team won the prize in this competition. It is proved that the cooking technology of Shaanxi cuisine has reached the height and level of standing in the world cooking altar, so its "accelerated" development will be a natural thing.
Third, seize the outstanding, simple and elegant characteristics of Shaanxi cuisine to enhance its image.
Snacks are an important part of Shaanxi cuisine. Among the major cuisines in China, none can compete with the dishes on the same stage, but Shaanxi snacks can say "I can".
Shaanxi-style snack banquet, composed of famous Shaanxi snacks, is one of the most famous banquets in xi 'an Hotel. Snack feast was formed in 1980s and has been improved several times. Now it can be said that it has reached the realm of gourmet art in variety, taste, shape and container. It is the combination of fashion and classicism, which sets off the beauty of cooking art. This beauty is not only the embodiment of the wisdom of the chef in Xi 'an restaurant, but also the embodiment of the simple and elegant artistic temperament of Shaanxi snacks themselves. Foamed oil cake, named after the wind in the Tang Dynasty, means that the bubbles on the cake are as thin as cicadas' wings and melt when the wind blows. This rare snack, which originated from the "Shao Weiyan" in Tang Dynasty, has lasted for thousands of years and is one of the representatives of Shaanxi snacks.
Shaanxi snacks, whether from the court or folk, are elegant or simple, and have endless aftertaste after eating. The Czech President visited Xi 'an, during which he made a special trip to a restaurant to eat snacks. Later, we learned that this was not an official arrangement, but that the President himself learned through the Internet that the flavor snacks cooked by Xi 'an restaurant were delicious, so he made a special trip to the restaurant to taste delicious food. The president was very satisfied after tasting it. This reminds me of a story I read in the works of Mr. Wang Zihui, an expert in Shaanxi food research, about Ms. Chen xiangmei coming to Xi 'an in the early 1990s. Before coming to Xi 'an, she specially offered to eat Shaanxi local food on the phone, and then the restaurant chef made her special snacks. Ms. Chen ate very happily and said, "This is my wish to come here several times, and it finally came true today. "
Different people have such expectations and satisfaction for the same special snacks, which shows the charm of Shaanxi snacks. I think this is the advantage of Shaanxi cuisine, and snack club is a powerful force to show the personality of Shaanxi cuisine and promote the promotion and development of Shaanxi cuisine.
After nearly 80 years of rapid development, Xi 'an Restaurant has become an internationally renowned restaurant integrating catering, accommodation, entertainment, shopping, business, tourism, film and television production, a national top 100 catering enterprise, a national super-class restaurant, and a five-a green hotel in China.
Since the establishment of 1929, Xi 'an Restaurant has experienced several twists and turns and fierce debates on its management direction, but fortunately, the main line of Shaanxi cuisine has finally been preserved. Facts have proved that Xi 'an Restaurant has not given up Shaanxi cuisine, and Shaanxi cuisine has also given the enterprise rich returns. This is the embodiment of the vitality of Shaanxi cuisine. Xi 'an Restaurant now serves more than 200 kinds of dishes. Among them, there are nearly 80 kinds of traditional famous dishes and characteristic Shaanxi dishes, and more than 20 kinds of innovative Shaanxi dishes/kloc-0. Ten traditional dishes, such as gourd chicken, shredded pork with warm waist, shredded pork with three skins and fish in milk soup pot, are the specialties of this restaurant and the most famous Shaanxi cuisine. Guests who come to the restaurant must order at every table. In the traditional Shaanxi cuisine, there are hot and sour pork belly soup, roast white meat, elbow with handle, camel hoof soup, monkey with hat and so on. Very popular with customers. Among the innovative Shaanxi cuisine, the sales of shark's fin, sea cucumber goose web, pepper crab and shredded squid in Datang basin are also in the forefront. These dishes are the support points of restaurant management, which have created good economic benefits for restaurants and made enterprise benefits grow steadily year after year.
No matter from the operating figures or the feedback from the market, we can really feel the strong market attraction of Shaanxi cuisine. Shaanxi cuisine is an important part of Shaanxi culture. It is not only the business card of urban culture, but also the attribution of people's emotions. People from other places eat Shaanxi food to understand a culture, while locals eat Shaanxi food to entrust a nostalgia. Even if customers just come to eat their fill, Shaanxi cuisine will never disappoint newcomers. Its mellow taste often leaves diners with endless aftertaste and lingering thoughts.