Support food companies such as Yaming Food and Fumao Bakery to implement the industrial museum model; encourage arts and crafts companies such as Luyi Classical Furniture, Tenghui Crafts, and Zhuangyan Garden to carry out cultural and creative activities; guide the youth Home, Caizi Clothing and other footwear and apparel companies have launched the tourist factory model?

In recent years, Putian has actively cultivated new industrial models, developed industrial tourism, and initially formed industries such as industrial museums, industrial heritage, cultural creativity, and tourist factories. Tourism model, explore a road to industrial tourism with unique industrial flavor. Currently, Putian has 6 provincial-level tourism factories and 5 municipal-level tourism factories. With industrial clusters such as shoes and clothing, food, arts and crafts, etc., industrial tourism has taken advantage of the trend.

?Gongmei+?gives tourism a cultural flavor

Stepping into Zitan South Street in Xianyou County, Yimu Xianju, Ancient Yunhua Hall, Wenhua Pavilion, etc. are full of ancient meanings There are numerous mahogany pavilions everywhere; on the sidewalk, redwood sketches such as root carvings, leisure seats, and mini flower gardens can be seen everywhere. The glazed gold tiles and red walls and cornices are hidden among the trees along the street, making you feel like you have traveled back to ancient times.

This is the Sanfu Cultural Industry Base, one of the first industrial tourism bases in Fujian Province. The base has three functional areas: Sanfu Art Museum, Sanfu Craft Park, and Sanfu Production Base. The park covers an area of ??300 acres and adopts a new industrial model that combines cultural creativity + tourism factory + research popularization + art museum + ecological park.

The nationally renowned "immortal works" make Sanfu Cultural Industry Base even more attractive. ?When you come to the park, you can first see the quality and craftsmanship of arts and crafts, secondly see the hard work of mahogany enterprises, and thirdly see the beauty of the industrial park’s transformation. According to Huang Fuhua, chairman of Sanfu Group, in recent years, people have paid more attention to the cultural heritage behind mahogany furniture. The modern life scene of quality home life integrating viewing + experience is more in line with people's spiritual enjoyment when shopping.

In the Sanfu Craft Garden, there are a dazzling array of "Fu"-themed carvings, "Fu" patterns, "Fu Shou" pictures, "Five Blessings" (bats) coming to the door, and "Fu"-themed mahogany furniture with blessing meanings. Lin Yushan, administrative manager of Sanfu Classical Furniture Co., Ltd., said that when visiting the park offline, you can not only communicate face-to-face with the masters and see the exquisite skills of the wood carving masters, but also experience the wood carving production process and privately customize the wood carving collection; online through live broadcast, etc. How to show the factory production process, while reducing the terminal price to achieve FOC factory direct access to consumers?

Using Internet technology, arts and crafts realize online tourism and sales. Data show that in 2021, Xianyou's arts and crafts industry achieved an output value of 53 billion yuan and a tax revenue of 62.6483 million yuan.

Out the window, you can see the green mountains and leisurely clouds; inside the house is an exquisite retro mahogany bed and supporting furniture. Located in the Caixiyan Scenic Area in Xianyou, the Xianyun Guest House B&B attracts many citizens. Zambian red sandalwood canopy bed, big fruit red sandalwood moon cave door canopy bed, Hainan huanghuali moon cave door canopy bed? road.

How to drive consumption in the industrial beauty industry while satisfying the viewing pleasure? ?Only by producing daily necessities with a certain artistic level that ordinary people can afford, can Putian's advantages of skilled craftsmen and craftsmen be effectively used to ensure that the industry continues to expand in scale. ?Huang Fuhua believes that Xianyou County is actively connecting with leading enterprises with an output value of over 10 billion such as Hyundai Zhumei, Shangpin Home Delivery, and Sophia. It will present it offline through real scenes and create a virtual customization platform for contemporary art furniture and soft furnishings online, relying on the leading enterprises. The huge sales network and the realization of mass production are expected to become a successful case in implementing the development concept of "life-oriented handicrafts and art-oriented daily products".

Tourism factory interprets the new trend of food

Every Saturday afternoon, a blue bus shuttles back and forth between Putian City and Hanjiang. Taking buses, citizens walked from the city along the beautiful Baitang Road, followed the evening breeze and chased the sunset to the 059 Coastline Craft Brewing Commune, where they visited Budweiser Asia Pacific's largest craft brewery factory and tasted craft brews and delicacies from all over Fujian? On August 13, Putian’s first weekend craft beer tour bus opened, kicking off the weekend tour of “city tour + factory sightseeing + craft beer food”.

As one of the first batch of provincial-level industrial tourism demonstration bases in Fujian Province, Budweiser Snow Beer Co., Ltd. has released a new "wine aroma". The Budweiser Asia Pacific Craft Brewery Factory located in Hanjiang AB InBev Food Industrial Park has a construction area of ??about 5,500 square meters. Based on raw materials and local characteristics such as local Dahongpao in Fujian and tropical fruits from various places, the brand-new 059 Coastline Craft Brewery Commune brand was launched. The production capacity is approximately 10,000 tons and it was put into operation in July.

Unlike the Budweiser China Beer Museum, which focuses on themed sightseeing, the craft brewery has enriched the concept of beer catering. In an industrial LOFT-style dining environment, Western cooking delicacies collide with more than a dozen beers. A unique new industrial tourism experience.

With the opening of the sightseeing bus, the craft brewery has received more than 3,000 tourists checking in. ?059 Coastline General Manager Liang Zhaorong said that the Budweiser Putian Craft Beer Factory and the Budweiser China Beer Museum tourism industry have formed an interconnected interaction to help promote the development of urban industrial tourism.

Taking advantage of its cultural advantages, Laotan Caixiang Wine positioned itself as industrial tourism + cultural wine, and began to spread its fragrance outside the walls.

The garden-style wine-making park covering an area of ??60 acres, Cai Xiang Cultural Exhibition Hall, and ancient hand-made wine-making technology all add a strong cultural color to wine industry tourism. In recent years, Caixiang Wine Industry Experience Hall, Fengtan Wine Cellar, and Caixiang Culture and Wine Culture Park have been built and opened, initially forming an industrial tourism demonstration base for tourists to sightsee, taste, experience, and purchase. ?Brand awareness continues to increase, and orders also increase. The number of brewing fermentation tanks has been expanded from the original 50 to 100, and the production capacity has doubled. ? said Xiao Shuangzhi, sales director of Caixiang Liquor Industry.

Food processing is one of the three traditional industries in Putian. At present, Putian has formed an industrial system focusing on wine manufacturing, agricultural product processing, food baking and other categories. At present, various counties and districts in Putian are working hard to make regional cultural food become the city's business card, integrating tourism and shopping, and promoting the upgrading of the food industry and tourism economy?

Xianyou focuses on making "tea, wine, egg, grapefruit and barley"? Five articles, based on Taiwan Farmers Industrial Park, develop camellia oleifera, sweet persimmon, etc., and cultivate a specialty food industry processing chain; Licheng District uses the window of Xinghua Prefecture Cultural District to display Putian specialty foods, and combines folk activities to develop Putian specialty food Experience and other activities; Chengxiang District is aiming at the field of prepared dishes, with Yaming as the leader, strengthening the premade Chinese dish industry, creating the "Chinese Capital of Prepared Dishes", and building a high-standard prefabricated Chinese dish food industrial park; Xiuyu District is promoting abalone processing Industrial Park and Nanri Eastern Seafood Processing Park Project to develop the seafood economy. Data show that in 2021, the output value of Putian City's food industry was 46.6 billion yuan, a year-on-year increase of about 13%.

Digital factory brings immersive experience

Enter the province’s first ready-to-wear ironing center of Caizi Group in Chengxiang District. A fully automatic spray machine can provide 360? Automatic atomization spraying without dead ends can complete spraying 100 pieces of garments with no-iron additives each time. No manual operation is required and it can be completed in 20 minutes. And this is just one of the 25 steps required to produce a no-iron shirt.

At the beginning of this year, five companies including Caizi Clothing, Shuangchi Shoes, and Shengyuan Environmental Protection Power Co., Ltd. were selected into the first batch of municipal tourism factories in Putian. At the same time, the construction of Caizi Industrial Park? World Brand Putian Quality Manufacturing? Shoe and clothing exhibition and sales base to expand industrial tourism brand.

In the past, tourist factories were the way to sell products; now, driven by the tourism craze, the concept of "brand marketing" has begun to be introduced. Shuangchi Shoe Intelligent Workshop adopts domestic leading flexible pressure sensing technology and 3D real-sense machine vision and 3D scanning technology, which can obtain 54 foot characteristics and health data in 15 seconds; in August, Wanmi and Tencent Animation launched A new series of jointly branded cool running shoes, setting off an animation-inspired mecha group metaverse-themed event in the shoe factory park?

The tourist factory creates emotional value through immersive experience, gradually moving towards both innovative value and service brands Transformation, from products, processes, services to experience innovation, has become a new growth point for factory tourism.