Since the skill of roasting goose from the court of the Southern Song Dynasty was spread to Gujing, for hundreds of years, the skill of roasting goose in Gujing has been taking root, sprouting, and growing. It has developed from one shop to dozens of shops. Some are passed down by families, some are passed down by masters and apprentices, and some are passed down by masters and apprentices.

It is a branch of brothers. Regardless of the form, the distribution area of ??Gujing Roast Goose is constantly expanding.

Currently, the Gujing Town Government is taking the opportunity to apply for the intangible cultural heritage of Xinhui District to promote this traditional brand.

On Tiancheng Street, the "roast goose street" in Gujing Town, there are no less than 10 large and small roast goose shops; in Huicheng, Gujing and other places, Gujing roast goose is sold in many markets.

Competition within the industry is becoming increasingly fierce. Will it affect Gujing Roast Goose, a brand with more than 700 years of history?

Currently, the Gujing Town government is taking the opportunity to apply for the intangible cultural heritage of Xinhui District to promote this traditional brand. When reporters interviewed in Gujing Town, many merchants expressed their hope that the government can establish an industry association to regulate the market and assist merchants*

**Together we create the Gujing Roasted Goose brand.

1. Confusion: There are many shops, which one is the most authentic?

Many people who come to Gujing to eat roast goose will encounter this confusion: there are more than 10 large and small roast goose shops on Tiancheng Street in Gujing Town, on the side of Gujing Market on Kinmen First Class Highway, such as Hengyi Roast Meat Shop.

, Jin Pingxiang Hotel, Pingxiang Roast Goose Main Store, Pingxiang Founding Master Roasted Goose... Some roast goose restaurant advertisements are quite exaggerated.

Which brand of roast goose is the most authentic?

Journalists also encountered the same situation.

Recently, when this reporter had dinner with friends from Gujing Town, he expressed his wish to eat authentic roast goose. The friend was confused: in Gujing Town, there is no such thing as "authentic roast goose". The business of each roast goose shop depends entirely on the taste of customers.

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Although there are many roast goose restaurants on Tiancheng Street in Gujing Town, there are only two famous brands: one is "Hengyi Roast Goose" from Hengyi Roast Goose Shop, and the other is "Pingxiang Roast Goose" from Pingxiang Roast Goose Store.

According to the staff of the Gujing Town Cultural Station, "Hengyi Roast Goose" has expanded from the Gujing Tiancheng Street main store to the Hengyi Hotel in Gujing Town Market. Now the business is getting bigger and bigger, with stores in Guangzhou, Huicheng, Shadui and other places.

A branch was set up; the children and grandchildren of the owner of "Pingxiang Roast Goose" developed "Pingxiang Roast Goose" into Pingxiang Roast Goose Seafood Fishing Village Restaurant, Pingxiang Roast Goose King, Jinpingxiang Roast Goose, and Pingxiang Roast Goose due to the separation of the family.

There are nearly 10 stores including the main store.

After seeing the popularity of Gujing Roast Goose, various villages in Gujing Town also started the roast goose business and opened roast goose shops in various rural markets. Some Gujing people even went to Huicheng, Jiangmen urban areas and other places to open Gujing.

Roast goose shop.

At present, Gujing Roast Goose has radiated and affected a wide range of areas, ranging from the Wuyi area of ??Jiangmen to as far away as Foshan, Zhongshan, Zhuhai and other places. Almost all citizens in the Pearl River Delta know or have eaten Gujing Roast Goose, including Hong Kong, Macau and even the other side of the ocean.

Gujing roast goose is also found in the United States, Canada and other places.

2. Worry: Traditional craftsmanship is unsustainable and the market still needs to be standardized. It is understood that although roast goose shops are blooming everywhere in Wuyi, they have not had a big impact on the business of the "leading" roast goose merchants. Now Gujing only has "Heng

Two major brands, "Yi Shao Goose" and "Ping Xiang Roast Goose", have registered trademarks.

Lu Bai, the owner of "Hengyi Roast Goose", told reporters that 10 years ago, there were only two roast goose shops in Gujing. Now, although there are more roast goose shops in Tiancheng Street and even Gujing Town, the business of these old shops has not been greatly affected.

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The roast goose sold in rural markets has no unique color, fragrance, and only a relatively small number of repeat customers, so it cannot become a big hit.

After becoming stronger and bigger, "Hengyi Roast Goose" and "Pingxiang Roast Goose" pay more attention to brand building and service quality. Although there is commercial competition between them, they often have issues such as technology and price.

Communicate.

However, roast goose merchants still generally express concerns about market conditions: First, due to the temptation of economic benefits, a variety of modern machinery and chemical materials are constantly replacing traditional processing equipment and materials, making it difficult for the most distinctive traditional craftsmanship to be used.

Secondly, if competition within the industry is too great, mutual exclusion will inevitably occur.

"To develop to this point will definitely be detrimental to the inheritance and development of the Gujing Roast Goose brand." Lu Bai hopes that government departments can take the lead in organizing the establishment of an association to regulate the market so that various roast goose restaurants can engage in healthy competition and jointly promote,

Create a Gujing roast goose brand.

3. Trend: Make Gujing Roast Goose a business card of Xinhui. Gujing Roast Goose has a history of more than 700 years and has become one of the "city business cards" of Gujing and even Xinhui.

In addition to its exquisite production skills and delicious enjoyment, Gujing Roast Goose also has special functions that cannot be replaced by any other roast goose. According to the person in charge of the town, this is mainly reflected in its historical value, tourism value,

economic value, etc.

For a long time, Gujing roast goose has gradually become an indispensable part of Gujing culture and even Xinhui culture. During traditional festivals, Gujing roast goose is the main food on the tables of the people in Gujing. Whenever relatives and friends come from afar, people will eat Gujing roast goose.

Goose hospitality; every Qingming Festival, Gujing roast goose has become the best sacrifice to worship ancestors.

These folk customs have been passed down for hundreds of years.

Gujing Town is rich in tourism resources and is also a famous hometown of overseas Chinese in Xinhui.