On July 18th at 1: a.m., the Beijing Food Voucher was officially "online", and the first order for dining consumption was made in 44 seconds.

"The speed at which consumers use coupons can reflect the motivation of citizens' consumption, and the issuance of coupons will further boost local consumption." The relevant person in charge of the US Mission told the Securities Daily reporter that the statistics of the US Mission at 11: am on July 18 showed that the Beijing food and beverage coupons were only online for 6 minutes, and all the four denominations of food and beverage coupons on the platform had been collected. Among them, Meituan Dining Hall was robbed in just 68 seconds after eating 1 minus 3 yuan coupons.

Voucher "second light"

From 1: am on July 18th, Beijing distributed food and beverage vouchers to consumers all over the city, which were jointly funded by the government and the platform enterprises providing food and beverage services. Three types of vouchers, namely, take-away, shop arrival and old-age assistance, were launched, totaling 1 million yuan, benefiting consumers and catering enterprises in Beijing. The first batch of food and beverage coupons were distributed through platforms such as CCB Life, Meituan, Hungry, and Maijian Takeaway.

The reporter of Securities Daily found that the first batch of coupons on some platforms were quickly robbed as soon as they went online.

Among them, the take-away coupons of Meituan APP were almost "seconds light". After the reporter opened the APP at 1 am on the 18th, the take-away coupons of two denominations all showed "robbed today", and the reporter only succeeded in grabbing the coupons of two denominations.

On the platform of Hungry, a prompt "Congratulations on winning the super-value red envelope" will pop up on the screen. The reporter successfully received coupons with two denominations: "5 yuan minus 15 yuan" and "1 yuan minus 3 yuan".

On the homepage of CCB Life APP, there is also the entrance of Beijing food and beverage coupons. When the reporter clicks on it, it shows that the coupons of that day have been robbed. In the Maijian food applet, you need to enter your name, ID number and mobile phone number to receive the coupon for the first time. When the reporter has finished the above steps, the coupon has been collected.

It is noteworthy that, in order to better benefit people's livelihood and improve the subsidy efficiency of consumer vouchers, the distribution rules of food and beverage vouchers have also changed, that is, Beijing consumers can receive food and beverage vouchers every day, but they must use them on the same day after receiving them, and take-away vouchers can be placed directly online for use.

The consumption at the store has improved

"This time, all six stores under the Hu Da Group participated, including five Hu Da restaurants and one Hongxiangzi restaurant." Fang Xuhu, assistant general manager and office director of Hu Da Catering, told the Securities Daily reporter that the government issued coupons through the platform, and users could get coupons online, and offline consumption would be fully reduced automatically. "The food and beverage coupons issued this time do not need merchant subsidies. Meituan and Hungry are seamlessly connected with merchants, and merchants can participate when they settle in normally."

The reporter of Securities Daily visited offline restaurants in Fengtai District at noon that day and found that some catering enterprises that can use "coupons" posted instructions on how to collect and use coupons in conspicuous positions in the stores. When the reporter walked into the Xiabu Xiabu store, the waiter took the initiative to ask whether he had received the coupons when ordering.

The reporter placed an order for the "single-person selected fat beef package" with the price of 62 yuan on Meituan APP, and directly checked the coupon of "Full 5 yuan minus 15 yuan" when checking out, and finally paid 47 yuan.

"I usually like to order takeout for my work meal, but today I didn't grab the coupon for takeout, only the coupon for dining." A consumer told the Securities Daily reporter. Some consumers also said, "It's too difficult to rob. I'm going to set the alarm clock at 1 o'clock tomorrow morning to start robbing on time."

"Issuing coupons plays a key role in the recovery of the catering market." Zhu Danpeng, a researcher at China Brand Research Institute, told the Securities Daily reporter that the issuance of coupons has enhanced consumers' willingness and confidence to spend. From the perspective of industry, policy and consumption, the issuance of consumer vouchers is of great benefit to the whole macro-economy, the recovery of catering industry and the promotion of consumers' wishes.

"The issuance of consumer vouchers has enabled many citizens to actively participate in consumer promotion activities, and the sales of brands will also increase to a certain extent." Zhang Yanmei, vice president of Xiabu Group, said in an interview with a reporter from Securities Daily.

"Today's takeout orders have obviously increased a lot, and many of them have two takeout orders on one order." A US group takeaway told the Securities Daily reporter.

according to the real-time data of meituan, on July 18th, two hours after the online coupon for dining hall food in Beijing was launched, the order volume of dining hall food packages and vouchers on the platform increased by over 83% compared with the previous week.