The story of success through failure is very popular. The life that has been struggling may be the life of most people.

I'm a rookie

II. Starting a business in the south

III. Going back to my hometown

IV. Tourism in the Red Sea

V. Individualized era

VI. Post-epidemic opportunities

I'm a rookie

I'm Long Yun, born in the "hometown of Lycium barbarum" in China. This is the "northern part of the Yangtze River" described by poets in the Tang Dynasty, and it is also a small county town in the northwest where information is blocked.

(once a statue of Lycium barbarum girl in the corner of the county)

Because there is a reading atmosphere at home, I like reading and thinking since I was a child-is there a boundary in the world? What's the world like outside the border? Do ghosts really exist? Can humans fly against the wind? What is the most beautiful scenery in the world ...

It is precisely because of my wide range of hobbies that I missed the university. After graduating from high school, after a short period of social tempering, I obtained a tour guide certificate and successfully entered a travel agency to become a tour guide.

I always remember what my first teacher, Ms. I-fei Wang, said: "Tourism is an interesting industry. In the same decade, the scenery we have seen, the people we know and the stories we have experienced are far better than those of other industries.

during this period, the tour group traveled all over Ningxia, Northwest China, Hainan, Beijing, Tianjin, Hong Kong, Macao, Sichuan and other popular tourist destinations in China. Children who have never been out of the province before graduating from high school suddenly see the scenery that their peers have never seen before. This makes me love this job very much. In order to bring a group well, I often make up all kinds of knowledge about geography, history and humanities, just to win the praise of tourists.

Two years' work has formed two habits: 1. Daily notes; I will record the work of the day every day, and sometimes I will look through my work notes. You'll know where the time has gone. 2. Take the initiative to meet excellent people, take the initiative to learn, take the initiative to help others, and take the group that others are unwilling to take.

This brings two gains: 1. Gaining friends: It is important to understand the influence of people around you. 2. Get some opportunities. When most northwest tour guides don't have a tour group in winter, they take the initiative to go to the travel company that sells Hainan routes for free. Got the opportunity to take a tour. In the winter of 2119, I spent almost all my time in Hainan and learned some business knowledge.

I also met a friend who is a travel wholesaler in Fujian. It is understood that Fujian, as a brother province of Fujian-Ningxia cooperation, rarely does northwest tourism. At that time, the idea of traveling to Fujian for the northwest came into being. In the winter of 2111, this idea became clearer, and I made a bold decision that affected my first half of my life-to start a business in Fujian.

2. Starting a business in the south. The most important three cognitions and one harvest

After half a year's preparation, I learned the management of travel agencies and how to run business. With the support of the predecessors of travel agencies, the tourist routes in Shaanxi, Gansu and Qinghai were investigated. On March 8, 2111, I boarded the train to Fuzhou with the borrowed 51,111 yuan and some books. I have been to Fuzhou with my delegation three times before, and my impressions of Fuzhou are "Rongcheng", seafood, Fuzhou West Lake and Lin Zexu Memorial Hall.

(zhenhai tower, Fuzhou, March)

I'm 22 years old this year. In order to look steady when meeting customers, I always dress up in western style. Without customer information, I visited a travel agency according to Baidu map. After two weeks' visit, I found a bad situation.

The problem before us is not only that there are very few flights to Yinchuan and Northwest China (at that time, Fuzhou flew to Yinchuan four times a week), but also that the price is expensive. And many colleagues don't even know where Ningxia is!

I only know that there are Xi 'an, Dunhuang and Lanzhou in the northwest. A few people's understanding of Ningxia is limited to "Lycium barbarum", "Desert" and "Xixia Mausoleum".

this route is expensive and unpopular. the key is that many stores are very unfamiliar with sales, let alone selling points to visitors. Is there any way to let more people know about Ningxia and Northwest China?

After a week of hard thinking, I did two things: 1. I planned an activity of cycling (road cycling) from Fuzhou to Ningxia with my cyclists. For more than a month, I have been riding for more than 31 kilometers every morning to practice my bike (including 7 kilometers of hiking trails). I also wrote an activity report full of homesickness wanderers to the leaders of Ningxia Tourism Bureau (hahaha, you probably know ...)

The cycling book has also been completed, which lasts for 28 days. We found a sponsor (a national chain fitness enterprise), which didn't conform to our concept of low carbon and environmental protection, and finally failed to make it.

(Me on the bike)

2. Made an 88-page PPT. Introduce the general situation of Ningxia, Gansu, Qinghai and Alashan tourism and the selling points of products. Open to every travel agency for free on-site training.

at most, there are more than 31 people in a session, and there are only three people in the least store, and they talk for more than two hours almost every time. Insist on all that should be said, and answer any questions. Immerse yourself in the delicious food and beautiful scenery in the northwest with everyone, and often talk about food and make yourself hungry.

At the same time, share a piece of northwest tourism knowledge and information with pictures and texts in the qq group of the same trade every day. Finally, on the 72nd day in Fuzhou, I received my first order on a hot afternoon! Making quotations, booking team air tickets, financial accounting, etc. It's hard to be excited. I still remember all the details of the first business today.

The future is getting smoother and smoother, because a "standard" Mandarin and "Ningxia Boys" have formed a unique label. From running a business alone to partnering with Mr. Tan of Anhui Special Line, we have taken advantage of outreach.

By the end of 2113, in addition to teams and conferences, we had received three sunset red train trains (with more than 1,811 passengers), with an annual total of more than 3,111 people and more than 1,111 teams.

In the summer, we also organized a record-breaking travel agency study tour in Fujian Province-a ten-day study tour in Ningxia, Gansu and Qinghai. Invited the general managers and backbones of 31 well-known travel agencies in the province, and also received the support of Fuzhou Tourism Association, Xiamen Airlines, Northwest Scenic Area and local travel agencies.

(flying to my hometown with excitement)

In order to save costs and get sponsorship, I learned that the director of the Tourism Bureau of a certain state in Qinghai came to Xiamen to make a promotion meeting that day. I rushed to Xiamen by train from Fuzhou without hesitation, and waited for the leader at the entrance of the hotel at 11 o'clock in the evening. After explaining my purpose, we chatted in the lobby for more than an hour. Finally, the leader said, "Welcome to Qinghai, inspect and promote the tourism resources in our state, and sponsor all of them when they land in our state. It was like winning a million lottery tickets.

it finally went smoothly. From grape wine and instant-boiled mutton in copper pot under Helan Mountain to delicacies in Qinghai Lake, from roast whole sheep in Alashan Mountain to snack feast in Dunhuang. Westbound all the way through plains, Gobi, grasslands, snow-capped mountains, deserts, lakes, grottoes, etc., and saw the most beautiful humanities and scenery in the northwest.

(unique roast whole lamb in Alashan Palace, Inner Mongolia)

There were some unforgettable memories of that visit: I was too drunk to find the north every day. On the way, I encountered a sudden cooling in Qinghai and snow in Qilian Mountain, and the visibility was less than 31 meters, and I crossed the ice ditch in Qilian Mountain to Daban. I experienced episodes such as freezing and starvation on the way, which became the most rare memory of that visit.

(the scene of snow along Qilian Mountain)

(the first stop of northwest investigation, Shahu Lake, Ningxia)

I also gained friendship because I was unforgettable. Since then, the business has entered a period of stable development, and it is often too busy to eat. ?

after October, northwest tourism has entered the off-season. In order not to be idle, I represented the largest hot spring scenic spot in Fuzhou with my good friends and planned a series of activities of "ten thousand people soaking in hot springs". At the same time, more than 611 travel agency customers in the province were invited to soak in hot springs.

A fellow elder brother said: A young man from Ningxia used the off-season to expand his business throughout the year and did a good job.

(Grand event of ten thousand people soaking in hot springs organized)

Just when I was planning my work in the new year with great ambition, I suddenly wanted to return to Ningxia for some reasons. At that time, the mood was very depressed, just like giving up raising a child for three years, putting down the effort and investment for several years.

The biggest gain is that I got to know my present lover before I left. She left her job and followed me to Ningxia. This is probably the arrangement of heaven, and I am still very moved.

Looking back on the three years in Fuzhou, I have gained three important understandings. Fujian people will work hard and do things decisively. Do it as soon as you find an opportunity, and try and make mistakes. 2. Be good at cooperation and stress the rules first. 3. Be good at learning, and take learning and making money as important things. This has benefited me a lot.

3. Going back to my hometown to start a business. The trough

In 2114, I was 25 years old. Back in Ningxia, after a short meeting with relatives and friends, there was a period of confusion. What can I do? Taking a tour can support the family, but it means giving up years of business accumulation.

After some trial and error and thinking, become an online and offline travel company. The logic of thinking is: the decrease of public travel and the individualization of tourism are a trend. With the development of network, tourism industry must be a process of going to middlemen. More and more tourists directly connect with local travel agents.

Raise funds again (I would also like to thank my family members who have always believed in supporting me), and invite my sister to form a new team, set up a website and launch a full range of products at home and abroad. Baidu promotion and website optimization cost more than 2,111 yuan every day (9: 11 a.m. to 9: 11 p.m.) during the peak period. After more than a year's hard work, it is found that the cost of traffic is getting higher and higher, and the income is difficult to balance.

finally made a difficult decision; The website was shut down, the customer service was dissolved, only the operation was left, and the traditional travel agency business was continued. At this time, the income could only cover all the employees' salaries. With the change of the tourism market, the problem of survival was looming in front of us.

IV. Tourism Red Sea

When everyone is struggling for traffic, it is found that to be a good travel agency, we need to focus on troika, 1. products, 2. services and 3. resources. Among them, resources are the most important. As an upstream enterprise in the tourism chain, many elements are not their own. For example, scenic spots, hotels, restaurants and motorcades are difficult to completely control the quality.

without resources, there is no service!

The era of traffic has naturally spawned a "low-cost tour" that both inside and outside the industry don't like. The so-called low-cost tour is the operation that tourism companies attract customers through prices far below the cost, and perform 18 routines to maximize secondary consumption in the process of joining the group.

this is a harmful behavior to the market. Many tourists receive a recognition that tourism has changed from luxury to cheap. Travel agencies have changed from service providers to game players. (tourists firmly believe that I won't buy it, and travel agencies will always make you buy it.)

Many travel industry seniors are lamenting that they can't understand the current tourism market. There are also some people who change their thinking and go upstream.

I'm thinking about what tourism is&; The essence of travel? Just as poverty is not socialism, shopping groups should not be the mainstream of the market. As an intermediary of tourism resources, can travel agencies create higher value around customer needs?

v. Personalized era, deepening

In 2118, the State established the Ministry of Culture and Tourism to promote the integration of culture and tourism. Culture is the soul and tourism is the carrier. The wine tasting skills I learned in Fuzhou before also came in handy. With the cooperation and support of Ningxia Helan Fanghua Winery, we will do wine-themed tours and entrepreneurs' study tours. ?

(Entering Boyan Business School)

We actively explored Ningxia's cultural tourism resources with our company partners, and undertook graduation study tours of Boyan Business School, cheung kong graduate school of business and China Europe Business School, as well as large-scale group building activities of some enterprises.

(Organize entrepreneurs from Boyan Business School to study in Helan Fanghua Winery)

During this period, experts in literature and history from Ningxia University, experts in local folklore, famous writers, inheritors of non-genetics, directors of Xixia Museum, etc. were invited, which enriched the study experience and increased the gold content of the study tour.

I have gained a lot of experience in receiving top 511 enterprises, customizing tours and traveling in the desert, and also gained the reputation and recognition of customers.

(Graduation tour of China Europe Business School, filming micro-movies in the Western Studios. Scene: Longmen Inn)

Our service requirements are: exceeding customers' expectations! A set of service processes has been specially formulated for the service of high-end customers, and some talents of travel agencies have also been trained.

in addition to business school customers, we have also created activities such as IP "Ancient Great Wall New Long March" 111-kilometer Great Wall Walking Race and "Meet Fanghua, Drive Over Qilian" and other popular theme products.

in the tour service with tour guide service as the main body, we find that "travel experts" who can take photos, write rave copy, live, appreciate beauty and take customers to play can better meet the needs of middle and high-end customers.

(organized executives of listed companies to walk 66 kilometers in Tengger Desert)

So in the winter of 2119, employees and tour guides were organized to carry out drone training and copywriting training, and also obtained professional AHA certificate (cardiopulmonary first aid certification of American Heart Association), first-class wine sommelier certificate (certification of French CAFA wine and spirits students) and double certificates of (interpersonal sensitivity) DISC evaluation and consultant.

(American Heart Association certified cardiopulmonary first aid training)

(International double-certificate class meets Mr. Li Haifeng and outstanding students)

Just as we are full of confidence in changing the tourism industry again, the COVID-19 epidemic in 2121 made everyone personally experience the impermanence of life and the limitations of human beings.

VI. Opportunities in the post-epidemic era

After two years of twists and turns in the epidemic, the tourism industry has changed from a pillar industry to the first "sad" industry, and it is the industry that shouted "live" earlier than real estate companies. Our team has also changed from tourism as its main business to ready to start work (unemployed at any time) and northwest specialty supply chain. Choose products and services with the standards of customized travel services.

(Introduce the production and brewing of wine to customers in Fanghua Winery, Helan)

A customized travel studio (travel agency) with excellent tour guides as individuals was opened. Some travelers who have transformed live broadcasts are not only ambassadors of cultural tourism communication, but also local recommenders of good things.

(We speak for Yanchitan sheep in Ningxia)

(Teach lamb chops to cook hot pot food online, be careful

Yanchi mutton, medlar, wine, etc. used for the national banquet of G21 Summit have developed rapidly with the help of the Internet and short videos, which makes everyone see the value of the industry again.

(speaking for Helan Fanghua in Ningxia in Minning Town)

The large-scale rise of customized tours has created a stage for travel photography, private groups, exploration and destination culture. Our tour guide and driver business has also replaced part of the traditional "division and guide", and it has also been reported by China Tourism News as an industry innovation.

(China Tourism News reported on July 9, 2121 in the 7th edition)

A dual-camera photographer who invests tens of thousands of dollars in aerial photography and SLR can earn more than a photographer who invests 511,111 yuan.