Personality collapse, by definition, means that a certain character's image has been ruined because of something, and his reputation has been ruined. This is what it means when his public image has collapsed. There are many examples, such as Jimmy Lin.

When wrinkles appear on Tian’s face, his youthful persona will collapse.

It is a common thing in the entertainment industry for a character to collapse. Such things have often happened in recent years. For example, at the beginning of the article, the character image was a good family man, but he cheated; another example is that Xue Zhiqian’s previous character was

Deeply affectionate and inspiring, in the end, various revelations destroyed this character. Of course, netizens can only judge whether these are right or wrong.

We have clarified the meaning of personality, so what does selling personality mean? In fact, it is easy to understand. It refers to celebrities using their personality to gain greater attention, that is, selling their own image.

Meaning, this phenomenon existed in the early days. For example: Cecilia Cheung's early character design was that of a beautiful girl. If she relied on this image to attract people's attention, it would be selling her character.

Some people in the entertainment industry believe that this practice of selling characters is actually due to lack of confidence in oneself. Because of lack of confidence in one's own works, they focus on creating characters. However, sometimes characters can easily collapse.

Yes, because as time goes by, people will change. If the persona created for the public is different from the reality, then sooner or later it will collapse.