In the field of observation, opportunity only favors the prepared mind. In order to make the next activities work better, let's make a suitable planning plan before we start! Planning the scheme can let us know the specific implementation steps clearly. How much do you know about the planning scheme? The following content is the full version of the planning scheme and copy of the Double Eleven event that I have compiled for you. Here, I warmly remind you to collect this page in your browser. The full version of the planning scheme and copy of the Double Eleven event 1

I. Background of the event

"Double Eleven" refers to November 11th every year, so it is also called Singles' Day because of its special date. And large-scale e-commerce websites will generally use this day to carry out some large-scale discount promotions to increase sales quota.

II. Activity time

Around November 11th.

III. Venue

xx.

Fourth, the theme of the event

"Double Eleven" easily grabs 5% off, and health is not discounted.

V. Activity content

A. Product promotion.

1. A single payment of over 4 will be reduced by 2 or a special physical examination will be added (choose one of three items of liver function, four items of serum protein, total cholesterol (TC), triglyceride (TG), high-density lipoprotein cholesterol (HDL-C) and low-density lipoprotein cholesterol (LDL-C)).

2. A single payment over 6 will be reduced by 3 or a special physical examination will be sent.

3. If a single payment is over 8, it will be reduced by 4 or a special physical examination will be sent.

4. A single payment of over 1 will be reduced by 5 or a special physical examination will be sent.

5. The whole package plus a copy of B from 25 yuan to 5 yuan xx. 5 stars+favorable return amount after the auction, according to the package amount, for example, less than 3, 3-399, 1 yuan, 15 yuan, 2 yuan, 25 yuan, 3 yuan, 4 yuan, 6 yuan and.

VI. Activity promotion

A. Internal promotion.

The activity package is marked prominently on the homepage of the online store, and the whole package is added with a copy of 25 yuan's gift value of 5 yuan xx. This page contains the detailed introduction of this activity and the package link. The original price and discounted price must be marked in the package price, and this page should be placed on the home page.

B. external promotion.

all the promotion staff of XX Network Operation Department will assign tasks and promote them on major peripheral websites. The promotion time is the pre-Double Eleven promotion and the post-Double Eleven promotion. 1. Purpose of the event:

Singles Day is an entertainment program for young people. January 1st is the Little Singles Day, January 11th and November 1st are the Middle Singles Day, and November 11th is called the Big Singles Day because there are four ones. This activity focuses on the main line of "Singles also want to go shopping", fully highlighting the holiday characteristics of Singles' Day entertainment, and using extremely human activities to impress consumers. Through the promotion activities of otaku series products, we will strive to win the peak of sales and personalized word-of-mouth and price word-of-mouth, so as to truly deepen our holiday market.

second, the activity time:

November 9th, 2xx-November 11th, 2xx.

Third, the theme of the event:

"Ode to Happy Singles, Celebrating the Grand Ceremony".

IV. Activity content:

"Joy is in Liansheng, Singles Buy Big"

1. During the "Ode to Joy for Singles" activity, a super-shocking price was launched every day. Let customers feel real benefits. And for the single otaku otaku group favorite instant noodle products unified preferential promotion.

2. "Lian Sheng sends affection, bachelor presents". Anyone who buys more than 2 items in this supermarket will receive a beautiful gift and apply for xx supermarket membership card for free. (Gifts suggest fashion items such as personalized jewelry)

3. The "Ode to Joy and Luck" lucky turntable keeps turning, and gifts are sent again and again! All customers who shop in this supermarket over 66 yuan have the opportunity to turn the wheel of fortune once, 132 yuan twice, and so on! You can get the corresponding prize in the pointer.

4. "Ode to Happy Members" introduces hundreds of products for members, so that members can feel that there is a substantial difference between getting a membership card and not getting one. Let customers who are not members see the benefits of membership and want to be our members. Let Liansheng's membership card become one of the must-have items.

5. "Ode to Happy Fashion" Fashion Home Textiles also gives gifts, and happy coupons can't be stopped! Anyone who shops in home textiles in 1 yuan will get a home textile shopping voucher from 2 yuan. You can get two tickets for shopping in 2 yuan, and so on!

V. Coordination of activities:

Purchasing office: negotiate with suppliers about the appropriateness of activities and gifts.

operation office: provision of sites and heaps.

Planning Department: the layout of the venue, the production and distribution of posters, and the supervision and implementation of activities.

VI. Expense budget:

Gift expense is xx million, publicity expense is xx million, and personnel expense is xx million. The full version of the planning scheme and copy of the Double Eleven event 3

I. Event background

"Double Eleven" refers to November 11th every year, so it is also called Singles' Day because of its special date. Xx Mall used this day to carry out some large-scale discount promotion activities to increase the sales quota. Around November 11th, 2-28, on Taobao, many merchants launched 5% discount promotion activities, with the participation of many well-known brands. Single-day turnover-billion!

second, the purpose of the event

due to the limited exhibition space in the main venue and sub-venue of the "Double Eleven" event, our flagship store has only been open for more than one month, and it has not been supported by the exhibition space in Taobao Mall. However, we can take advantage of this high-traffic and high-turnover opportunity to launch corresponding activities in the store and share a piece of this crazy online shopping.

III. Activity Content

If the audience is full of 2 yuan, 1 yuan will be reduced (equivalent to 5% off the audience), and it will be reduced immediately after being photographed! It's also full of postage!

slogan:-to tell you: 5% off the whole audience is free! Activity time: 1: a.m. to 24: a.m. on November 11, 2.

iv. activity analysis

at present, there are * * *-items in our store, of which-items are-times the ex-factory price,-times the ex-factory price of styles and-times the ex-factory price of a special item. Only two special offers will lose money after 5% discount, but the picture effect of special offers is very poor, which will hardly bring sales. Therefore, it is expected that the 5% discount on "Double Eleven" will only have a commission loss of no more than-%.

It is estimated that-%of the sales volume will be concentrated in-%of the big stores on the day of "Double Eleven". We belong to the category of-%of the small and medium-sized stores, and * * * will share the remaining-%of the transactions, with an average transaction volume of-yuan per store. Our goal is to reach the average-yuan.

5. Teamwork

Art design: design the home page with the theme of "Double Eleven" and the advertising pictures of the event.

Copywriting: Refine campaign advertising slogans.

promotion: delete the discount set by the matching price reduction and the third-party discount software, reply to the website about-on the Internet and publicize the store's Double Eleven activities.

customer service: do a quick reply to explain the details of the activity. Modify the prices of some commodities.

Shipper: Prepare the goods and contact the courier company in advance to prepare. The planning scheme and full version of the double eleven activities 4

With the help of bachelor's holiday consumption, and bachelor is in the peak season of sales before the Spring Festival, a series of activities are launched, so that consumers can have the feeling of surprise as long as they buy, thus achieving the purpose of improving sales performance in the peak season.

first, the theme of the event

-bachelor has many surprises, and congratulations on the new year's gift.

2. Surprise of the event

Surprise 1, 1+1 shopping, and benefits plus benefits

During the event, if customers and their relatives and friends (at least two people, at most three people) shop together on the same day during the event, they can enjoy the group purchase discount with the shopping receipts of more than two people. The preferential method is that they can all enjoy the special discount of "1 cash for over 1" (for two people) Can encourage customers to pull relatives and friends to the mall to shop.

Surprise II. Seven-day shopping tour for xx

1. During the activity, customers who spend more than 5 yuan at one time can receive raffle tickets at the cashier for free to participate in the lucky draw.

2. when you collect lottery tickets, you will receive one for every 5, and the amount exceeding 5 will be calculated as a multiple of 5 (the portion less than 5 will not be calculated, for example, you can receive two tickets from 1 to 149), and so on, with a maximum of five tickets.

3. The lottery is an open lottery, and its prize is set as: seven-day tour in Hong Kong (only the fees normally charged by the tour company are borne, and other fees are borne by itself).

4. This activity will be announced after the activity, and the travel time will be arranged separately.

5. Finally, lucky customers are generated.

consumers of the above three activities can participate at the same time.

surprise four, good things, cheap, special price for you every day!

special sales of goods are carried out for different people, at different times and with different characteristics, and the small ones bring the big ones. Students' clothes can be sold on saturdays and sundays, and men's clothes, women's clothes, old-age clothes, underwear and baby clothes can be sold in turn from Monday to Friday.

you can't participate in one to three activities in this activity.

third, the layout inside and outside the venue

The layout inside and outside the venue should be carefully arranged, so as to set off a festive, lively, traditional and folk holiday atmosphere, and fully highlight the strong holiday atmosphere of singles and the Spring Festival.

Set up a classical gatehouse outside the venue, and make red couplets. Giant spray painting should be made on the front of the gatehouse, with yellow words "Happy New Year" on a red background in the center, and pictures of golden couple congratulating the New Year on the left and right sides, and a large word "Fu" should be made in the center of the gatehouse.

Two large diamond-shaped square boxes with the words "Happy New Year" in black on the top and tassels on the bottom were made in the venue. Buy two large cartoon dogs and hang them on the performance platform on the second floor. In addition, it is necessary to print flags, the colors of which are consistent with those inside and outside the venue, so as to unify the image from top to bottom and from inside to outside, and the whole mall will form a peaceful and prosperous scene. The planning scheme and copy of the Double Eleven event 5

1. Purpose of the event

The purpose of this event is to promote everyone's shopping, so that more people can shop not only in physical stores, but also in the virtual online world. It can be very cheap and convenient to spend through electronic platforms. You can save a lot of tedious things, such as going shopping is tiring, and shopping depends on the weather. Let more people know about e-commerce and online shopping.

II. Time and address of the event

Time: : ~ 24: on November 11th

Address: the online store where xx Taobao Store is located.

iii. preparation for the event

(I) vehicles: preparation requirements

1. according to the shipment, calculate how many vehicles are needed and how big they are.

2. Inform the vehicle department in advance and ask to prepare the vehicle;

3. Operation time: pick up the goods from 8: am to 1: pm;

4. All overtime can be counted temporarily, and special events are treated specially;

(II) Operation

1. According to the above data, if the process needs to be changed, please make a delivery plan immediately;

2. Simplify the operation process:

a. Print the stamps of five cities in advance to avoid writing big characters.

B, do not sort, take it back to the distribution center, and the personnel of the whole company will start sorting during the day; Directly into the assembly line at night;

C, the operation department communicates in advance, xx will arrange the implementation, the employees of the operation department will go to work in advance, and the upper water line will operate; Please make a plan specifically.

(3) Personnel arrangement

The activity is temporary, so during the Double Eleven period, all employees in the whole department work overtime, from 8 am to 1 pm. If everyone works hard, all of them count as overtime; Operators are assigned in advance and all personnel are required to work overtime; Customer service staff try to enrich to the front line;

However, even though they have made full preparations in advance, they are still worried that there will be some shortcomings in some links. "Last year, there was a problem with our ERP system, which led to the oversold of some single items, which also affected the user experience. Although we have updated our IT system this year, we are still worried about this situation. "

It is understood that in order to better solve the customer service and after-sales problems, this year xx Taobao Store also opened a 4 toll-free number that can be dialed 24 hours a day for 11.11. During the Double Eleven period, 15 people will help users confirm and review orders through 4 telephones, and will be responsible for customer service after shopping, helping users to handle services such as refund, return and tracking. At the same time, this year, xx Taobao Store also specially opened new media after-sales service channels such as WeChat and Wangxin.