cole duck is expensive because of the following factors. First of all, Cole Duck is a special kind of poultry, which is difficult to breed and needs specific environment and feeding management, thus increasing the breeding cost. Secondly, Cole Duck has fresh and tender meat, unique taste, high edible value and gourmet experience, so the market demand is large, and the demand exceeds supply, which leads to the price increase. In addition, the feed cost of Cole duck is high, and the growth cycle is long, which requires more time and resources to cultivate, which further increases the cost. Finally, brand premium and market positioning are also one of the reasons for the high price of Cole Duck. To sum up, Cole Duck is expensive because of its high breeding difficulty, large market demand, high feed cost and brand premium.