The equipment required is as follows: 1. A high-end computer. Taobao live broadcasts are often watched by many people, and the processor requirements are very high. Choose a processor above I5 to avoid frequent freezes during the live broadcast.
Although many people say that they basically use two mobile phones alternately during Taobao live broadcast, one is used for live broadcast, and the other is used to check fan messages to facilitate timely interaction.
These do not mean that computers are not standard equipment for good stores. You also need to use them for data analysis and arranging live broadcast scenes.
2. Camera The Taobao live broadcast camera must be clear. This is the most basic. Without a clear picture, I believe no one will be interested in continuing to understand.
It is best to have some additional effects such as beautification, face slimming, slimming, skin rejuvenation, etc. Often the public always likes the perfect you.
If conditions are good, you can use extremely professional and wealthy photography equipment.
3. Taobao Live Background The background of Taobao Live is very important. If you appear dirty and messy, none of you will have the urge to watch.
You can combine your products to determine the color of the background wall and create a style that will make others feel harmonious and not completely out of tune.
4. If you are talented, whether it is Taobao live broadcast or pure live broadcast, you must be creative and talented.
If you just show ordinary things that can be seen everywhere in daily life, then there will be nothing new and few people will look at it.
So you need to be versatile and tasteful.
5. Taobao display rights Without the display rights provided by Taobao, even if Taobao live broadcast is activated, the effect will not be particularly good.
Only by having the opportunity to show your face on Taobao can you win more orders.
Therefore, store owners also need to activate Taobao display rights.
Extended information: Taobao Live is a live broadcast platform launched by Alibaba. It is positioned as a "consumer live broadcast". Users can "watch and buy at the same time" covering categories including maternal and infant, beauty, fashion, food, sports and fitness, etc.
Positioned as a "consumer live broadcast" mobile shopping platform, as of June 2016, female viewers accounted for the absolute majority, with a female proportion of about 80%. And 8 to 10 o'clock every night is not only the most active time to watch live broadcasts,
It is also the time when users are most willing to place orders - which seems to prove that women are equally crazy about chasing live broadcasts.