First, let’s talk about what verticality is. Verticality was originally called professionalism. To facilitate understanding, it was renamed verticality.

Verticality reflects the degree of concentration of an account in publishing content in its areas of expertise.

To do self-media, you must first choose your own field, the field and what content you will write about. First, you must determine this field.

Only then can you write it down, it's like you have a goal to do it.

For example: if you choose an entertainment field on Baijiahao, you have to write some content about entertainment.

Of course, some people will ask, is it okay if I choose the entertainment field to write other content?

Of course it will work, but this will not be conducive to your novice stage, and the backend recommendations will not be given priority to you.

Therefore, to achieve verticality, you must write articles well in your own field. If you really have other better articles, it is recommended that you pass the novice stage and publish one occasionally. There is no problem.

Don't be distracted or have two minds.

When I see others writing well about agriculture, rural areas and farmers today, I will write about agriculture, rural areas and farmers today.

I will see entertainment hot spots tomorrow and write about entertainment tomorrow.

After reading this book, I started writing about literature.

It’s impossible not to have a fixed field.

Only two people can be ecstatic in two places in a lifetime.

Half destined to practice Taoism and half destined to be a gentleman, just do what you are best at and don’t change it again and again.

The most valuable thing about self-media is being small and beautiful.

Small means niche, focusing on one field and cultivating intensively.

One course is in-depth and cultivated over a long period of time.

Beauty is the uniqueness of the content. You have it when others don’t have it.

One day when you become a master in cultivation, you can make money even while lying down.

Speaking of verticality, it's too high-end.

To put it bluntly, be loyal and single-minded, don’t betray your words but not your actions.

Don’t fall in love with entertainment today, fall in love with art tomorrow, and fall in love with technology the day after tomorrow.

I would like to warn those who work in self-media to insist on originality and write some articles of relatively high quality, which is the long-term development.

It’s better to lack than to overdo it!

Do simple things well and you are an expert.

Secondly, let’s talk about how to improve verticality: what we write can involve multiple fields, but the backend system will determine which of these fields are popular based on the readers’ reading behavior data, and this popular

The popular field is the field in which the author is good. If there is content outside this field in what we write later, the verticality of our account will be reduced.

Increase the verticality and work hard on Toutiao. Original, unified and high-quality content is king. If you don’t stick to your own field and always want to catch the hot spots and gain attention, then you will always stay at the 80%.

The truly successful ones are always those who can endure loneliness.

The editor’s understanding of self-media verticality is a quantitative indicator that measures the degree of correlation between work positioning and account positioning. For example, if the verticality score is 100 points, then the higher the verticality score, the higher the correlation between the work positioning and account positioning.

Regarding the positioning of self-media, the editor recommends positioning in a field that the entrepreneur is more interested in and more professional. Only in this way can he actively create and create, and the road of self-media can go further and better, otherwise it will often be very fast.

give up halfway.

If you targeted the science and education category when you registered a self-media account, or if your works were in the science and education category when you first started publishing your works, then your positioning would be science and education. In the same way, if you were targeting food or the food you just started publishing, then

Positioning is food, and so on.

Therefore, the articles you publish must be highly relevant to your positioning to achieve high verticality.

What is the use of self-media verticality?

How should entrepreneurs view it?

The verticality of self-media plays a great role. Just like how small an individual is, it is also a brand. Verticality is no small matter. Verticality reflects the professionalism and brand awareness of self-media. The higher the verticality, the more professional the self-media is and the greater its brand awareness.

powerful.

Entrepreneurs should focus on and create around verticality. As your fans, you don’t like it to change every day. If you post this today and that tomorrow, your fans will run away. The reason why you become a fan is because of your original content and your original professionalism.

Knowledge attracted him. Furthermore, the development trend of self-media platforms is mostly towards intelligent recommendation. It is difficult to fool intelligent machines, and the recommendation weight of accounts with low verticality will be greatly reduced.