Xiang Xiaolong has a professional product research and development team, independently researching and developing miscellaneous grains flour, and Xiang Xiaolong's chief product officer, Mr. Wang Shiliang, a national first-class pastry master, the referee of the National Vocational Skills Competition, and a famous gold medal master in Hunan Province. After more than 30 years of deep cultivation, he broke through the old dough embryo technology independently, created the pleating technology, inherited and innovated the Hunan point technology, and made only one drawer of authentic Hunan steamed buns. In terms of stuffing, Xiang Xiaolong focused on making a stuffing with his heart. The stuffing does not need frozen meat and genetically modified oil, and prefers fresh sandwich meat, which is seven points thin and three points fat. It adopts the method of chopping materials on the spot to ensure the freshness of fillings.

At present, all kinds of meals owned by Xiang Xiaolong have formed a systematic production process, which can be delivered to franchisees. The size of the storefront is not high, and the start-up capital is relatively low, so two or three people can easily operate. Judging from the current operation of various franchise stores, Xiang Xiaolong's operating income is several times higher than that of the same type of breakfast shop. Brands have become a group of dark horses in the domestic breakfast industry.

Xiangzheng brand chuxin

2020 is the fifth year of Mr. Zhu Jiangang's catering career. Its brand Wowo Fish Steamed Bun has spread all over China, and hundreds of entrepreneurs have realized their dream of millions of dollars. When he was planning the next five years for the enterprise, he knew that the era of grassroots catering entrepreneurship had come! But they lack funds, technology, brands and guides. "Solving the problems faced by grassroots entrepreneurs is to help the society solve an important problem, which is worthwhile for both enterprises and individuals."

The prototype of the next five-year plan was polished in his mind. People are afraid of opportunities, and new projects will soon take shape in June. During the epidemic, he was not idle, but went to all parts of the country to inspect catering projects to see what kind of business had a higher survival rate under the impact of the epidemic. Hangzhou steamed buns often appear in his sight. More than 80% of these restaurants opened all over the country are run by husband and wife. With less equipment and products, you can open a shop with an investment of 58,000 yuan and an annual income of 200,000 yuan.

But such a good project, the country can not find a decent chain brand. He immediately assembled a team to repeatedly deduce the feasibility of the business model, and went to Shengzhou, the birthplace of Hangzhou steamed buns, and Kaifeng, the birthplace of steamed buns, to learn from it. Finally, combined with the technology of Wang Shiliang, a master of Hunan Electric Power Company, this unique steamed bread flour with miscellaneous grains was developed, which can be described as one in a hundred. In terms of taste, focus on developing products that are more popular with Hunan people; On the core technology, relying on years of accumulation in the field of miscellaneous grains and cakes, a nutritious and miscellaneous grains steamed bun was introduced, which was more sought after by young families; In terms of product mix, the profitability is much higher than that of traditional Hangzhou steamed buns.

Xiang Xiaolong, a brand of steamed bread belonging to Hunan people, finally gave birth to miscellaneous grains steamed bread; In terms of product mix, the profitability is much higher than that of traditional Hangzhou steamed buns. Xiang Xiaolong, a brand of steamed stuffed bun belonging to Hunan people, was finally born. With his keen market insight, he realized that the branding of steamed stuffed bun would be the next way out for catering enterprises, which would help more entrepreneurs to successfully start their own businesses and realize their dreams of wealth.