DY advertisement means "Tik Tok advertisement".

Tik Tok open screen advertisement:

Advertising style: static 3 seconds, dynamic 4 seconds, video 5 seconds.

selling method: CPT (the number of rounds of open-screen CPT products is increased from 4 rounds to 8 rounds, and the inventory of a single round is 11111CPM).

GD does not support orientation, but can support third-party monitoring exposure and clicking.

remarks: CPT sales must be placed and submitted at least 5 days in advance, and CPM sales must be placed and submitted at least 3 days in advance.

Note:

Compared with the traditional marketing path of "attention-interest-desire-action", Tik Tok shortens the marketing path and guides users to change from touch to action more directly. In terms of expression, tiktok advertisement adopts portrait screen mode, which not only makes users feel more immersive, but also directly shortens the communication path between brands and users.

When users see advertisements on the portrait screen, they can not only praise, comment and share them directly, but also help stimulate users to participate in the secondary creation. In terms of content form, Tik Tok covers tourism, food, creativity, fashion, cute children, food, makeup and other contents. More diversified and three-dimensional content forms also encourage users to further communicate and interact.

In terms of communication mode, Tik Tok advertisements determine the communication direction through fan behavior and user interaction, thus better improving the communication effect. In terms of user relationship accumulation, Tik Tok advertisements can easily lead to extensive participation of UGC users.