Tik Tok is a magical thing. Both children and elderly people over 5 exist in Tik Tok. In our impression, the elderly are old-fashioned and conservative, and it is difficult to accept new things. But nowadays, many elderly people are not old-fashioned and like new things that young people like. Now there is a group in Tik Tok that is the charming middle-aged and elderly online celebrity team. Their fans are no less than those of young people.
For example, "Uncle Mo Na" who pays attention to the sense of life ceremony, "Old Man Deshun Wang" who has six abdominal muscles, "Aunt Luo" who is full of girlish heart, and "Cai Yunen", a 98-year-old granny who eats food, and so on.
Although the main force of short video platform is still young people under the age of 35, the rising speed of middle-aged and elderly people should not be underestimated. Compared with young people, middle-aged and elderly people have relatively abundant time, strong consumption power and high spiritual and entertainment needs. Their participation is bound to blow a different breeze into various short video platforms.
how hot are middle-aged and elderly people?
In Tik Tok, it is not uncommon for the elderly to have a large size of more than 5 million. Uncle Mo has more than 13 million fans, 6.88 million fans, 6.11 million fans, and 5.1 million fans. These accounts featuring grandparents have performed well in Tik Tok.
Most of them are ordinary people, even so ordinary that they are ignored by society. Unlike the young KOL, they have no professional training and are not over-commercialized. These cocoa loving grandparents just appear on the mobile phone screen in their true colors, showing their real life state. On the contrary, it is this taste of returning to nature, which makes fans have a strong sense of substitution and can't help but think of their elders.
? Do all the middle-aged and elderly people with such energy and ideas make their own Tik Tok?
after reading these rising accounts of middle-aged and elderly people, it is not difficult to see that some accounts were taken by granddaughters, grandsons and children of the elderly, and some accounts like Uncle Na were taken by mature MCN. The participation of companies and institutions accelerated the incubation speed of the elderly online celebrity, which greatly improved the content and operation of this field.
There are also some accounts such as "gunner Zhang", "naughty grandma Chen", "VK doesn't worry", "aunt has style" and "fashion grandma group" all from MCN organizations.
what are your grandparents like?
If you dress simply, don't make up, just sit in front of the TV and gather together in the corner of the park, your parents will be short, and life seems to be endless repetition ...... This kind of life will be boring to think about, and young people will be afraid of getting old and resist the old life.
But is this the only way for the elderly to live? Of course not. You can see more possibilities in Tik Tok.
Wash your face with warm water, shave, put on skin care products, choose a proper suit, polish your shoes with a brush, and hold a walking stick. This is all the preparations
made by Grandpa Beihai before the start of the day. Netizens found that life can be so ceremonial. This sense of ceremony has stimulated some young people's aesthetic ability and made them yearn for elegance and aging.
"Auntie has style" and "fashion grandma group" also broke people's inherent cognition of middle-aged and old people, which made people shine. It has attracted a large number of young people's attention. These young people will wonder if they can be like these fashionable and interesting grandparents who know life in a few decades.
Teenagers are busy growing up, while middle-aged people are busy with their careers and families. What should the elderly do? The ideal old people should be weather-beaten and indifferent, happy and detached. Grandma Cai Yunen and Yao Yang's grandfather in Tik Tok are such old people. This article takes Grandma Cai Yunen as an example.
"it's not unusual for a person to be chic when he is young, but what's amazing is that he can be chic all his life." Anyone who brushes the 98-year-old grandmother who eats food on Tik Tok will make such a sigh.
When I was young, I was a Chinese medicine practitioner, but the nature of a little girl in Chengdu is still indelible. She loves food, beauty and play. The New Year's wish is to eat a bunch of incense, and I will drink a little wine when I cook a coke burger and have a barbecue. Apart from being delicious, another reason for my grandmother's popularity is that I'm constantly asked what I want, "Let's go out for dinner tomorrow"
I'm told that it's not good to eat more snacks, "It's not good if I don't eat it, I'm old enough"
I'm told to be invited to play in a movie. "I want to drink white wine, beer should not intoxicate people"
was praised by netizens as cute, "I am a good-looking girl, from my youth to now"
...
Yu Grandma not only instilled in young people the longevity secret of "eat, drink and don't take things to heart", but also "I guess I can enjoy eating too much when I am old."
The online celebrity market for the elderly is the most popular because these elderly people have the following characteristics: truthfulness, frankness, closeness to the people and differences.
? We look very interesting and yearning, but there are also some concerns.
Being older and limited by physical conditions, online celebrity, an old man, can't bear the same amount of work as young people. Fast pace and high intensity are serious losses to their health. However, the slow update frequency is facing the crisis of losing fans. The contradiction between the two cannot be reconciled.
It's ok to record your life account. You don't have to worry about catching up with the schedule or the decline of fans. People in online celebrity institutions will worry about the loss of fans. There is a fashion old online celebrity account that stopped working after half a year, just because the main character of the short video is an elderly grandmother, and because of her poor health, she can only stop shooting.
online celebrity account for the elderly is increasingly favored by merchants and advertisers. This paper analyzes the product windows and advertising videos of six popular accounts with goods, such as "Aunt Luo", "Grandma Kang" and "Shaanxi Laoqiao", and finds that clothing, food and cosmetics are the three hottest categories. Among them, "Luo Gupo" has shown a high appeal, regardless of online products, offline products, APP, and big brand skin care products.
We yearn for the attitude towards life of these middle-aged and elderly people in online celebrity, and hope that they will be healthy and live a refined and optimistic life all the time.