Little Red Book is a lifestyle platform and an entrance to consumption decision-making, and its founders are Mao Wenchao and Qu Fang. As of July 219, the number of users of Xiaohongshu has exceeded 3 million; As of October 219, the number of monthly active users of Xiaohongshu has exceeded 1 million, of which 7% of the new users are post-9 s. In Xiaohongshu community, users recorded the positive energy and beautiful life of young people in this era through the sharing of words, pictures and video notes. Xiaohongshu matched massive information and people accurately and efficiently through machine learning. Xiaohongshu has an e-commerce business. In December 217, Xiaohongshu e-commerce was awarded the "China Brand Award" by People's Daily, representing China's consumer technology industry.
In June 219, Xiaohongshu was selected as the "219 Forbes China Most Innovative Enterprise List"; In July, Xiaohongshu app was removed from several Android app stores; In August, following the Android AppStore, Xiaohongshu could not be searched and downloaded in the App Store; In October, Xiaohongshu was put back on the shelves in application stores such as Huawei, OPPO, AppBao and Apple Appstore. After being put back on the shelves for one month, Xiaohongshu's monthly activity exceeded 1 million. In November, Xiaohongshu appeared in China International Import Expo(CIIE) again, and will hold a forum on "New Consumption-Reshaping the Future Form of the Global Consumer Market" together with the Center for Globalization (CCG).