After the first issue of "Summer of the Band 2" (hereinafter referred to as "Le Xia 2") was broadcast, the weekend circle of friends, which was originally full of food drying, baby drying and bag drying, was abruptly divided into two factions, one about five people, and the other without five people.

And its popularity has further upgraded this summer's variety melee. Brother Full of Vitality, which has just been officially announced, jumped to the hot search list by recording pictures, while this is Street Dance 3, which was strongly broadcast, continued to heat up because of YiBo's strong business ability.

Although "there are wolves before, there are tigers behind", the participating bands of Le Xia 2 still firmly caught people's eyes with their unruly personality, high-quality music and "horse-catching" personnel.

While people were still fascinated by Peng Lei's naked speech of "No more, no more" in the first season, in the second season, five people wearing leather shirts changed their tune and said to Ma Dong, "Call me when you are free", and contracted the jokes of the whole weekend.

It seems that no one will remember that this single-handedly lowered the overall value of the entertainment variety show and raised the average age of the contestants, so it is called "Rock Big Brother". When the first issue of the first season just started broadcasting, it suffered a reputation of Waterloo, and Douban scored only 7.2 points.

Miwei Media, which switched to music programs, chose to do a variety show with a new theme of unpopular and niche band music, which was a big adventure, especially Sitar tan and others' "China Band" failed to break the circle.

Fortunately, Lexia 1 finally turned around with its high-quality content, excellent stage and headwind. After the last episode was broadcast, Douban's score soared to 8.8, and more than one million people marked it as "seen", and Baidu's search index once exceeded 8.45 million.

You know, Mi Wei's once ace variety "The Story of a Wonderful Flower" has already dropped to 7.4 in the fifth season.

The broadcast of Le Xia 1 also made the original minority band culture successfully "break the circle" within three months and entered the public's field of vision.

According to anecdotal information, the appearance fee of the champion of the first season, New Pants Band, has reached 611,111, which is dozens of times before recording the program.

click#15, which once faced dissolution, has also undergone earth-shaking changes. After the recording, the number of fans in Weibo soared by 41 times, and the whole year's schedule was full, not only with excellent income, but also with excellent resources and exposure.

the success of iqiyi's "music summer series" made the band instantly become a "beacon" in the eyes of all platforms.

In the same year, Youku also launched a band program "Let's Band Together";

Tencent is even more daring. Having had enough of men's groups and tired of women's groups, it just came to a band+draft+group debut.

Vividly, the freedom that once rocked mr. six was transformed into a youth idol drama of rock and roll. The contestants' all-in-one little brother is brilliant and diverse in style, with both Japanese laziness and Korean long legs. Tencent, who is ready for the passionate CP script, is waiting for into the pit, a boy and girl in front of the screen.

When talking about Chinese bands, Hong Kong and Taiwan bands may come to mind first.

influenced by the west, especially British rock, some underground rock bands appeared in Hong Kong in the late 1971s.

In 1981s, Beyond, a metal rock band representing the peak of Hong Kong bands, began to try to commercialize and gradually entered the public eye.

With the outstanding talent of lead singer Ka Kui Wong, Beyond has created one myth after another. Up to now, popular songs such as "Broad Sky" and "days of our lives" are still influencing generations of young people across the Taiwan Straits.

Unlike Hongkong's "hardcore" rock bands, Taiwan Province's rock bands have added more elements of "pop" songs.

Taiwan Province's rock music, which originated from aboriginal folk songs and American rock music of American troops stationed in Taiwan, has been inextricably linked with Taiwan Province's entertainment industry since its birth in the 1971s, with a high degree of commercialization.

For example, Mayday, the "Baodao Tiantuan Band" which has been popular for more than 21 years, belongs to pop rock.

Mayday is called dream catchers. They are not only popular in musicality, but also more popular in lyrics style. A Xin, the lead singer, is good at singing in poetic language. On the one hand, it improves the traditional rock music's attitude of being independent; on the other hand, it is more beautiful in language and has a higher singing degree.

when it comes to mainland rock bands, it dates back to the late 1981s.

In 1986, when Cui Jian was wearing a gown and carrying a guitar, and his trousers were high and low, he roared "nothing" at the "World Peace Centennial Singer Concert" in the Workers' Gymnasium, which declared that rock music in China mainland was born.

At that time, young people in China held back for too long.

this song is unheard of for the younger generation. Soon, rock bands appeared like mushrooms after rain.

The following year, Dou Wei and others formed Black Panther band; In 1988, Ding Wu and Yijun Liu established the Tang Dynasty Band, which was also the first heavy metal band in China. In 1989, Gao Qi established the Breathing Band.

These bands became the main force of rock music in China in 1981s, and they are still regarded as pioneers in the golden age of China.

The peak of this vigorous "golden age" was in Hung Hom Stadium in Hong Kong in 1994.

On February 7th, Dou Wei, Zhang Chu, He Yong, known as the "Three Heroes of Magic Rock", and the Tang Dynasty band who performed as guests attended the concert "Rock China Music Force".

Nearly 11,111 Hong Kong audiences and media from all over the world, almost all of them fell into a state of excitement, and the band from Beijing brought the most real and huge impact to Hong Kong.

Subsequently, idol dramas and pop music from Hong Kong and Taiwan flooded into the mainland market, and rock music with insufficient foundation lost its market share under the impact.

In 1995, Zhang Ju, the bassist of the Tang Dynasty band, passed away. In 1996, bands such as "Black Panther" quarreled with "Angry Music Critics" in Beijing ...

At the end of 1991s, the old rock guns gradually faded out of people's sight. A group of younger, more diverse new voices hit the shore.

In 1997, the concept of "Beijing New Sound" first appeared, and the first batch of independent music brands appeared in China. The mirror and New Pants in Le Xia 1 all came out in this period, and the famous bands in the same period included Underground Baby and Supermarket. Their styles range from punk to electronic, almost everything.

However, the band market for entertainment has been unhealthy; In the growth period, just in time for the prosperous period of piracy, all kinds of instruments and equipment are incomplete; In terms of market share, it has been carved up by Hong Kong and Taiwan pop music, leaving little room for the band to live.

At that time, most band members could not make a living by performing. Working during the day, rehearsing at night, and performing on weekends are the living conditions of most band members, struggling to maintain a balance of expenses.

As Peng Lei said in Happy Summer 1, "After so many years, everyone is old, but everyone is still very ordinary."

Beijing Midi Music School, once known as the "Whampoa Military Academy" of rock music, is a pilgrimage site for rock musicians.

They came here alone for their musical dreams and lived in the dilapidated tree village near the school. Later, there were many well-known rock musicians here, such as the mirror of Le Xia 1, the trojans and sound fragments in the second season. They have no money, so they can only make music with the worst instruments. Even if there is a bar performance rarely, the money they earn is only enough for their brothers to have a drink.

Now this tree village, where hundreds of underground bands once gathered, has long been demolished. Although the new generation of musicians have not had such a bitter experience, they are also in a difficult situation.

click#15 means that before I participated in Le Xia, I couldn't earn money by music at all, and I basically made a living by selling musical instruments. And Zhao Zijian of Hedgehog Band has never put down his job as a programmer, and used a sideline to support his main business, which is their normal state.

In 2113, the mobile Internet was fully rolled out, and the change of the times made the band slowly move towards the public with a very low posture-network, Live House, music festival, etc.

As a kind of youth subculture, bands wander between mainstream culture and anti-mainstream culture, and between niche and commercialization. The explosion of "Le Xia" can be said to have successfully completed the "commercial collection" of the band from wandering to attacking.

The triumph of this "circle-breaking war" is not accidental, but the inevitable trend of the gradual maturity of the music industry chain behind it: the small-scale performance of Live house, the music festival and the online copyright sharing system are interlocking, and the isomorphism has become the overall commercial ecology of the band music.

according to the "Live House market report" issued by daolue music industry research institute, in 2118, there were nearly 3,111 independent musicians in China Live House who participated in special performances, and more than 5,111 independent musicians participated in mixed performances, with nearly 21,111 performances and nearly 2 million audiences.

besides Live House, the scale of music festivals is increasing year by year.

According to the "China Music Festival Market Report" released by Little Antlers Think Tank, in 2117, there were 269 music festivals in the domestic market. In 2116 and 2117, the average number of musicians who appeared in music festivals more than five times exceeded 121, and the number of musicians who appeared more than 11 times was close to 31.

A comprehensive entertainment company like Modern Sky can be said to be the most critical link in this interest chain.

from the beginning of its establishment in 1997, there were only three bands including New Pants, and today it has more than 111 bands and musicians, producing nearly 311 independent music records.

The emergence of these entertainment companies has solved all kinds of problems, from the production of performance content, tour planning and overall planning, to the spread of new media, security approval and so on, so that the band can sing on stage only by making music with peace of mind.

The interlocking "commercial transformation" has greatly helped the band, an originally small art form.

While building a mature marketing system for commercial projects, it will help the band reach a wider audience and enhance greater commercial value. More and more bands are seeking exposure and "out of the circle".

The music market for bands has matured, and the bands standing at the top of the pyramid are enjoying the unprecedented treatment of superstars.

in the early 1981s, with the reform and opening up, the first bands in China were born.

those music leaders who are called Chinese rock days of our lives, Cui Jian, Ding Wu, Dou Wei, Gao Qi, Xu Wei, Zheng Jun, Zhang Chu and He Yong? And the bands behind them-Bao Jiajie 43, Panther, Tang Dynasty, Zero, Samsara, Overload and so on.

They were free, rebellious and true, and with the most powerful voice, they awakened the young people in China at that time and shouldered the heavy responsibility of spiritual enlightenment of that whole generation of young people.

"A generation will eventually grow old, but there are always people who are young." The former singer has gone away, but the new band is still singing, and there are still people applauding under the stage.

Every generation has its mission. Just as the bands of the golden generation need to wake up the young people in China, today's bands also have their own propositions.

How to keep independence, keep the spirit of rock and roll, and constantly try to incorporate more humanistic spirit into their works in the rolling process of commercialization, is the test paper given to them by the times.