Shanxi pasta is the main product, supplemented by delicious Jin cuisine. It integrates franchise chain, pasta research and development, food production, condiment sales and chef training as the core competitiveness of the brand, integrates modern catering concepts, and is warmly welcomed by the market for its rich product system, high-quality standardized service and fashionable dining environment.

In order to make Shanxi pasta culture go out of Shanxi and connect with the world, Yue Gengsheng, the founder of Lai Xiang, established Yue Shifu Mian Lai Xiang Catering Co., Ltd. in 2006 after professional market research. As early as the early days of the company, the company attached great importance to the cultivation of talents, the formation of teams and the research and development of kitchen skills. After twenty-one years of accumulation and development, the company has created a large number of skilled and innovative chefs, including China chefs, Shanxi chefs, Shanxi Top Ten Pastry chefs, Top Ten chefs, senior chefs and 100 middle-level chefs. They have the courage to explore and innovate, and have developed many varieties of pasta, traditional delicious dishes and a series of cold dishes with local flavor. The special Jin cuisine pasta set developed by the company's related people has won unanimous praise from customers in Linfen's business promotion practice for more than ten years. Now the company has a series of brands such as "Mianxiang", "Mianxiang" and "Asako Noodle Restaurant".