In the 1970s, the then Japanese Prime Minister Kakuei Tanaka proposed the "Japanese Islands Transformation Plan". Japan has made earth-shaking changes from urban to rural areas, and the gap between urban and rural areas has been greatly narrowed.

Compared with the huge gap between urban and rural areas in China, Japan’s countryside is a place full of creativity and opportunities. Boutique B&Bs, cultural and creative industries, natural farms, branded agriculture, forest health care, characteristic towns, and pastoral complexes take "one village, one product" to its extreme.

The beauty of moderation: the protection and inheritance of traditional architecture and craftsmanship, avoiding excessive commercialization, and protecting the "roots" of the land;

The beauty of creativity: through interesting and fun things, bringing people together with Generate more links between tradition and cultural heritage;

Ecological beauty: design and nature coexist, ingenious design and skilled technology;

Pure natural beauty : Discover the core competitiveness of future rural construction and B&B;

Aesthetic way to realize the unity of nature and man: drive the rural economy with art and pay attention to the harmonious coexistence between man and nature;

From August 18 to August 23, 2019, follow the B&B headlines,

Go to Japan to experience the ultimate rural aesthetics,

Experience the ancient B&B hospitality culture

< p> The most sincere B&B full-service advanced training class

(Long press the QR code to register)

Contact information: Teacher Jingjing 15601652389 Highlights of the study tour

Unique , a value-for-money study tour experience in Japan

1. Twelve visiting points + professional theme itinerary planning, integrating learning and travel:

Covering the most famous B&Bs and villages in Japan Typical projects include construction, agricultural entrepreneurship, cultural creativity, parent-child care, and forest health care. Go to the mountains and countryside, go deep into Japan's Osaka Prefecture, Mie Prefecture, Gifu Prefecture, Yamanashi Prefecture, Nagano Prefecture, Alps, Yatsugatake Mountains and other places to conduct comprehensive on-site inspections of Japanese rural construction projects.

2. In-depth discussion and analysis of seven major topics:

Well-known Japanese design experts + project creators + localization visits and exchanges. In-depth inspections of benchmarking projects allow you to learn more clearly and comprehensively about the current status and experience of Japan's rural industry development. The most beautiful starry sky village that boldly "sells stars", the fairy tale town Shirakawa Township, the British-style women's garden, the natural health pastoral complex, the most popular parent-child farm, the forest health and wellness B&B, Zhongshan Daogu Inn...

< p> 3. Communicate with industry elites throughout the process to study and judge industry trends, problems and solutions:

Members are from rural construction, B&B, cultural and creative industries, real estate, design, architecture, travel, Psychological research and other fields

4. Specially invite 6 Japanese industry giants for training, discuss practical issues, and build a platform for in-depth resource docking with industry giants:

Japanese village brand builder, B&B operators, real estate developers, rural boutique hotel designers, professional lecturers, farm operators, traditional literature and art preservers, 6 authoritative experts shared in-depth explanations to understand and absorb international experience and practical lessons;

5 or 6 days to fully experience Japanese aesthetics:

Experience hot springs, farms, starry skies, characteristic towns, forest health care, and enjoy the most unique Japanese food.

Sincere and open resource docking

In-depth visits, close-to-distance communication and discussions with Japanese B&B owners, farm operators, business owners, continuous digging in high-quality exchanges, harvesting in-depth information .

This period of students will be targeted at elites in the fields of homestays, rural construction, cultural tourism, vacation, planning and design, landscape design, etc., which are interrelated and have different focuses.

Topic discussion with practical significance

How can B&Bs make full use of local culture and develop together with regional economies?

How to build a health accommodation, leisure and vacation complex?

How to operate and manage a forest-themed B&B?

How to combine rural construction and leisure agriculture in Japan, and what are the details that allow tourists to have a perfect experience?

How to promote traditional crafts and rural construction through creative marketing?

How to fully integrate local resource advantages and deeply develop a single product to promote regional diversified development?

How can Japanese hot spring resort B&Bs drive regional development?

How does Japan’s ultimate aesthetics reflect the creation of the countryside?

What is the Japanese way of hospitality that has been passed down for hundreds of years?

What can China learn from Japan’s rural development model?

9 exquisite experiences

1. The most popular parent-child farm - Momo Farm

Momo Farm is a farm with the theme of pigs, nature and agriculture. The farm has a history of 29 years.

With an annual turnover of 5 billion yen and an annual reception of 500,000 tourists, the farm has a very clear distinction and positioning. It takes parent-child education as the starting point, takes families as the main demand group, and emphasizes closeness to nature and family warmth.

It is an agricultural industry chain farm that integrates agricultural sightseeing, leisure vacation, production research and development, processing and production, and product sales. It has received many awards including the International Meat Business Portfolio Award and the Ministry of Agriculture, Forestry and Fisheries Director's Award. It receives more than 5,000 inspection groups every year.

2. Women’s Theme Garden - Dowada Farm

Entering Dowada Farm is like entering an English garden. You can see the hostess everywhere in the flower layout design and women’s experience activities. With great intentions, the park has attracted a large number of female consumers.

The investor of Tawada Farm is a real estate company. In 2003, it bought this wasteland and began to improve the land and plant blueberries to start the long construction of the "estate". The farm officially opened for business in 2011, and its main income comes from catering, tickets, DIY experience activities, and sales of agricultural products and derivative products. The total area of ??the park is about 200 acres, about 13,000 square meters, which is divided into an indoor reception center (built-in sales of agricultural and sideline products and derivatives), a buffet restaurant and a handmade DIY experience workshop; the outdoor part includes vegetable planting, blueberry garden, self-service barbecue area and Lamb grazing area. In addition, the farm basically holds one or two activities every month, such as farmers' markets, concerts, agricultural lectures, etc. Here you can learn how women-themed farms combine health and wellness to attract women, park layout and operation strategies, innovative product designs such as Hobbit huts and rose train caves, etc.

3. The century-old hot spring hotel with warmth - the 18th floor

The 18th floor has been in business for 150 years. The name comes from the eight scenic spots of Xiaoxiang and the ten scenic spots of West Lake in China, so it is named the Eighteenth Floor. The 18th floor is located on the banks of the Nagara River in Japan. This area has preserved the ancient skill of cormorant fishing for thousands of years. From May to October every year, a large number of tourists come to watch the cormorant performances. The 18th floor also makes full use of these local cultures. The furnishings in the hotel fully highlight the cormorant elements.

The hotel on the 18th floor has been rated as a 5-star hotel in terms of service. When you walk into the lobby, you immediately feel the warm temperature. The 18th floor pays attention to the details of service and always upholds the principle of considering others. Service concept. Small things that seem very simple must be persisted in and implemented without compromise.

4. The representative of romance and nostalgia - Shirakawa-go

Shirakawa-go has been isolated from the world since ancient times and is known as an "isolated island on land". One of its biggest features is the gassho-shaped architectural style, which is one of the three major gassho building complexes in Japan. After the war, the construction of dams in the Shocheon Basin put this area on the verge of extinction. Local residents felt the crisis of the village disappearing and organized spontaneously to protect the village.

In 1971, local villagers voluntarily organized and established the "Shirakawa Township Natural Environment Protection Union" and formulated the "three no's" principle, that is, "no selling, no renting, and no destroying." Today's Gassho Village not only It has been saved from catastrophe and has been registered as a world cultural heritage. A large number of tourists from Europe, America and Taiwan come here every year. Especially for the lantern lighting activities that only happen a few times a year, the beautiful scenery is even more fascinating.

5. Japan's "Little Kyoto" - Takayama Ancient Town

Since the Edo period, this place has been prosperous as a central town and is known as Japan's "Little Kyoto". Today, lattice windows and a fireplace create a unique atmosphere. Just walking around here makes you feel happy. Local restaurants, coffee houses, breweries, and grocery stores all use the machiya architecture to line the streets, and you can see the rich and diverse charm. Local flavors such as hackle leaf miso make you want to taste them.

Rickshaws also run on the streets of the ancient town. It is pure fun to listen to the explanations of the drivers and enjoy the breeze blowing on your cheeks.

6. Purity in the context of commercialization - Narai-juku

Nakasendo was one of the five streets connecting Edo (now Tokyo) and Kyoto in the Edo period (1603-1848) First, due to the dangerous terrain, pedestrians cannot travel too much distance every day, so there are many inns, and Tsumago-juku is one of them. In 1848, Japan entered the Meiji Era and actively promoted modernization. With the large-scale construction of railways, its status as a transportation artery connecting Tokyo and Kyoto gradually declined. After the war, Japan entered a period of rapid economic growth, and the call and movement to protect the ancient town of Zhongshan became stronger and stronger. In 1976, it was included in the National Important Traditional Buildings Protection Area.

There is not much hustle and bustle of business and life here. Hold on to that pot of strong tea and live a slow-paced life amidst the fragrance. Flowers bloom and fall, away from the hustle and bustle, and you will be safe and peaceful for the rest of your life.

7. Japan's most beautiful starry sky brand - Xingxing Village

Xingxing Village has experienced rapid development and continuous downturn. They have identified their own advantages and positioning, which ultimately enabled them to recover from the downturn. and developed new customer groups, becoming a place that makes people move.

Their "star strategy" is much talked about and has become a wonderful case in Japanese business. What gave them the idea of ??"selling stars"? What unexpected things have you experienced when promoting the Star brand? The person at the helm of the Starry Sky brand brings exciting sharing and listens to the story of the Star Village together.

The spring quality of Xingxing Village Hot Spring is a highly alkaline simple sulfur spring with a pH value of 9.7. It can remove aging skin cells, moisturize the skin, and has excellent beauty effects. It is called Beauty Hot Spring.

There are currently more than 20 hotels, each with its own characteristics. The thatched-roof entrance hall, modern Japanese-style design, incorporating courtyard styles such as dry landscapes, and bright colors blend in with the surrounding environment, bringing a sense of tranquility. The ingredients are safe and secure, and the kaiseki cuisine here is widely praised. You can go to the top of the mountain at night to watch the stars and enjoy the night sky.

8. Nature Education - Keep Association Nature School

Keep Association Nature School is a comprehensive facility integrating camp accommodation, nature education school, catering, pasture, church and sightseeing. , with the purpose of "food", "faith", "health care", "hope for youth", "environmental education" and "international cooperation", and with the goal of building a rural community with practical significance, we carry out rich and colorful activities Experiential and educational activities. Today, restaurants, ranches, nature schools, churches and many other highly personalized venues and facilities have been built around it, making Yatsugatake Nature School a core area for leisure, vacation, education and entertainment in the surrounding area.

The nature education experience will be carried out here, which is based on the concept of enjoying nature. Through natural games, participants can: deepen their understanding of nature and the environment, and experience different aspects through the five senses. of nature, discover the beauty and interesting aspects of nature, and cultivate a kind heart.

9. Japanese Tea Ceremony Class

Tea Ceremony is the way to appreciate the beauty of tea. It is also regarded as a life art of cooking and drinking tea, a life etiquette using tea as a medium, and a lifestyle of self-cultivation using tea. Through making tea, appreciating tea, smelling tea, and drinking tea, it enhances friendship, cultivates virtue, learns etiquette, and appreciates traditional virtues. It is a very beneficial harmonious ritual. Drinking tea can calm the mind and spirit, help cultivate your mood and get rid of distracting thoughts.

The spirit of tea ceremony is the core of tea culture. The tea ceremony is known as the incarnation of Taoism. Tea ceremony culture originated in China, was introduced to Japan and Korea during the Southern Song Dynasty, and declined in China after the Yuan Dynasty. Nowadays, tea ceremony culture has become popular in Japan.

Itinerary

Time: August 18-August 23, 2019 (6 days and 5 nights)

Meeting point: Osaka Kansai International Airport

Distribution center: Tokyo Haneda International Airport

Quota: Limited quota, first come first served

Specific arrangements: See the itinerary below (enlarge to see it more clearly) ~)

What you need to know

Price: 19,800 yuan/person

Price description:

1. Course fees include: Study fees, inspection fees, lecturer fees, accommodation fees, meals, transportation fees, and insurance fees.

2. The fee does not include: transportation fees, drinks, other personal expenses, visa fees.

3. The accommodation standard is to live with classmates. If you need to upgrade to a standard room for one person, you need to pay the price difference of 4,800 yuan.

4. Course fees do not include tax. If invoicing is required, an additional 6% tax will be added, and the invoicing content will include service fees and conference fees.

Click on the picture to register immediately↓↓↓

Long press the QR code to inquire about registration

Contact person: Teacher Jingjing 15601652389

Special Note

* In the event of force majeure factors such as weather, traffic, attraction restrictions, etc., the specific itinerary and instructor will be adjusted appropriately according to the actual situation;

* If the B&B or hotel is fully booked , with the guest’s consent, it will be automatically adjusted to the same level of accommodation;

(The final right of interpretation belongs to B&B Toutiao)

— Preparation materials for applying for a Japanese visa—

1. Proof of employment;

2. Bank transaction records for more than half a year, with a relatively fixed monthly payment;

3. The passport must be valid for more than 6 months;

4. Two-inch white background photo 2;

5. A copy of the entire household registration book (especially the first page, household homepage and personal page);

< p> 6. Application form for traveling to Japan (filling template can be provided);

7. Consent form for processing of personal information.

Student summary

B&B Toutiao Academy Global B&B Study Tour Advanced Class · Japan

Student Style