1. Personality of the live broadcaster-anchor: A suitable personality of the anchor will establish a distinct personality for the anchor and find a specific positioning suitable for the anchor. For example, food anchors usually position themselves as a foodie, and travel anchors usually position themselves as people who like to travel around. In addition, product selection ability, sales promotion ability, interaction ability, and ability to turn a cold spot into a hot topic are also indispensable qualities and abilities for the anchor's personality.

2. Live broadcast outline, also generally called a script, is a copy that can describe the key content of the live broadcast, such as what the theme of the live broadcast is, what kind of interactive links there are, and what time points will be said. Wait, the function is to make the live broadcast process clearer and smoother.

3. Drainage before the broadcast includes in-site traffic and site-based traffic. To put it simply, before starting the live broadcast, advertise where you can spread it and tell everyone when you will start. Regarding the live broadcast, the theme of the live broadcast, etc., making a preview of the live broadcast will facilitate the increase of the traffic of the live broadcast. This is also a very important link and needs to be paid attention to.

4. Arrange the field control of the live broadcast room, and make them familiar with the live broadcast process and products, such as when to draw prizes, when to share useful information, etc., so as to promote the atmosphere and rhythm of the live broadcast in a timely manner. And it can feed back important data to the anchor in a timely manner, such as talking more about topics and products that attract fans. On the contrary, the anchor needs to be reminded to quickly move to the next topic to avoid the loss of fan traffic.

Extended information:

1. Douyin live broadcast skills: focus on algorithms and ignore fans. Douyin’s video recommendation algorithm mainly revolves around “who, who, where, and what they usually watch and push.” There are four main factors that affect video playback: the proportion of people who have watched the live broadcast, the proportion of likes, the proportion of comments, and the proportion of retweets. Proportions, etc., live broadcast e-commerce will also involve parameters such as conversion rate and repurchase rate.

2. Kuaishou operation live broadcast skills: biased towards interest-based social networking, Kuaishou algorithm gives priority to regulating the distribution of traffic based on users’ social attention and their interests, focusing on recommended content of “following pages”, such as people you follow Recommendations, how many friends*** are following whom, people you may know, who he/she is following you, etc.

3. Taobao operating live broadcast skills: hierarchical operation model, based on the host's "operation + professional" graded operation, based on the live broadcast habits, number of sessions, duration, platform activity completion rate, fan retention level, and monthly live broadcast orders , the degree of conversion into the store, etc., to grade the live broadcaster, that is, the anchor.