Shapotou Tourist Area is located at the southeast edge of Tengger Desert, 2 kilometers west of Zhongwei City, Ningxia, on the north bank of the Yellow River. Shapotou was developed into a tourist scenic spot in 1984. It is a famous tourist attraction in Ningxia, which combines desert, Yellow River, mountains and oases. It is not only famous at home and abroad for its unique natural landscape, but also world-renowned for its "wheat straw grid" sand control achievements. It is called "the sand capital of the world" by international friends, and will soon be built into a national desert tourism base, an international sand control college and a China desert museum. Shapotou is a national nature reserve, the first batch of "AAAA-level tourist areas" in China, and the location of "Shapotou Bell", one of the three famous sand mountains in China, which is both beautiful in the south of the Yangtze River and magnificent in the northwest. The sand control achievements here have won the honorary title of "Top 5 Global Environmental Protection Units" by the United Nations, Shapotou was named as one of the "Top Ten Most Interesting Places in China" in 24 and "One of the Five Most Beautiful Deserts in China" in October 25. There are "the first cable of the Yellow River in the world" across the Yellow River, the representative of the Yellow River culture-the ancient waterwheel, the first desert railway in China, and the oldest transportation tool on the Yellow River-the sheepskin raft. All these have laid a solid foundation for Shapotou to become a world tourist destination. The unique natural landscape, rich cultural landscape and world-famous sand control achievements constitute "world monopoly tourism resources". Shapotou, with the two unique tourism resources of the Yellow River and the desert, has successfully developed unique tourist boutique routes-Yellow River drifting route, desert adventure tour and sand control achievement tour. Its rich activities and great allure show irresistible vitality, which is favored by more and more tourists. At present, it has been designated as the main brand of Ningxia's foreign tourism and launched to the domestic and foreign markets. In recent years, zhongwei has successfully held such festivals as Shapotou Desert Yellow River International Tourism Festival in China, Shapotou Yellow River Rafting Festival in Ningxia, Lycium barbarum Festival in Ningxia (Zhongning) in China, Flower Festival in western China, Flavor and Food Festival, Culture and Art Festival, Sikou Mountain Climbing Festival and Triathlon Crossing the Yellow River, creating two Guinness World Records: 1, people crossing Tengger Desert on foot and 1, people rafting on the Yellow River.