The promotion of tea culture can promote the expansion of the tea market. So how do we promote Anxi tea culture? Below are the methods I have carefully compiled for you to promote Anxi tea culture. Let’s take a look.
Methods to promote Anxi tea culture
1. Strengthen the construction of tourist tea gardens. A tourist tea garden is a tea garden for tourists to visit, browse and relax. Tea gardens should have beautiful scenery, tea to drink, and tea to buy, and should be guided by ecology and economics to achieve the unity of economic, ecological and social benefits of tea, so as to further conduct in-depth and multi-faceted research on tea resources. Development in aspects, getting rid of the traditional single tea production model.
2. Make every effort to create tea culture souvenirs to attract tourists. Compared with ordinary souvenirs, it can better highlight its use value, collection value and appreciation value. It is necessary to let tourists deeply feel the cultural atmosphere of the enterprise.
3. Establish a tea culture and leisure village. The tea culture village can be located in a clean and elegant environment, preferably a place close to mountains and rivers. It has a tea history museum, a tea house, a tea tasting room, a tea set room, a poetry, calligraphy and painting appreciation room, and various tea and tea set specialty stores. If conditions permit, tea wholesale and distribution centers can also be opened.
4. Increase tea knowledge education for young people. Create a tea science and education base to allow primary and secondary school students and even college students to learn tea technology and understand my country's tea culture.
5. Public relations activities. Public relations communication is different from other communication in terms of purpose and skills: Communication should be used to build momentum, shape image, and create intangible assets. Cleverly apply its unique functions in tea planning. The history of tea culture in Anxi
Fujian is the hometown of oolong tea. It has a thousand-year history of tea culture and is the birthplace of tea culture. Written records of tea production in Fujian were first seen on the Lotus Peak stone in Fengzhou Ancient Town, Nan'an County. The cliff stone carving "Lotus Tea Blossom" (AD 376). This is more than three hundred years earlier than what was recorded in Lu Yu's "Tea Classic". It is more than 300 years earlier than the "Tea Classic".
In ancient times, Fengzhou was the political, economic and cultural center of southern Fujian. Lianhua Peak is located in the northwest of Taoyuan Village in the north of Zhenbei. The peak is about 120 meters high. The Lianhua Rock Temple was built as far away as the Western Jin Dynasty. In the Tang Dynasty, there was an Ouyang Zhan study room built on the mountainside. When the poet Han Xi lived in seclusion here in the late Tang Dynasty, he once wrote a poem called "Looking for Zhisou on the Rock Cliff" and a folk song about tea picking to describe the production scene of Lotus Peak tea at that time.
The "Recording Pearl" written by Feng Zhi of the Tang Dynasty states that "Jianren people called tea fighting a Mingzhan", indicating that the custom of tea fighting among the Fujian people began in the Tang Dynasty. By the Song Dynasty, Fujian was world-famous for its Beiyuan tribute tea and tea fighting activities, which created a tea drinking style of tea fighting and competition, which became popular all over the country. It can be said that dragons and phoenixes sway the imperial court, and tea fights are more fashionable than artistic creations. Northern Song Dynasty? Fan Zhongyan (989-1052) "Engaging in Tea Fighting Songs with Zhang Min"; Song Dynasty? Song Zian wrote (around 1064) "Dongxi Tea Test Records"; Song Dynasty? Huizong Zhao Ji wrote (1107) "Daguan Tea Theory"; Song Dynasty "Beiyuan Bielu" written by Zhao Ruli (1186) detailedly recorded and studied the tea planting, tea making, tea tasting techniques and tea drinking customs in Fujian at that time. It is reported that more than half of the tea books of the Song Dynasty record Beiyuan tea, and there are more than a thousand tea poems.
In the Song and Yuan dynasties, Fujian saw the heyday of the palace tea culture and the literati tea culture characterized by the "prosperity of dragons and phoenixes" and the rise of tea wars. The Chinese Royal Tea Garden was nurtured by the Jiuqu River. The tea garden not only represents the historical glory of Wuyi tea, but also symbolizes the special status of Fujian tea in Chinese tea. When the popularity of fighting tea gradually declined, Fujian tea entered a period of innovation during the Ming and Qing Dynasties, and a variety of teas were created. Another brilliance after the Song Dynasty tribute tea and fighting tea.
Oolong tea was created in Fujian in the late Ming Dynasty and early Qing Dynasty. Shi Chaoquan (1625-1711) "Wuyi Tea Song" and "Anxi Tea Song"; Qing Dynasty Lu Tingcan (1734) cited "Xu Tea Classic" "Wang Caotang Tea Theory"; Qing Dynasty Dong Tiangong's (1751) "Wuyi Mountain Chronicles" recorded the production technology of oolong tea. Oolong tea has been loved by people since its advent, and a unique way of drinking Oolong tea has emerged, commonly known as Gongfu tea. Qing Dynasty? Peng Guangdou (1766) "Min Suo Ji", Liang Zhangju (1845) "Guitian Suo Ji", Shi Hongbao (1857) "Min Miscellanies", Lian Heng (1878-1936) "Yatang Collected Works" and so on have records. During this time, oolong tea was also introduced to Taiwan.
Fujian produces Gongfu black tea. According to legend, it was successfully trial-produced in Tanyang Village, Fu'an during the Xianfeng and Tongzhi years of the Qing Dynasty (1851-1874). It was shipped to Europe via Guangzhou and was very popular. After that, a large number of tea merchants came one after another, went to the mountains to seek market, and opened tea shops. The surrounding tea was gathered in Tanyang, and the reputation of "Tanyang Gongfu" spread like wildfire.
In the 1980s, Fujian Oolong tea became popular in the Japanese beverage market with its unique charm. It can be said that in the cherry blossom season, narcissus (referring to: Narcissus tea, etc.), Oolong traveled eastward to create miracles.
The tea production in Anxi can be traced back to the late Tang Dynasty. The gate of Langyuanyanyanyu has: "The white tea specialty is priceless, and the stalagmites and solitary peaks are unique." ?Kaixian County Magistrate Zhan Dunren (914-979) left many tea poems. The rise of the Ming and Qing Dynasties led to the tea garden area reaching 31,000 acres in the 30th year of Guangxu's reign, with large-scale exports. Now it is an oolong tea export base and the hometown of China’s famous tea (oolong tea).
Tea growing, tea making, tea selling, tea tasting, tea competition, etc. almost occupy the life content of tea villagers. Tea making is scientific and tea tasting is cultural, which is a beautiful landscape of Anxi tea culture today. Su Shumian described in the article "Daping, I Bless You": In the buildings with red bricks and white walls, bags of baked and packaged "Autumn Fragrance" can be seen everywhere. What the host brought out was a giant tea tray of green and white stainless steel, paired with a bronze purple clay teapot and tea cup, which was unique to the tea country. They followed the custom of "no three cups is not considered a courtesy", drinking tea, talking and laughing. Su Yulin's "Tea King" sells for astronomically high prices per 100 grams, and a cup of the best quality is enough to fill the room. ?Zheng Mengji's "Anxi County is like poetry and painting, like dew like spring Tieguanyin." The couplet on the door of Anxi Grand View Garden intoxicates the returning guests with the breeze, and warms the hearts of the old friends with the tea from the stream. ?(Anxi was called Qingxi in ancient times). All of them reflect the tea country people’s love for their Fengshan, Lanxi, tea forests, tea masters and tea capital.
From firewood, rice, oil, salt, soy sauce and vinegar tea to music, chess, calligraphy, painting, poetry, wine and tea, tea is so close to people’s lives, and is both refined and popular. Tea is a deep and meaningful culture. Thousands of years of historical accumulation and civilization inheritance have made the colorful Chinese civilization wonderfully dissolved in the fragrance of tea. In the history of mankind, people regard tea as the enjoyment of life, a bridge of friendship, a symbol of civilization, and the embodiment of spirit. . Its discovery and application have shocked the world and attracted the attention of the world.