Small steamed bread makes a big business-entrepreneurial story of college student Song Chengpeng

With a dark face and a gray T-shirt, 27-year-old Song Chengpeng is sitting in front of a reporter. It is difficult for people to associate him with the owner of a food company with a registered capital of 1 million yuan, more than 4 employees, 5 stores and 1, square meters processing factory. The "magic weapon" on which he started his business turned out to be a humble steamed bread.

Carefully prepare for starting a business.

Innovative and eye-catching store moves. In red and green shade cloth, clean and tidy food cabinets are full of all kinds of steamed buns, and waiters in dressing the are busy greeting customers. At the intersection of Zhanqi East Road and Shuangqing South Road, there is a unique steamed bread shop-Gongguan Steamed Bread.

"This is one of our newly-opened joint-venture stores, and it is also the fifth store of Mansion Steamed Bread." At Zhanqi East Road Store, the reporter met Song Chengpeng, with a dark face and a gray T-shirt. The 27-year-old Song Chengpeng sat in front of the reporter, and it was difficult for people to associate him with the owner of a food company with a registered capital of 1 million yuan and more than 4 employees, five stores and a 1, square meter processing factory.

when talking about his own entrepreneurial experience, Song Chengpeng's experience is that you should know yourself clearly and not aim too high. "Steamed buns, steamed buns, flower rolls and cakes are the most common breakfasts for ordinary people. They are sold everywhere in vegetable markets and small streets. Most of the people who do these businesses are laid-off workers or migrant workers, and they only do it as a small business to make a living. But I don't think so. Although steamed buns and steamed buns are inconspicuous, they are things that many people must consume every day. The market capacity is very large. If they are done well, they can make brands and scale, and small steamed buns can make big business. " It is by this kind of reverse thinking that is different from ordinary people that Song Chengpeng found business opportunities.

Song Chengpeng is an advertising major in xihua university. He has been looking for entrepreneurial projects since he graduated in 25. "I didn't think about what to do at that time. I sold medicine, raised dogs, and' resold' ladies' underwear in my junior year." Song Chengpeng is not shy about talking about his own experience. "Because I study advertising design, I am also very particular about storefront design and have a unique vision in underwear style selection."

Underwear has been sold for a year. Because of its good reputation, Song Chengpeng's underwear store has been doing very well and earned his first bucket of gold of 2, yuan. But after graduation, he gave up this very good way for ordinary people. "What I thought at that time was that trade was not my strong point. Whether I was a drug agent, a dog farm or an underwear store, I didn't think about it as a long-term career at first. I was just looking for an opportunity to exercise, because starting a business requires the accumulation of experience and practical training. I spent two years polishing myself in the business field, and I also spent two years looking for business opportunities and finding a career that suits me. Finally, my goal was to lock in a small steamed bun. Speaking of many businesses he has done before, Song Chengpeng thinks that it is just preparing for starting his own business.

Surprise a small steamed bun to make a big article

"Opportunities are always reserved for those who are prepared." Song Chengpeng spent two years preparing for and choosing entrepreneurial projects, but it was very accidental that he finally chose "steamed bread" to start a business.

"I didn't find a suitable entrepreneurial project for a long time, so I was very confused, so I thought of going abroad to have a look and see if there are any better projects abroad that can be developed in China." In order to prepare for going abroad, Song Chengpeng participated in a preparatory class for studying abroad jointly organized by Sichuan University and the Northern University Alliance. However, he decided not to go abroad after a few classes, because when chatting with the foreign teachers in his class, Song Chengpeng found that foreigners were fascinated by the traditional food in China, especially the Chinese cakes like steamed bread and steamed buns. However, foreigners also said that most of the steamed bread shops in Chengdu are not very good in image and feel very hygienic. They are very surprised. Why isn't there a brand steamed bread shop with beautiful image and cleanliness? "It's really a good idea to be a brand steamed bread chain store." Song Chengpeng thinks that he has found the best entrepreneurial project and doesn't need to go abroad again.

"Business is really hard to do now. Everyone else has thought of what you can think of. If you can find a project that others can't think of or care about, you will be half successful." Song Chengpeng told reporters that the industry of "Shantou" is very low-end and there is no benchmark enterprise, which just gives itself a chance. He gave his steamed bread shop a name: Gongguan Steamed Bread, and registered a trademark.

"The reason why we named it' Gongguan Steamed Bread' is to distinguish it from other ordinary steamed buns and show its grade and taste." Song Chengpeng's steamed buns are really different. The price of one yuan is several times more expensive than other steamed buns on the market. The high price is the outstanding feeling after the reporter visited Song Chengpeng's steamed bread shop.

"The reason why you think our steamed bread is expensive is that we equate it with ordinary steamed bread sold in the market. If they are all the same steamed bread, obviously our price is really expensive. But what we do is not ordinary steamed bread, whether it is in materials or taste, or in quality. " Song Chengpeng said that many of their current customers are repeat customers. "The steamed bread sold here tastes good. I heard that it is uniformly processed in the factory. It is very hygienic. Although it is more expensive, it is very safe to eat." Feng Popo, who often buys steamed buns, said.

"Today's consumers are really' not short of money', and they pay more attention to food safety and health." Song Chengpeng believes that "Mansion Steamed Bread" is well worth it and has won the recognition of consumers. It is also the case that Song Chengpeng's "Mansion Steamed Bread" was able to open a fire, and now there are five stores, and every business is extremely hot.

Talent First Digs Pastry from Supermarket

"Mansion Steamed Bread" has many varieties and tastes good, but its manager, Song Chengpeng, is not good at making steamed bread at all. "I study advertising design and I don't know anything about making steamed bread." If you want to sell steamed bread, you can't do it on your own. What you need is a pastry chef. In May 27, Song Chengpeng advertised for a job and successfully recruited several pastry chefs. On June 1 of that year, the first "Mansion Steamed Bread" opened in Changshun Street.

"Because I was born in advertising, I am very concerned about the image of the store. I want customers to feel high quality and different from our store image. Therefore, in the early stage of entrepreneurship, I designed all the CI images of' Mansion Steamed Bread', and I designed them beautifully from brand logo to store style. " Song Chengpeng told reporters that when his first store appeared, its striking store tricks and beautiful decoration design really attracted many people's attention. People were surprised to find that the original steamed bread shop could be decorated so beautifully, and at first glance, they thought it was a high-end cake shop.

however, consumers still don't buy it just because the storefront is beautiful and the products have no features. "The pastry chef's craftsmanship is very general, and the steamed bread made is no different from the ordinary steamed bread on the market. The product has no characteristics and the variety is single, which leads to the unsatisfactory sales performance after the opening of the first store, with a daily turnover of only a few hundred dollars. A store that sells less than 1 yuan a day will lose money, so this situation must be reversed immediately. " After careful analysis, Song Chengpeng came to the conclusion that it is urgent to introduce excellent pastry chefs.

The fancy steamed buns sold by Carrefour soon came into Song Chengpeng's sight. For several days in succession, he went to Carrefour's store, and when he saw the well-made steamed bread, he asked which master made it. Then he talked with the master and asked about the master's salary and welfare. Finally, he dug people up with higher treatment. Song Chengpeng told reporters that he now has seven or eight pastry chefs dug up from Carrefour in his company.

However, after all, he is still tinkering around the edges, and he wants others to give up the stable "big ship" and go to this "small junk" with uncertain prospects. Song Chengpeng said that he still relies on "humanized management" and cannot "order" employees. The master who grinds soybean milk said that the machine is not easy to use and can't grind good soybean milk. He grinds it at 3 am every day to show you. The sewer was blocked, and the worker thought it was dirty and couldn't clean it, so he dug it out by hand.

Everything comes to him who waits. Through introducing talents, improving products and humanized management, the business of Song Chengpeng's first store gradually improved, and the average daily turnover reached more than 1,5 yuan a month later. Then, three months later, Song Chengpeng's second store opened in Liangui South Road. Then came the third and fourth ... Song Chengpeng's small "junk" became a big "ship", and he finally gained a foothold.

Be ambitious and become a big brand to go abroad for gold

"'Mansion Steamed Bread' is very distinctive, and it is amazing that a small steamed bread can make a brand." Jiang Qiying, a joint venture of "Gongguan Steamed Bread" Zhanqi East Road Store, told the reporter, "I didn't expect that the humble steamed bread can also be operated in this way. This novelty attracted me. Later, after investigation, I found that' Gongguan Steamed Bread' not only has a novel appearance, but also has advanced management concepts and modern product research and development, production and distribution processes. It is not a traditional breakfast snack in my impression at all, but an industry, a very promising modern food industry. " After understanding the background and management concept of "Mansion Steamed Bread", Jiang Qiying decided to join "Mansion Steamed Bread" and engage in joint venture.

"My store opened in early July this year. It's less than a month now, but the effect is very good, much better than I expected. According to this calculation, the monthly income is almost 1, yuan." Jiang Qiying is quite satisfied with his investment.

As he had accumulated a lot of entrepreneurial experience in the past, Song Chengpeng designed every step of the whole business at the beginning of making "Mansion Steamed Bread", instead of crossing the river by feeling the stones and taking one step at a time. "I designed it at the beginning. I will open several stores myself and make them into model stores. When the conditions are ripe, I will start to develop and join joint ventures, and unite social capital and talents to make the business of' Mansion Steamed Bread' bigger." Song Chengpeng thinks so and does the same. In order to provide products of uniform quality and variety to all stores, he built a 1,-square-meter factory in Xipu, Pixian County, bought two food delivery trucks, and began to deliver products to every store at 4 o'clock every morning.

"My current 1,-square-meter factory and production R&D team of more than 2 people can meet the food supply of 15 stores. Although there are only five stores now, it seems that there is some overcapacity, but I believe that the supply capacity of the factory will not be available soon, and we must plan ahead. Now I am looking for a larger factory. " For the future development, Song Chengpeng has a plan in mind.

Everything is ahead, which is Song Chengpeng's greatest personal characteristic and one of the secrets of his success. "I'm going to open 15 stores this year, and I'm going to look for partners to open stores in Hong Kong next year, and then radiate to Southeast Asia." Song Chengpeng's idea sounds unrealistic, but judging from the road he has traveled over the years, it is not impossible to achieve this goal.

In two years, Song Chengpeng has developed from one store to five later stores, and the variety has also developed from a single steamed bun to more than 4 varieties such as agate steamed bread and rice ball cake. In January 29, he registered a food company with a registered capital of 1 million yuan, most of which was his savings in the past two years except for the support of his parents.

In the past two years, Song Chengpeng has earned millions of yuan, but he doesn't think he has succeeded. "There is actually a shortcut for college students to start a business, that is, to find opportunities in low-end industries, and to become a champion. No matter how small a business is, as long as it is done seriously, it can be a big business." Song Chengpeng said.

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"Character determines fate." "You can go as far as you want." These famous sayings are fully embodied in Song Chengpeng. He saw the business that others couldn't see or looked down upon, thought of the development ideas that others couldn't think of, and made unremitting efforts to succeed step by step.

Song Chengpeng's career has just started, but we have already seen the embryonic form of a food kingdom. His success has given us college students who want to start a business an inspiration: don't aim too high, start small things and small businesses in a down-to-earth way. As long as you have a passion and a desire for success, make full preparations and work hard to implement it, the success of starting a business will be more than just a dream.

"Respect children's choices, even if they are wrong and fail, but they are still young. Let them make more efforts, and this experience will become their lifelong wealth." Song Chengpeng's father also came to Chengdu from his hometown in Leshan to help him manage the company after retirement. His words should be seriously understood by many parents.