According to the above SW1T analysis of time-honored Chinese food enterprises before Guanqian, the most direct and effective way to improve the competitiveness of enterprises is to

develop continuously, foster strengths and avoid weaknesses, seize opportunities and avoid threats.

3.1 Make a clear positioning and formulate an appropriate development strategy

Affected by the environment. Time-honored brands should more clearly turn to family dinners and friends banquets,

position their customers as ordinary people, and on this basis, constantly improve the quality of their own dishes, and

introduce new ones. You can also consider different flavors of the same dish. For example, Sweet and Sour Mandarin Fish in Songhelou

can provide less sugar taste in addition to the traditional polysaccharide method to satisfy customers who want to taste but don't like to consume

too much sugar.

in addition, some traditional time-honored brands can also offer corresponding delicious food in festivals according to the time, such as making wine in winter during the winter solstice.

3.2 Improve the quality of employees

Time-honored enterprises should standardize the ways of recruiting employees and try to establish a close relationship with professional training schools; Recruit outstanding employees who have been trained and selected on a large scale to ensure the quality and professional level of employees. In addition, we can also consider tapping talents from other catering enterprises.

In addition, time-honored catering enterprises can consider recruiting senior talents such as nutritionists to meet the needs of social health

, so as to create a good and healthy image of the enterprise.

3.3 Enhance the marketing ability in the new environment

There are a large number of restaurants in Guanqian Street, so it is particularly important to make your own brand deeply rooted in people's hearts and make consumers willing to accept it. Time-honored brands should pay more attention to online publicity, such as placing targeted advertisements on local forums, or placing advertisements for all netizens on platforms such as Weibo.

In terms of promotion strategy, time-honored brands can try new forms, such as cooperating with group buying websites, so that

they can not only achieve the purpose of profit promotion, but also keep customers'

loyalty with a convenient and affordable consumption experience, killing two birds with one stone.