Localization of breakfast, fast-food of lunch and specialization of dinner

In order to change the situation that the characteristics of Chinese fast food are not prominent and expand the catering market at all times, Shangke Youpin clearly put forward a new strategy of making three meals a day. After the localization of dishes broke the curse of chain fast food standardization, it also broke the second curse of Chinese fast food chain-unbalanced demand for three meals. Shangke Youpin began to implement the operation of "one store and many meals", positioning the difference of three meals according to the needs of consumers, and introducing local breakfast and soup porridge to breakfast to make it more in line with local eating habits and mainly focus on nutritional needs; For lunch, the existing localized dishes should be self-selected according to the demand of fast food; At dinner, we will operate local specialty foods and snacks, fully respect local food traditions, and take leisure and social needs as the standard to realize the new situation of "three meals a day are very prosperous" in the restaurant.

by positioning three meals in different time periods, Shangke Youpin distinguishes breakfast, lunch and evening meals, realizes the combination of breakfast shop, Chinese fast food and specialty food shop on the basis of continuing to localize catering, fully respects the local catering tradition, and implements the localization of breakfast, fast food for lunch and specialty for dinner, so as to create a catering chain brand that truly integrates local specialties.