Forty years ago, navel oranges crossed the ocean and came to Ganzhou, planting the hope of a good harvest, planting the dream of getting rich, and planting a deep "orange edge" for today's gathering. From November 29th to December 4th, the 3rd China Ganzhou International Navel Orange Festival was held grandly in Ganzhou, the source of Qianli Ganjiang River, a famous historical and cultural city and a national garden city - the magnificent city. It used orange as the medium to connect with all directions. Friends and guests work together to develop, win-win, and create a sweeter and more colorful new chapter together. "Every good time of the year must be remembered, the most orange and green times." This is an eternal saying left by a generation of literary giant Su Dongpo. Now is the season in Ganzhou, the "Orange Town of the World", where the mountains and plains are filled with orange, yellow, green leaves, abundant fruits, and the fragrance of orange, forming a beautiful ecological landscape unique to Ganzhou. Walk into the urban area of ??Ganzhou, which is hailed as the "City of Navel Oranges" by the CCTV program host, and come to the city sports center, related hotels and other festival activities, and walk on Yingbin Avenue, Yangmeidu Bridge, Feilong Bridge, Hakka Avenue, Main streets such as Changzheng Avenue, Nanmen Cultural Plaza, Hongqi Avenue, highway intersections, train stations and other important places are filled with a strong festive atmosphere: colorful flags with the theme of navel oranges are fluttering in the wind; the image of "Orange Township·Ganzhou" is identified Cartoon dolls shaped like navel oranges can be seen everywhere; many cars with golden navel oranges in their cabs are walking on the streets; "Meet Ganzhou with oranges as matchmakers", "Orange dreams of green hope of red earth glory", "Enter Orange Township and let your dreams fly" and "Open Ganzhou "Welcome" and other slogans come into view... The land of Ganzhou is filled with orange colors and full of orange flavor, putting you in an orange-flavored and orange-flavored world. Navel Orange Festival is a festival that you must remember.
Ganzhou has become the world’s largest navel orange planting area, the third largest navel orange production area in the world, and the largest navel orange producing area in the country. “Gannan Navel Orange” has become a national brand of fresh agricultural products and has been recognized as one of China’s largest navel orange production areas. Well-known trademark. During the second China Ganzhou International Navel Orange Festival held last year, planning for this year’s third China Ganzhou International Navel Orange Festival has begun. In January this year, the Ministry of Agriculture decided to jointly host the 3rd China Ganzhou International Navel Orange Festival with the Jiangxi Provincial People's Government, which was once again upgraded to an international event. It was hosted by the Jiangxi Provincial Department of Agriculture, the Ganzhou Municipal People's Government, and the China Agricultural Products Market Association. The theme of this China Ganzhou International Navel Orange Festival is "World Orange Town Hakka Ganzhou", and the festival logo is the image logo of "World Orange Town - Ganzhou". China Ganzhou Net, Gan
Guests and friends from all over the world gathered in Orange Township to celebrate the Orange Festival and enjoy orange fruits, highlighting the international event. Chen Xierong, Ambassador of the Embassy of Singapore in China, Zhang Cixiang, Ambassador of the Embassy of Brunei in China, Julius Sanguli, Ambassador of the Embassy of Kenya in China, José Tadeu Suarez, Ambassador of the Embassy of Portugal in China, José Tadeu Suárez, Ambassador of the Embassy of Portugal in China, and Ambassador of Uruguay in 5 ambassadors including Rosario Portelli, Ambassador of the Chinese Embassy, ??Yan Jicheng, Consul General of the Consulate General of South Korea in Wuhan, diplomats from 4 countries including New Zealand, Italy, Myanmar, and Brazil, and 21 personnel from 11 countries A large number of foreign diplomatic missions in China participated in the Ganzhou International Navel Orange Festival in China. Seeing the good economic and social development trend of Ganzhou, Chen Xierong said that Ganzhou has always been world-famous for its agriculture and minerals, and its tungsten and rare earths are unique. Now Ganzhou is in a period of economic transformation. While maintaining its traditional agricultural and mining advantages, it is accelerating industrialization. and the development of the service industry. This time we visited Ganzhou and what we saw and heard impressed us deeply. Today, Ganzhou's transportation infrastructure is more complete and developed, and it has become one of the important transportation hubs in southeastern China and even the country. Now not only large-scale state-owned enterprises have settled in Ganzhou, but also many Fortune 500 companies have begun to pay attention to Jiangxi and Ganzhou. We have reason to believe that Ganzhou will definitely return to the prosperity of the Song Dynasty. Jiangxi, including Ganzhou, will be the next growth pole of China's development and deserves the world's attention.
Let navel oranges go to the world and let the world know about Ganzhou. The opening ceremony and forum activities of this China Ganzhou International Navel Orange Festival also reflect the new image of open Ganzhou. At the opening ceremony, the words "Hometown of Navel Orange Hakka of Ganzhou" on the screens on both sides of the stage were particularly eye-catching; the opening ceremony used "bilingual" (i.e. Chinese and English) for the first time, showing Ganzhou welcomes guests at home and abroad with Hakka hospitality, and will strengthen its new open image of exchanges and cooperation with the world with a broader mind. The opening ceremony performance was jointly performed by the famous CCTV presenters Zhang Zequn and Zhu Xun. Zhu Xun also used English to host from time to time, highlighting the elements of an international event; during the program performance, foreign singer Hao Ge performed on stage, not only singing foreign language songs, but also singing in Chinese "Azalea"... The China Citrus Industry Development Summit Forum invited two senior professors from the Citrus Research and Education Center of the University of Florida to provide suggestions for the development of the navel orange industry.
This event has attracted widespread attention at home and abroad. During the preparations for the Navel Orange Festival, Ganzhou received congratulatory letters and telegrams from 36 departments and units across the country. Zhang Yuxiang, a member of the Party Committee of the Ministry of Agriculture who came to participate in the third China Ganzhou International Navel Orange Festival, said that the "China Ganzhou International Navel Orange Festival" co-organized by the Ministry of Agriculture and the Jiangxi Provincial People's Government has become a platform to showcase the development achievements of the navel orange industry in southern Ganzhou. window, a platform to promote trade, a bridge to strengthen cooperation, and a link to promote exchanges. The branches are full of fruits, the fragrance of oranges is intoxicating, and people gather in Orange Township.
For this year’s Navel Orange Festival, the Ministry of Agriculture invited 14 leaders and market department leaders from various provincial agricultural departments and 63 merchants. There are 232 domestic and foreign fruit market managers and distributors. The city and county levels organized 66 local suppliers to connect with the above-mentioned dealers. At the same time, large international and domestic navel orange-related groups and companies also participated in this navel orange festival. During the festival, a large number of dealers were attracted to negotiate, order and sell navel oranges. The Navel Orange Festival has become a platform for fruit sales, information exchange and promotion of Ganzhou.
On November 29, at the marketing docking conference, one of the series of activities of the 3rd China Ganzhou International Navel Orange Festival, 21 contracts were signed on site, and 95,700 tons of navel oranges were signed for purchase and sale, with the contract amount reaching 433 million. Yuan, including 4 export contracts signed, with the contract to export 38,100 tons of navel oranges. At the meeting, the Ganzhou Municipal People's Government and the Jiangxi Inspection and Quarantine Bureau signed the "Cooperation Agreement on Promoting the Healthy Development of the Navel Orange Industry in Southern Gansu."
The exhibition and sales series of activities is one of the "highlights" of the Navel Orange Festival. This year’s Navel Orange Festival exhibition and sales series has 243 booths and 226 exhibitors. There is an exhibition of Gannan navel orange (citrus) fruits and a series of deep-processed products, as well as a display and sales of Gannan navel orange packaging, logistics and electronic trading. Hu Shaohai, a major navel orange grower in Xinfeng County, who participated in the Navel Orange Festival for the first time, said excitedly that he had gained a lot from participating in the Ganzhou International Navel Orange Festival this time. He has signed sales contracts for nearly one million kilograms of navel oranges. During the Navel Orange Festival, Li Meng, manager of Ningdu Xinghe Agricultural Development Co., Ltd., received many calls to order navel oranges. She told reporters that all her navel oranges were sold out the day after the opening of the Navel Orange Festival. Since then, she has been actively helping cooperative members sell navel oranges. .
One of the series of activities of the Navel Orange Festival - an event for envoys stationed in China to get close to the Orange Township was held in Xinfeng and Longnan. José Tadeu Suárez, Ambassador of the Portuguese Embassy in China, who grew up in a navel orange plantation, was very happy when picking navel oranges in the Changgang 10,000-acre boutique orchard in Datangbu Town, Xinfeng County. He said: "Portugal also Navel oranges were grown and introduced from China. Later, Portugal brought navel oranges to Brazil, so in Portugal, we call them oranges from China. Navel oranges from Ganzhou, China, are very popular in Portugal. I will recommend Gannan navel oranges to my relatives and friends.” Zhang Cixiang, Ambassador of the Brunei Embassy in China, said: “Gannan navel oranges are very sweet and Brunei does not produce navel oranges. I hope Gannan navel oranges can be sold to Brunei.”
Publicity and momentum are an important means to promote marketing. Advertisements for Gannan navel oranges will be officially launched on CCTV 3 for 2 months starting from November 7. On November 1, the host of the weather forecast program on CCTV 7 informed consumers across the country that Gannan navel oranges will be harvested and put on the market in November. Consumers are reminded that authentic Gannan navel oranges have been picked and put on the market; in major urban wholesale markets and exclusive sales areas across the country, slogans announcing that Gannan navel oranges will be on the market starting from November 1st are hung, and a message to consumers is issued. This letter introduces you to the excellent quality and identification methods of Gannan navel oranges.
During the 3rd China Ganzhou International Navel Orange Festival, in addition to holding various main activities in the central urban area of ??Ganzhou, the 3rd China Ganzhou International Navel Orange Festival was also held on the city's government portals at all levels and relevant media websites. The "Online Navel Orange Festival" will promote the Gannan navel orange brand, promote Gannan navel oranges, and carry out online sales of Gannan navel oranges through links to Sina, Jiangxi Agricultural Information Network and other websites. The "Online Navel Orange Festival" will last until December 30 day. At the same time, our city actively implements the strategy of “going out and inviting in” to publicize and promote Gannan navel oranges. Ganzhou organized a special team to conduct inspections in Eastern European countries such as Russia, Hungary, and the Czech Republic, and Southeast Asian countries such as Singapore, Malaysia, and Indonesia. The entire inspection activity achieved satisfactory results. The accompanying export companies signed sales agreements with foreign dealers in southern Gansu. The contract for navel oranges, and the contract order volume has increased significantly compared with last year; through group inspections and promotions, we have participated in a series of activities such as China-ASEAN Expo, China Pan-Pearl River Delta Regional Conference, China Low Carbon Conference, China Green Food Expo, etc. to promote Gannan navel oranges; throughout the city 18 counties (cities, districts) promoted Gannan navel oranges in 100 main cities, and invited purchasing managers from domestic and foreign large supermarkets such as Carrefour, Wal-Mart, Tesco, Lianhua and other companies to Gannan to inspect, negotiate and discuss the sales situation of navel oranges. cooperation and achieved significant progress. As of the eve of the opening of the Navel Orange Festival, through marketing negotiation and docking activities, 412 navel orange sales contracts have been signed between production and sales parties this year, and 666,200 tons of navel oranges have been signed for purchase and sale, with the contract amount reaching 2.15 billion yuan.
Welcome guests with orange and make friends with festivals. Currently, the Navel Orange Festival has been extended into a comprehensive expo. At the Ganxian Hakka Cultural City Navel Orange Festival exhibition and sales event, many citizens purchased navel orange doll pillows and other furniture items in the creative derivative products exhibition hall.
In addition to the Gannan navel orange (citrus) fruit and series of deep-processing product exhibitions, and the Gannan navel orange packaging, logistics, and electronic trading exhibitions, the exhibition and sales activities of this Navel Orange Festival also include 18 counties (cities, districts) in Ganzhou. Display and sales of special agricultural and sideline products, display and sales of special fruits in 10 districts and cities in the province (except Ganzhou), display and sales of Gannan tea industry and tea art performances, display and sales of Gannan navel orange production and processing machinery and equipment, display and sales of Gannan navel orange production materials , Gannan Hakka Food Exhibition, Gannan Hakka Culture Exhibition and other 8 activities, with rich content and diverse forms, are a window to display the results of the navel orange industry and Gannan Hakka folk culture, a platform to promote trade, a bridge to strengthen cooperation and promote exchanges of ties. Ganzhou is the southern gate of Jiangxi. Since ancient times, it has been an important town that controls the "Five Mountains" and strangles the "throat of Fujian and Guangdong". Yugu Terrace, Ciyun Pagoda, Tongtian Rock, Night Talk Pavilion, Ancient Floating Bridge, and Song City Wall all show the splendor of the Song Dynasty in the south of the Yangtze River; Hakka enclosed houses, Hakka folk songs, and Hakka accents illustrate the diverse charm of the cradle of the Hakka; the clear water at the source of the Sanjiang River, The five ridges and mountains are covered with greenery, achieving the reputation of "ecological kingdom" and "green treasure house"; the reserves of black tungsten and rare earths are rare in the world, and the geological treasures are among the best in the world; the central revolutionary base area was established, the Soviet Union of China was established, and the great nation was nurtured. In the spirit of the Soviet area, every inch of land writes the glorious poem of the Chinese revolution.
How to further expand and strengthen the navel orange industry, develop green economy, and promote the revitalization of the Central Soviet Area? The Navel Orange Festival Central Soviet Area Revitalization Forum and China Citrus Industry Development Summit Forum put forward many constructive opinions and suggestions for the economic development of Ganzhou, which is located in the core area of ??the Central Soviet Area.
On the morning of November 30, the Central Soviet Area Revitalization Forum, one of the important events of the 3rd China Ganzhou International Navel Orange Festival, was held. The theme of this forum was: Implementing the Scientific Outlook on Development, exploring the accelerated development of Ganzhou, New concepts, new ideas, and new measures for transformation and development will revitalize the Central Soviet Area and create a new situation in the construction of entrepreneurial, livable, safe, ecological, and happy Ganzhou. Zuo Xiaolei, a famous economist and consultant to the president of China Galaxy Securities, and Zhong Pengrong, a famous economist, director of the Beijing Vision Consulting Center and adjunct professor of the Central University of Finance and Economics, gave wonderful speeches. In her speech, Zuo Xiaolei focused on the theme of the forum, combined with the macroeconomic situation and the stage characteristics of China's economic development, and gave an in-depth explanation from a unique perspective. Zhong Pengrong gave a wonderful speech from the perspective of regional economic development, combined with his own research field, focusing on promoting the accelerated development and transformation of the Central Soviet Area. After listening to the speeches, participants in Ganzhou said that the speeches of the two economists provided valuable guidance for the development of Ganzhou, whether in terms of development strategy, industrial planning, key measures, and difficult node issues. The opinions will be carefully digested and absorbed after the meeting, and transformed into motivation and resources to promote the accelerated development and transformation of Ganzhou.
In an interview, Zuo Xiaolei said that Ganzhou has such a beautiful natural environment and should make full use of it to develop eco-tourism and human resources. At the same time, she is very optimistic about the development of the navel orange industry in southern Jiangxi. She said that by holding the International Navel Orange Festival, the influence of Gannan navel oranges will be further enhanced. Gannan navel oranges will also be exported to more countries. The development of the navel orange industry will also further strengthen the role of Ganzhou’s economy in promoting other countries. The economic development of old revolutionary areas also plays a certain role as a benchmark.
When Zhong Pengrong came to Ganzhou for the first time, he was deeply impressed by Ganzhou’s beautiful ecological environment and unique natural resources. He said that Ganzhou should give full play to its late-mover advantage in economic development and learn lessons from other regions where economic development has caused serious pollution to the natural environment. Ganzhou has put forward the development strategy of building a super-large, regional, modern central city that is the thoroughfare for the four provinces of Jiangxi, Guangdong, Fujian and Hunan. While increasing its economic aggregate, Ganzhou must also leave good mountains and good waters to the next generation. At the same time, regarding the future development of Gannan navel oranges, Zhong Pengrong said that Ganzhou must form its own system to develop the navel orange industry, improve the industrial chain, and further increase the added value of products.
On the afternoon of November 30, the China Citrus Industry Development Summit Forum, one of the important events of the 3rd China Ganzhou International Navel Orange Festival, also attracted widespread attention. Top experts in the field of citrus industry research at home and abroad and the majority of domestic Practitioners in the citrus industry gathered together to take stock of the upgrading of China's citrus industry, make suggestions and lead the future development direction, and put forward thoughts and suggestions on the successful entry of Gannan navel oranges into the international market. Professor Deng Xiuxin, member of the Standing Committee of the National People's Congress, academician of the Chinese Academy of Engineering, and president of Huazhong Agricultural University, and experts such as Allen Morris and Katharine Buckley Morris, professors of the Citrus Research and Education Center of the University of Florida, respectively discussed "China's citrus industry modernization development path" and "global citrus production status". Lectures were given on three topics including "Prospects and Prospects" and "Cost comparison of production and processing of oranges in Florida, USA and Sao Paulo, Brazil, and production of fresh oranges in Florida and California". The forum was chaired by Zhou Changyong, Chairman of the Chinese Citrus Society, Vice President of Southwest University, and Director of the Citrus Research Institute of the Chinese Academy of Agricultural Sciences.
Cai Lian dances in the air, it looks better now. Looking at the land of southern Jiangxi, it is orange and green, the rice is sweet, the grain is abundant, the government is harmonious and the people are harmonious.
Standing at a new starting point in history, the 9.07 million people of southern Gansu are leaping forward, closely focusing on the goal of "building a navel orange industry base with influence and market voice in the country and even the world" and in accordance with the principles of "big fruit industry, big industry, big market, big market". "Brand" concept, change the development mode, focus on optimizing the industrial structure, and build Ganzhou into a high-quality navel orange industry base with the world's largest planting scale, world-class fruit quality, internationally leading technical standards, global marketing network, and world-famous brand effect, seizing the market share nationwide and even The world's industrial highland, the strategic goal of enhancing industrial influence, grasping the right to speak in the market, leading the trend of the times, and creating new brilliance!