As the top luxury car in the world, everything on the car will appreciate with the brand. Just like the Breitling clock on Bentley, and the universal clock on Mercedes-Benz S AMG and Mercedes-Benz S Maibakh. These two clocks won't be so valuable if they are sold separately in the counters in the market. But it shines on top luxury cars, and the price doubles directly.
An umbrella on Rolls-Royce sells for 1, RMB in 4S shop. This umbrella is not only made of excellent materials, but also made by hand. The handle of the umbrella is made of pure silver and other materials, and the color can be customized. English subtitles of Goodwood and Rolls-Royce will be carved under the handle of the umbrella. The length and size of the umbrella are strictly designed to ensure that the length and diameter are just inside the door.
Rolls-Royce also needs a gutter on the inside of the car door, which means that after the umbrella is used, the rainwater left on it can flow directly from the bottom of the car door to the ground through this gutter. You see, what I said seems to be amazing, right? Actually, it's not a high-tech configuration. Skoda Kodiak also has this function, but it is not as high-end as Rolls-Royce, but the process is not complicated.
is an umbrella really worth 1, RMB? There is no doubt that it is definitely not worth it! If calculated according to the cost price, it may not even reach one tenth. It is said that the ex-factory price of this umbrella in the Rolls-Royce Goodwood factory is about 18 yuan pounds, which is about 16 yuan. Then why is it so expensive?
For example, the cost of cooking a bowl of beef noodles at home may be only 1 yuan, and we still use the best beef. The same thing, after processing and packaging, can be sold above 1 yuan in high-end restaurants, and a bowl of noodles can be sublimated instantly with a picture that makes you drool when you see it. If you want to put this bowl of noodles on the state banquet, that is the culture of Chinese cuisine, so how can you measure it by price? What foreign guests eat is not noodles, but food culture!
Rolls-Royce has a profit ratio for any product it sells. How much is the ex-factory price, how much is it sold in China, how much is it after export, and how much is it sold in dealers or 4S stores. As for the purpose of the umbrella, apart from using it, it's called a gentleman's necessity at best, but it's hard to say that it's called a costume. You can't let a gentleman in a custom Armani suit go to the trunk to get an umbrella when it rains! How to meet people when clothes are wet, and how to reflect style when clothes are wet! You know ...
Brother Yan's point of view: Rolls-Royce umbrellas are nothing special except fine workmanship and exclusive customization. Only after it was put on Rolls-Royce, the value of the product was wirelessly amplified by the aura of luxury cars. In addition to rain protection, of course, there are also uses that reflect style and gentlemanly demeanor, depending on how you understand it.