First, site selection experience

Breakfast shops are located in different locations and face different customer groups. Where and where to open the breakfast shop will largely determine whether the business is booming, and the choice of shop location for different breakfast items is also very different.

traffic points

Features: A street stall with a large passenger flow is the most suitable choice

Morning is the busiest time for traffic, and bus stations, railway stations and other traffic points are the places where people gather the most in the morning, with a large passenger flow. If this location is convenient and the relevant departments permit, a street stall is the most suitable choice. Not only the cost is low, but also the business is flexible. You can decide whether to stand out or not according to the weather.

Market and residential area

Features: Fixed customers are mostly aimed at the consumption potential of the elderly

Breakfast shops are set up in residential areas, especially in older residential areas. Although the elderly are not able to consume breakfast, as long as they eat with confidence, they spread information very quickly. Moreover, the consumption group of the elderly will become larger and larger, and their income is stable, which is a group with great consumption potential. Perhaps it is not easy for the elderly to consume without knowing the situation, but as long as they are cheap and good, the elderly in need will still consume.

In theory, business will be better in residential areas with a large number of young people, but there is one problem that must be considered-many young people have a bad habit of skipping breakfast. Therefore, when choosing to open a breakfast shop in this community, we should do a good job in the early stage of publicity and try our best to cultivate customer demand.

Features around the campus

High rent has an impact on holidays. It is suitable for car stalls. To be unique

The problem to be considered when choosing a site around the school is that the rent of houses nearby will be quite high, and business will be greatly affected in winter and summer vacations. Instead of renting a storefront, it is better to operate in the form of a car stall, and you can operate elsewhere when you meet holidays. In addition, although the business of breakfast shops around the campus will be booming, the competitive pressure will be greater at the same time. Students are generally curious and picky about the taste and types of breakfast. Therefore, operating breakfast shops around the campus should be as unique as possible.

in addition to these conventional locations, the location of breakfast shops can also be considered near office buildings and commercial areas. Office workers don't have enough time to eat breakfast, and the requirements for breakfast are not very high. Portable breakfast will be more popular in these places. Because these office workers are often in a hurry, complicated breakfast packaging will be more troublesome.

second, the management doorway

The location determines the passenger flow and purchasing power, and convenience and time saving are the first principles

Although the breakfast shop is a small business, necessary pre-market research and planning are essential, otherwise the success rate of opening the shop will be reduced.

Guo Xiaoling, chairman of the Advisory Service Committee of Jilin Hotel Catering and Cooking Association, first talked about the site selection. The geographical position of the breakfast shop is very important. The address determines to some extent the number of restaurant passengers, the purchasing power and consumption structure of customers, and also determines the attraction and competitiveness of the restaurant to potential customers. If the location is appropriate, the restaurant will have an advantage, attract a large number of customers, and business will naturally be good. The first principle of address selection should be to facilitate customers. From the perspective of saving customers' purchase time and transportation expenses, we can meet customers' needs to the maximum extent. Otherwise, it will lose the trust and support of customers, and the restaurant will lose its foundation of existence.

The magic weapon to run a breakfast shop also lies in the taste, hygiene, price and service quality of the dishes. Only when you have a unique taste and eat well can you attract customers. Make sure the ingredients are fresh and the prices are reasonable. Intimate service is an essential quality for service personnel. Good service, even if the price of the goods provided is slightly higher, the customer is willing to pay tribute again, because he has obtained satisfactory added value.

Third, breakfast shops have to "shout" when they open

It is not only the opening of big stores that need publicity, but breakfast shops can also publicize, "the smell of wine is also afraid of the depth of the alley".

at the beginning of its opening, the breakfast shop can send some leaflets to the residents in the community, printed with the special dishes and some promotional pictures of the breakfast shop, as well as the text introduction that eating breakfast is beneficial to the health. Customers can get some discounts and concessions during the opening period. For example, you can give a bowl of porridge or soybean milk, or you can give a dish of stir-fried vegetables when you spend money in 1 yuan and 15 yuan. The ways and means are flexible, and operators can decide according to their own strength.

for the shortage of manpower, we can hire hourly workers and hourly workers during busy periods, which can reduce expenses and achieve the purpose of controlling costs compared with full-time ones.

Fourth, breakfast varieties don't need to be greedy.

It's best for a boss to have his own skills.

In fact, there are many details about opening a breakfast shop, and only small bosses who have stepped into this business know some business tips.

In a breakfast shop with a large number of fixed customers near the community or market, the variety of food can be as rich as possible. However, we should also take into account the size of the breakfast shop and the number of people. If the breakfast shop is in the form of a street stall or near an office building, there is no need to have too many patterns. First, it is too busy. Second, most of the mobile customers are packaged, and it is best to give priority to buns, tea eggs and soy milk. Soymilk will have a higher profit if it can be made by itself. If you don't have the conditions, you have to buy goods wholesale, because the fast-moving consumer goods that the public needs are still available, otherwise it will affect the overall operation.

I talked about all kinds of management methods, but the core of constant change is the hygiene and taste of food. Needless to say, hygiene, taste depends on craftsmanship, and the production method with secret or unique formula will attract more guests. It saves a lot of money if the boss has his own skills.

5. pricing knowledge

pricing depends on the environment, and the main, non-staple food and menu codes are flexibly matched

pricing is the most sensitive factor in the marketing process of catering, which directly affects the customer's acceptance and demand for catering products, and so is breakfast shops.

For traditional breakfasts, such as pasta and porridge, reference pricing method should be adopted. According to field investigation, the price should be at the price that most customers are accustomed to, and then customers should be attracted through unique flavor, excellent service and environment. For general drinks and fried products, the main cost pricing method is adopted, because the cost of such products is low, but the labor cost is relatively high, and the pricing can be adjusted appropriately according to the market situation.