Delta Air Lines was founded in 1924, and was a company that sprayed pesticides on crops. In 1928, it was changed to Delta Air Lines Service Company, and then passenger services were added. 194 1 year, the company moved its headquarters from Monroe to Atlanta. 1953, Delta Air Lines merged with Chicago and China Southern Airlines. 1972 merged with Northeast Airlines. 1987 merged with western airlines, thus becoming the third largest airline in the United States. Delta Air Lines is the backbone airline in the United States, operating more than 2,600 flights every day to 197 cities in 26 countries around the world.
Corporate business and products: Delta's services are divided into three types: travel service, membership service and business-to-business service. Travel services include: business elite, business elite concierge plan, charter flights, Delta Air Lines, Delta Express, Delta Shuttle, Delta Vacation, hotel reservation, Sky Magazine, SkyTeam, ticket office and global membership services including: Crown Room Club, Crown Room Club, escape plan, female executive travel network, fan fares, SkyMiles credit cards, SkyWise and online fares. Business-to-business services include advertising opportunities, alliance marketing and Delta Air Lines.
Employee development: No matter what nationality or country you come from, you will get equal treatment and opportunities at Delta Air Lines. In Delta Air Lines' view, the source of the company's strength is "people", and providing employees with a comfortable working environment and various learning opportunities is an indispensable part of the company's development strategy. At Delta, employees are very loyal to their employers. People at all levels, whether junior operators or professional managers, can find their own suitable positions in Delta. They are proud of all the achievements of the company, and every employee has made his own contribution to it. At the same time, Delta also provides employees with superior welfare system and perfect bonus system.
Delta company concept
Flying world, the best choice among airlines?
Fly to all parts of the world-Delta Air Lines sends customers to all parts of the world, pursues innovation, positive progress and decent operation, becomes a successful competitor in the market, and strives to provide customers with the best service and make profits. Delta Air Lines has a forward-looking vision, exploring new routes and new joint partners to expand its business. ?
Airlines-Delta Air Lines only deals in its leading industries, namely air transportation and other related services. Delta Air Lines believes that air transportation will develop towards globalization, so Delta Air Lines has invested time, spirit and money in establishing a leading position. ?
Best choice-Delta Air Lines is the best choice for customers, investors and Delta employees. For customers who travel frequently, Delta Air Lines can provide the most valuable and excellent travel experience from booking to baggage claim, whether for business or travel. For air cargo consignment customers, Delta Air Lines provides service and value guarantee. For shareholders, Delta Air Lines has earned stable and excellent financial profits for them. For Delta employees, Delta offers challenging, high-paying and results-oriented jobs, and their contributions will be respected and valued in the company environment. ?
The Challenge of Delta Air Lines
The challenge for Delta Air Lines is to realize this concept and return to profitability. Delta Air Lines has developed from a regional transportation company to a global airline, which has undergone a permanent major change. Therefore, when Delta Air Lines conducts business with new customers in different markets, it must look at itself with a philosophical eye. Around the world, Delta Air Lines faces innovative competitors and United Airlines. While providing excellent and high-value services, it departments are also under great pressure to control costs. Even if Delta's existing business methods have achieved good results in the past, there is no guarantee that they will be used forever in the future. ?
The power of delta?
Employees are the competitive advantage of Delta Air Lines, belonging to the airlines of Delta Air Lines. Delta's efforts can lead the company to the future, and everyone has very important tasks to complete. Delta Air Lines is a team that respects each other.
Delta's behavior is moral and honest; Delta's reputation is priceless; Emphasize honesty and never compromise.
The Future of Delta Air Lines?
Delta Air Lines is committed to achieving sustained and outstanding financial performance with an urgent attitude and positive commitment. ?
Delta Air Lines needs to understand the fierce competition in its environment and keep a quick response. When customers' needs change, Delta should innovate, seize market opportunities, expand sales channels and influence the improvement of laws and regulations. ?
Delta Air Lines has improved its consistent service quality in an economical way, understood customers' preferences and needs, and provided better service than other airlines. Delta should provide products with more competitive prices and better quality in a more economical and efficient way. ?
Have an international perspective on work, company and operation mode. Delta constantly cultivates personal abilities and introduces other talents with special talents to the company, which can help the company realize its ideas. ?
Delta Air Lines hopes to improve the responsibility, authority and credit of Delta employees. Fully empowered so that they can act quickly and decisively within the scope of their work. After the expansion of power and responsibility, Delta Air Lines will evaluate the performance and give substantial compensation. ?
As technology plays an increasingly important role in business, Delta Air Lines will make full use of technology. ?
Evaluation?
Delta Air Lines sets goals and evaluates progress in the following three areas:
Customer service: Delta's customer service is definitely the first, and the evaluation method is based on the statistics of customer complaints, baggage handling and punctuality rate of the Ministry of Communications. High-quality customer service can increase the company's income. ? Market Positioning: Delta Air Lines should increase the proportion of revenue passenger transportation, and gradually expand the market and fly to all parts of the world to become the best choice among airlines. ?
Profit rate: Damei's operating profit and net profit must be ahead of the industry. The operating profit target is 10% and the net profit target is 5%. ?
Delta's harvest?
Damei's concept is based on Damei Group's tradition, but it requires every employee to constantly pursue Excellence and be willing to make positive changes in a big way. Delta's efforts will be worth the harvest. The concept of Delta Air Lines can make Delta Air Lines profitable continuously and provide the only guarantee for the future of employees and the company. While making profits, Delta Air Lines will also get opportunities for growth and progress, and be proud to be a member of this excellent organization. Seeing customers seeking Delta Air Lines' services, investors join because they are consistent with Delta Air Lines' philosophy, and Delta Air Lines is respected all over the world, which brings a sense of accomplishment. In the future, Delta Air Lines must be the best choice among airlines, so as to carry forward the tradition of Delta Air Lines.
[Editor] Delta chose IBM to expand its business.
Case: Delta Air Lines took the lead in using online customer service, and used the rapid development of wireless technology to expand the service scope.
Business objective: Delta Air Lines plans to provide two-way travel information through a series of communication devices, including wireless phones and handheld devices with network capabilities.
Main business challenges: Delta recognized the value of wireless technology before the number of users of wireless technology increased significantly.
Main technical challenges: The solution must be able to integrate Delta's original system and transmit data from Delta's webpage to various wireless devices.
Solution: Delta Air Lines chose IBM Global Systems Services. IBM assisted Delta Company in determining the wireless devices that can be supported, including wireless phones and seventh-generation handheld managers. IBM and Delta Air Lines jointly established a data transmission scheme to provide personal travel routes, flight arrival and departure times, boarding gate information and Delta Air Lines flight schedules. The solution is successfully developed by applying IBM's Java VisualAge, using Java servlets and XML technology.
Results: The wireless service system of Delta Air Lines was configured within 2 months. The company expects that wireless services will consolidate its leading position in the aviation industry, retain customers and improve internal efficiency.
Customer witness: The usage rate of wireless network shows an obvious growth index, in which information such as flight arrival time and departure time is the most used service. The outstanding performance of IBM left the deepest impression on Delta, especially the actual commercial benefits brought by wireless devices to Delta customers.
Significance: In the highly competitive market, aviation industry leaders have taken a big step and provided the best customer service by using the most advanced and effective technology.
[Editor] Delta Airlines merged with Northwest Airlines.
On the evening of April 4, 2008, 14, Delta Air Lines and Northwest Airlines announced the merger, and the two parties will merge by all-stock trading. The market value of the merged enterprise is 177 billion USD, making it the largest airline in the world. The merged new company will be named Delta Air Lines, which will fully merge the complementary route networks of the two airlines to provide consumers with more diversified route choices, more favorable air ticket prices, better travel experience and flights to more destinations around the world, which is unmatched by any other airline in the world.
According to the terms of the transaction, all shareholders of Northwest Airlines will receive corresponding shares according to the ratio of Northwest Airlines 1 share to Delta Air Lines 1.25 share. The merger agreement still needs to be approved by the shareholders of Delta Air Lines and Northwest Airlines, and subject to review by relevant regulatory authorities. The above approval and review procedures are expected to be completed later this year. Before the formal approval process is completed, the flight schedules, frequent flyer programs, customer service and corporate organizational structure of the two airlines will not change due to the announcement of the merger.
After the merger, richard anderson, the current CEO of Delta Air Lines, will serve as the CEO of the new company, Edward Bastian, the current president and chief financial officer of Delta Air Lines, will continue to serve as the president and chief financial officer of the new company, and Doug Strangeland, the current CEO of Northwest Airlines, will become a member of the board of directors of the new company. The merged Delta Air Lines will open international administrative offices in Amsterdam, Paris and Tokyo, and set up administrative offices in Atlanta, Twin Cities (Minneapolis/Sao Paulo) and new york in the United States. The global headquarters of the new company is located in Atlanta.
"Delta Air Lines and Northwest Airlines are the perfect combination. Richard anderson, CEO of Delta Air Lines, said. "The merger agreement we announced today is a truly beneficial complementary advantage for the two airlines. After the merger, we will integrate the point-to-point airline network, which will bring more opportunities for customers and employees to understand the world. Delta Air Lines and Northwest Airlines are working together to build a world-leading airline-financially sound, able to make various investments for our employees and customers, and thriving in the increasingly competitive global market. "
Du Stilan, CEO of Northwest Airlines, said: "The news announced today excites Northwest Airlines and all its employees. Because the merged new company will launch a number of high-quality routes running through the United States, Latin America, Europe and Asia. In addition, the integrated new company can deploy the appropriate models to the appropriate routes more reasonably, making our entire shipping network more efficient. In short, the network merger of Northwest Airlines and Delta Air Lines will better stimulate our global operational potential and enhance our investment ability for future development. "
After the merger, Delta Air Lines will further expand its coverage in the world and the United States, and the new company will not reduce the number of global aviation hubs. Customers will have the opportunity to fly to more destinations, enjoy more flight options, earn and redeem frequent flyer miles, and participate in what will soon become the largest frequent flyer program in the world.
The merger will create a more financially stable aviation enterprise and ultimately benefit our customers. The merger will make its balance sheet one of the most stable among the major airlines in the United States, which will enable the combined new company to increase its investment in fleet and services to enhance the customer's journey experience.
The merged new company will join hands with regional partners to provide aviation services to more than 390 destinations in 67 countries. After the merger of Delta Air Lines and Northwest Airlines, the total annual revenue will exceed $35 billion, and the main fleet will have nearly 800 aircraft and the total number of employees will be about 75,000.
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