The so-called short video, that is, a short video, ranging from a few seconds to a few minutes, is suitable for high-frequency push video content that can be viewed on the move and in a short-term leisure state.

In recent years, short videos have swept through major new media platforms with lightning speed due to their short, fast and large-traffic communication characteristics, becoming the most popular method of content communication nowadays. Advertisers who want to seize market traffic must not stick to the old rules. It’s time to follow me and play with the new tricks of Douyin information flow video advertising!

The following are the five video production types I have summarized. Advertisers can choose to place them according to their own product conditions and characteristics.

1. Real-life actor type

Advertising is placed through the storyline and is suitable for most industries.

The video team will create story scripts for specific products based on their core selling points and user pain points, and use actors who meet the target group settings to conduct live shooting, and convey the advantages of the product through the interaction between the actors and the product. Allow users to subtly receive product information while watching the storyline, and generate a desire to learn more or purchase.

Because this type of video involves actual filming of actors and scenery, it is highly professional and will incur certain shooting costs.

2. Product display type

Directly display product advertisements, suitable for machinery, vehicles, real estate, and life service industries.

There is no specific storyline. The video team will analyze the product, design the most suitable presentation method for the product, and conduct live shooting.

3. Stop-motion animation type

It is displayed in the creative form of stop-motion animation and is suitable for education and training and life service industries.

Take multi-angle freeze-frame photos of products to fully demonstrate product features, and use post-production editing techniques to present videos. The applicable products are mainly food and physical goods.

4. Special effects packaging type

Presented through post-editing special effects packaging, it is suitable for virtual products such as investment promotion and business services without physical products.

The video team will select matching video special effects based on the customer's product style, and the customer will provide product-related information, and then present the advertisement through post-editing special effects and copywriting.

5. Material editing and packaging type

Use ready-made materials for secondary editing, suitable for real estate, finance, and service industries.

The customer already has video material. The video team will re-edit the original video material based on the information flow delivery experience to produce a video that better meets the delivery standards and achieve better results than the original video.

Format: Vertical screen 1080*1920

Horizontal screen 1920*1080

In addition, the content upload will be compressed. It is recommended to repair the video before uploading, which will reduce the cost. The blurriness of the video after it is uploaded.

Short video production is different from micro-movies and live broadcasts. Short video production does not have specific expression forms and team configuration requirements like micro-movies. It has the characteristics of simple production process, low production threshold, and strong participation. It has more communication value than live broadcast.

Its ultra-short production cycle and interesting content pose certain challenges to the copywriting and planning skills of the short video production team