Are they really so edible?
Why do people like to watch mukbang?
First of all, user demand is huge.
Why is the demand so high?
The pursuit of delicious food is a natural and instinctive pursuit of human beings. Food is the most important thing for the people.
When you are tired from work or study, a delicious meal can always make you quickly adjust to a happy, gratified, and energetic state.
Throughout the WeChat and Weibo circles, many of our friends post delicious food every day, revealing a message that food is the ultimate pursuit of the public.
Since it is a sexual pursuit, first of all, food itself is attractive to the public.
There are many people who like food, and the base is large. If there are many people who follow food live broadcasts, the videos of eating and broadcasting will become popular.
Secondly, it satisfies appetite, curiosity and contrast effect.
Satisfy appetite.
Many people don’t have the opportunity to eat all over the world. There are so many kinds of food all over the world, and many people have never tasted so many food.
Since you can’t eat it, it’s good to take a look and learn more about it. If you have the opportunity to go to a certain city, you can go there and try a certain kind of food.
Curiosity.
Generally, the anchors of food broadcasts are very good at eating. One person can eat as much as 10 people and 8 people. This is very surprising to normal people. The audience will be satisfied with a kind of curiosity while watching: "How can she eat?"
"So much?" "Can she really finish it?" "It's incredible!" When the host really finishes it bit by bit, the audience will feel a sense of accomplishment, and my curiosity will finally come to an end.
And the answer: "She really ate it all! It was so incredible! I witnessed this incredible process!" Then the audience had more knowledge about the novel world, and also had more things to talk about with their friends.
Contrast effect.
Most of the Mukbang anchors who are particularly popular are thin and petite beautiful girls.
The thinner you are, the more edible you are. This strong contrast will arouse people's curiosity and make the audience want to see the final result of eating.
Start with a question mark before watching the video, and end with an exclamation mark after watching it.
Such videos can capture the user's psychology and give people motivation to share.
If users are willing to share, it will have spreading power.
Therefore, having a large user base can capture users’ curiosity and curiosity, and give users sharing motivation. This is why eating and broadcasting videos are so popular.
Are they really edible?
Some may be fake, but some anchors who can eat may really be able to eat. Medically speaking, the elasticity and space of the human stomach can be gradually increased through practice, and many organs of the human body can be deliberately practiced
To strengthen, eat a little more every day, or train periodically and slowly increase the amount. After training for a period of time, the human stomach will slowly adapt to the new food amount. After adapting, add a little more, and then the stomach will slowly adapt again.
, until it reaches a level that ordinary people cannot achieve.
Just like an excellent pianist has fast hand-brain coordination, and just like an excellent athlete has superhuman athletic ability, a person's ability that is different from ordinary people can gradually reach a level of excellence through deliberate practice.
But this must be a training process. It must not be from eating one bowl of noodles to eight bowls of noodles in one day. Such high-intensity overeating must be overwhelming for the human stomach and digestive system, so there is no deliberate practice.
Audience friends who have experienced it must not blindly imitate it, as it will hurt your stomach and body.
If you really want to imitate, you need to find the right method, master the rhythm of practice, and gradually adapt your body to eating more and more.