In the 1990s, the Heilongjiang Wildlife Park had a nationwide incident involving five tigers rounding up a cow. In order to restore the wild nature of tigers and cultivate their ability to survive in the wild, the wildlife park released five captive tigers to attack a cow. As a result, when the five tigers born in the zoo saw the cow, they didn't know what it was, let alone that the four-legged animal with horns on its head was edible, and they were at a loss surrounding the cow. The cow has never seen a tiger. The newborn calf is not afraid of tigers. It raises its tail and roars, scaring the tiger away.

Today’s mainstream media - Party newspaper reporters are also a bit like tigers in the zoo, accustomed to being fed and unable to find food to survive on their own - many of their articles are directive, with themes, titles, number of words, and even The number of pages to be published is determined, and after a little interviewing and compilation of materials, the manuscript can be pieced together. Such articles lack originality and are not popular with readers, which ultimately leads to the lack of mainstream influence and communication power of mainstream media. This is also a major reason why mainstream media are gradually marginalized.

Discovering news is the professional joy of journalists, and the process of discovery is as wonderful as the process of enjoying delicious food. The directive manuscript is like a gourmet facing a table of delicious food, but the process of eating is omitted. The delicious food is directly poured into the stomach through nasal feeding. The most exciting and wonderful process is omitted. Too many directive manuscripts make reporters lose the fun of discovering news. Over time, reporters will become numb and lose their news sensitivity. At the same time, it also gives reporters the illusion that it is easy to publish articles, complete tasks, and be a reporter. It is true that it is easy to be an ordinary, mediocre reporter who can complete the task, but if you want to write reports with significant impact, you must discover the news yourself, because what can really have a significant impact is often exclusive and original news Sexual reports. To discover exclusive and original reports that others have not discovered, you must have news sensitivity.

The so-called news sensitivity refers to the ability of journalists to quickly and accurately judge valuable news facts. It is the inspiration generated by the collision of journalists’ literacy, knowledge, accumulated news practice experience and realistic news facts. . Facing the same event, facing a subject of the same concern, everyone's visual differences may be small, but their perception differences can be huge. Whether the news is sensitive or not, the reports written may be completely different.

In the early 1980s, a major flood occurred in Yunnan, and the local government organized a group of reporters to cover the disaster area. In the disaster area, reporters saw very little visual difference in the disaster situation, but the reports they sent out were completely different: After the reports appeared in newspapers, the report by Wang Maoxiu, a reporter from Guangming Daily in Yunnan, had the greatest impact. He discovered a major factor in the damage caused by the floods. Theme: Human damage to the environment and ecology is the main cause of floods. At that time, few people in our country paid attention to ecological issues. Wang Maoxiu had a unique eye and was the first to report the disaster from an ecological perspective, which aroused strong responses.

Aesthetically speaking, there is no lack of beauty in life, what is lacking is discovery. Similarly, what is missing in life is not news, but discovery. In other words, reporters have seen, heard, and experienced it, but this does not mean they have discovered that many good news stories have passed by reporters who are not sensitive to news. Journalists with strong news sensitivity can see the great from the ordinary, the unique from the ordinary, and find real gold from the sand.

With news sensitivity, news is everywhere in life. Fan Jingyi, the former editor-in-chief of the People's Daily, went to the countryside once and stayed in an office in the commune. There was no movement at all that night and nothing happened. However, Fan Jingyi sensitively discovered the major news behind the fact that "nothing happened" and wrote a famous news article: "Two sub-commune cadres slept peacefully, there was no phone call at night, and there was no one blocking the door."

On the contrary, a lack of news sensitivity caused major news to be missed: When New York Times reporter Taylor first became a reporter, he went to interview a famous actor's first performance. After he went there, he learned that the performance had been canceled. Cancel. Since he stopped acting, he went back to sleep. The next day, many newspapers reported a major news on their main pages: the famous actress committed suicide. Taylor missed a big piece of news.

News sensitivity is the most important professional quality of a journalist, and it can even be said to be the professional life of a journalist. A foreign reporter said: "I can smell news from a mile away." However, some current reporters cannot "sniff" the news even if it is right under their noses.

News sensitivity is not something you are born with, but can be cultivated. How can you make yourself more news-sensitive? I think it can be accumulated from three aspects: knowledge, ideas and news clues.

Knowledge accumulation includes political knowledge, cultural science and technology and other knowledge. The news sensitivity of a party newspaper reporter is first of all political sensitivity. The so-called "understand both ends" means to understand both the top and the bottom - to understand the top: to be familiar with the party's principles and policies and the central tasks of propaganda at each stage, so as to have the overall situation in mind; to understand the bottom: to understand the social conditions and public opinion. Only when you understand both sides and have the overall situation in mind can you be politically sensitive.

The professional characteristic of journalists is that they need to have extensive knowledge. For party newspaper reporters, in addition to political knowledge, other knowledge is also very important. In the era of knowledge explosion, it is even more necessary to establish the concept of lifelong learning. They must constantly learn and accept the latest knowledge. Extensive knowledge accumulation can make themselves sensitive. .

For example, Guangming Daily reporter Zhang Xiaodi once encountered a scholar at the airport pushing a huge suitcase onto the plane. The more he looked at him, the more he felt that this person looked like Yang Zhenning whom he had seen on TV. But how could a world-class celebrity like Yang Zhenning go on a business trip alone without anyone accompanying him? After boarding the plane, they actually sat in the same row. But he still didn't dare to greet him rashly. After the plane took off, he saw the man lowering his head and praying silently with his hands together. He remembered a detail in Chen Ning Yang's biography: he would put his hands together and pray when something happened. Zhang Xiaodi immediately realized that good news was coming. He immediately called him "Professor Yang Zhenning" and the two started chatting. As a result of this encounter, Zhang Xiaodi posted an award-winning piece of news.

For journalists, the accumulation of ideas is particularly important. Journalists should pay attention to social hot spots, doubts, and difficulties. They often have several questions in their minds and think about them constantly. These thoughts are like brewing wine. The longer they are brewed, the deeper and more thorough their thinking will be, and the more they can stimulate news sensitivity. When the problem you are thinking about encounters a realistic subject, sparks will immediately fly out of your mind and inspiration will be inspired, and you can achieve the effect of "looking for that person in the crowd hundreds of times, but suddenly looking back, that person is in the dim light". For example, in the 1990s, there was a loud slogan in Zhejiang: "The best building is the school." However, in order to pursue "the best", many places blindly built luxurious school buildings regardless of economic conditions. One school gate cost millions, or even When the middle school building was being built, some leaders proposed that "21 floors should be built in the 21st century." This phenomenon attracted my attention, and I also discussed this topic when chatting with an education expert. He believed that these luxurious school buildings are "gold-plated tractors". How can they get on the highway? I later published an exclusive article in Guangming Daily: "Schools cannot be built as "gold-plated tractors"", and later published a full page in China Education News.

News sensitivity also requires the accumulation of news clues and materials. I am a stupid person who relies on stupid methods. In order to accumulate news clues and materials, I established a classified information library of news clues, which ones can be sent as news, which ones can be sent as newsletters, which ones are in-depth reports, and which ones can be made front-page headlines, and recorded one by one. Computers provide convenient conditions for accumulating materials. When a clue is found, a folder is created. Later, when materials related to this clue are found, all materials related to this clue are installed in this folder. After you get the clues, you don’t have to rush to write. You often think about it, and a beginning, an ending, or even a wonderful sentence will suddenly pop up in your mind. Don’t be lazy at this time. Write it down quickly. It can often be used when writing. superior.

For example, I prefer writing about characters, so I created a folder specifically for character clues. For example, the interview with Liu Kefeng, director of the Mathematics Center of Zhejiang University, was triggered by a joke I heard at the dinner table: "Liu Kefeng started to like mathematics when he pursued female classmates." It is said that when Liu Kefeng was in middle school, he was still a naughty poor student. There was a female classmate who had very good grades in mathematics. In order to compete with each other, he began to study mathematics. Later, his grades improved and the female classmate also caught up with him... When I heard this, my mind A hot topic, great subject! I immediately wrote down this detail, created a folder for Liu Kefeng, and included him in my alternative character news information library.

Liu Kefeng is a young mathematician who has solved many mathematical problems in the world. Later, I met him many times at Zhejiang University and found that he loved to play very much, and his table tennis playing almost reached a professional level. When these two details were focused on one person, I immediately thought of Chen Jingrun: he only understands mathematics but not life. He is thinking about problems while walking and will ask who hit him when he bumps into a tree. He is a typical nerd image. And Liu Kefeng learned to play, which is completely different from Chen Jingrun. After this comparison, the idea came out immediately: "Liu Kefeng: Alternative Mathematician." However, at this time, I had not yet had the urge to write about him, and I still had to wait for the opportunity.

Two years later, the opportunity came. In 2006, Professor Zhu Xiping of Sun Yat-sen University solved the world's most difficult mathematical problem, the Poincaré conjecture, and the newspaper asked me to interview him. In the interview that followed Zhu Xiping, I interviewed Liu Kefeng, who was familiar with Zhu Xiping from the outside. After talking about Zhu Xiping that day, Liu Kefeng talked about his own experience. The more he talked, the more enthusiastic he became. The more I listened, the more excited I became. I felt that the time was ripe to complete the typical character of Liu Kefeng. In the end, Zhu Xiping’s interview with Liu Kefeng was unexpectedly completed before Zhu Xiping could interview him. On the way home, I already felt the urge to write. Some sentences and words began to pop up in my mind. I knew I was in a writing state. I wrote more than 4,000 words that night, and the next day I completed a character newsletter of more than 8,000 words and published a full page.

A good reporter must have a good nose that can "sniff out news a mile away". Only by constantly training your news nose and making yourself sensitive can you discover the news and fully enjoy the discovery. fun.