The rise of reverse tourism is mainly due to the improvement of people's living standards in today's society, and more and more people are traveling.

Every holiday, the scenic spots are crowded with people.

The emergence of reverse tourism is a good phenomenon for society. It can maximize the use of tourism resources and relieve the pressure on popular holiday attractions.

It’s not surprising that more and more young people no longer flock to popular tourist cities, but choose “reverse tourism”.

Popular tourist cities and scenic spots are often crowded with people during holidays.

On the one hand, too many tourists can easily reduce the tourism experience, such as long queues, traffic jams, etc.; on the other hand, as demand soars, the cost of catering, accommodation, air tickets, etc.

It may cost you a month's salary.

At the same time, the Internet is now very developed. Various grass-growing platforms are spread from one place to another, and some niche cities and scenic spots worth visiting can also successfully get out of the circle.

It can be said that "the aroma of wine is not afraid of the depth of the alley", and the visibility of unpopular tourist destinations is constantly increasing.

For many young people, instead of spending a lot of money to "add traffic" to popular destinations, it is better to go to these niche areas, which are not only cheaper, but also cleaner, more leisurely and more comfortable.

Moreover, there is no over-development or over-commercialization, allowing tourists to experience the taste of the original ecology.

Therefore, it is not a bad thing for young people to say goodbye to gathering together and lead to the rise of "reverse tourism".

At least, it means that people’s travel choices are more diversified and they can have a more cost-effective travel route choice.

This kind of diversification and cost-effectiveness can actually drive more growth in the tourism consumer market.

More importantly, the diversion of "reverse tourism" to some popular tourist destinations can also force them to improve the service level and operational capabilities of scenic spots, instead of relying on natural resources to collect money.

For example, many netizens mentioned that some traditional popular scenic spots have been overly commercially developed and have been basically developed in the same way, especially some "ancient towns" in various places, which sell the same delicacies, snacks, and culture.

Innovative products lack local characteristics.

On the contrary, those unpopular scenic spots retain enough local features and characteristics, have not been over-commercialized, do not have the same delicacies and snacks, and do not have ridiculously expensive prices. They can bring tourists a better travel experience.

It can be said that the new changes in the tourism market represented by "reverse tourism" mean that in the Internet era, young people no longer blindly follow the crowd, but have higher requirements for travel experience and play quality.

Therefore, the tourism market should also speed up the supply of high-quality products, especially in some traditional popular scenic spots, and continuously upgrade services and experiences.