He has published "Being an Angel in My Life and Others'", "The future I see, you can be different-the story of Yan Changshou and Du Ya" and "Education should be different".
Chinese name: Yan Changshou Nationality: China Birthplace: Shanghai Date of Birth: 1947 Occupation: Du Yali's representative work: Being an angel in my life and the future. I saw my personal profile, struggle process, study life, entrepreneurial career, struggle history, published works and personal profile. I came to Taiwan Province Province with my family when I was one year old. After leaving the army, I was once faced with the problem of finding a suitable job. At the age of 23, I joined American Express as a younger brother through a friend's introduction. Since then, I have my own experience in the service industry. At the age of 28, due to his excellent service attitude, he was promoted to the general manager of Taiwan Province Province of American Express. At the age of 32, at the invitation of Mr. Zhou, the boss of American Express Company, he entered the hotel tourism industry and became the president of Duyalisi Hotel. Yan Changshou once served as president of world-renowned hotels in Asia, president of the World Congress of Young Presidents Association, general manager of Yuanshan Hotel, chairman of Taipei Lantern Festival, chairman of China Food Promotion Committee, chairman of Taipei Travel Exhibition and chairman of Tourism Association. Yan Changshou, known as the "godfather of hotels" by the society, has long been concerned about the development of Taiwan Province Province, and has also participated in many important planning and international tourism affairs in Taiwan Province Province. He is the leader of tourism in Taiwan Province. Yan Changshou, who has never been to college, has only a high school education in Keelung. He thinks he is a very ordinary person, but he found the direction of life very early. Knowing himself and studying hard are the main reasons for his success. Starting from the grassroots level, he has a deep understanding of the ups and downs of each class. Therefore, he pays special attention to the feelings of front-line service personnel and emphasizes the importance of communication. Relying on our own continuous efforts and inexhaustible enthusiasm, I became the president from my younger brother and inspired many young people to make positive efforts. This is still a story. In the process of struggle, "no one is perfect", first of all, everyone should recognize their own advantages and disadvantages, then understand their environment, and finally find and play their own advantages. This is the key factor of workplace success summarized by Yan Changshou. This man, known as "the godfather of hotel industry in Taiwan Province Province", started his first job-delivering letters. He has only a middle school education and no family background. His personal biography "The President's Lionheart" sold 500,000 copies, encouraging many people who have no background, high education, are not the smartest or the luckiest. His name is Yan Changshou, born in Shanghai, and he is currently the president of Nina Li Chi Management Group. Now, he has finally returned here and opened his first hotel-Grand Plaza Hotel in Chinese mainland. Study and Life 1947, Yan Changshou was born in Shanghai, and his ancestors were relatively rich. There were still some possessions in Shanghai at that time. By Yan Changshou's generation, there are not many left. 1948, Yan Changshou, who was only 1 year old, came to Taiwan Province Province with his family. At that time, his family was poor, which is why he didn't pursue further studies after graduating from high school. After three years as a soldier, Yan Changshou began to work. "At that time, under the introduction of a classmate, I entered American Express, a world-famous travel company, but my position was very low. I was the younger brother, that is, the messenger, because there was only this position at that time and no college education was required." However, after entering the company, Yan Changshou began to feel pain, because his colleagues and classmates of the same age were white-collar workers in the office, and he had to do everything from cleaning, collecting waste paper to delivering water, so there was inevitably a psychological gap. Yan Changshou began to realize the importance of learning. He began to shamelessly ask all his colleagues to study English day and night. Next door to the American Express office is TWA. Because Yan Changshou always stays in the office and works hard, he meets a foreign executive of this airline every night. Therefore, Yan Changshou began to talk with the foreigner. At first, he really didn't know what to say or how to say it. However, with the passage of time, Yan Changshou's spoken English began to improve rapidly. "Now, I can give an English speech for several hours completely without a lecture. "Yan Changshou said proudly. His efforts were quickly appreciated by foreigners. Finally, one day, foreigners sincerely hired Yan Changshou to join the airline, and his monthly salary was equivalent to 1500 yuan. "You know, at that time, my monthly salary in the courier company was only NT$ 2,000, which was RMB in 500 yuan. Raising my salary is really a temptation. " However, after several considerations, Yan Changshou gave up this job-hopping opportunity that many people envied, because he felt that his qualifications were too shallow and he still had a lot to learn at American Express. It is not the right choice to resign in order to get an immediate raise. From then on, Yan Changshou began to notice that it was not enough just to learn English. "These colleagues can do it, and they do it better than me. I want to learn what others can't. " As a result, Yan Changshou began to spend more time on the operation of business machines such as faxes and telegrams. Sometimes he manages several sets by himself, and even goes back to the office to send and receive documents on weekends and holidays. Due to his continuous learning, after half a year, the courier promoted him to the airport representative, responsible for picking up and dropping off guests. Although this is not a very high position, it is a great encouragement to the young Yan Changshou, so he redoubled his efforts to learn all kinds of knowledge. Since then, he has been promoted every six months. Four years later, the development of American Express in Taiwan Province Province encountered a bottleneck, because its global strategy was to set up branches in various places, but this move met with acclimatization in Taiwan Province Province. "I made a suggestion to the company, that is, give up the traditional strategy, transform from a retailer to a wholesaler, and don't open a branch. These businesses are carried out by contracted travel agencies, and we are doing upstream business. " As soon as this plan came out, the company immediately turned losses into profits, and Yan Changshou was promoted to the general manager of American Express Taiwan Province Province. Just when Yan Changshou had a smooth ride at American Express, a turning point appeared that affected his career in his later years. In the late 1970s, the owner of the office building leased by American Express joined the hotel industry. However, Zhou had no experience in tourism, which was developing rapidly in Taiwan Province province at that time. The good market momentum makes many capitals enter the hotel industry for gold, and the competition is fierce. At that time, the hotel invested by Zhou had a poor geographical location and lacked a professional management team, so he thought of Yan Changshou, who was already quite famous at that time. "In fact, I have struggled internally. American Express attaches great importance to me and is going to send me to the United States for training. " Yan Changshou laughed. At this time, "cunning" Zhou used the strategy of "carrying on the family line" to visit his mother and brother at Yan Changshou's home. Finally, under the influence of his family, Yan Changshou wanted to accept the challenge and start his own business in China, so he left American Express. But when I first joined Du Ya Hotel, it was really difficult to do business. Due to the hotel's geographical location and market competition, business is not good. Yan Changshou calmed down and observed the market. He found that at that time, many competitors used the price war strategy, that is, to attract guests at low prices, and some more popular and price-sensitive guests were often attracted to these hotels. "So I think, don't compete with them in the same kind. There are many kinds of market customers, so we will raise the price and only pick up high-end customers to be brands. " Therefore, Yan Changshou insists on not collecting low-end customers at will and not reducing prices when the occupancy rate is not high. Although many guests were lost in a short time, Du Ya Hotel gained a reputation in the market, and high-end customers followed. In addition, at the end of 1970s, the use of computer network was not popular, but Yan Changshou thought that the development of business hotels was the future trend. With so many hotels on the market, Du Ya hotels must have their own characteristics. Therefore, he took the lead in proposing the concept of setting up a business center in a hotel in Taiwan Province Province. Yan Changshou's unique strategy makes Duya one of the most prestigious hotels. 1992, Yan Changshou established Nina Li Chi Management Group. Today, Nina Li Chi is one of the founders of AHA, which manages the world's leading hotels, with a luxury five-star brand Nina Li Chi and a boutique hotel brand Yazhi, totaling 65,438+. In the meantime, Yan Changshou also wrote his career as "Lionheart of the President", which is easy to understand and highly humanized. As soon as the book went on the market, it jumped to the top of the bestseller list that year. "No one is perfect. First of all, everyone should recognize their own strengths and weaknesses, then understand the environment, and finally find and play their own advantages. " This is the key to success in the workplace summarized by Yan Changshou. Struggle experience 197 1 year, joined American Express Company 1975, served as the general manager of American Express Taiwan Province Province 1979, presided over Du Ya Hotel 1992, established Nina Li Chi International Management Consulting Co., Ltd. 1997, and published it. The most influential books in 20 1 1 year ranged from 65438 to 0998. He was invited by Mr. Gu to be the general manager of Yuanshan Hotel. In 2002, he published "On the Style-Yan Changshou's Vision and Communication", and won the "Golden Book Award in 2003" by the Ministry of Economic Affairs and the "Most Influential Book in 2002" by Jinshitang Bookstore. In 2008, he published "Being an Angel in My Life and an Angel in Others' Life" and "The Future I See": in 2009, he won the prize of Taipei International Book Fair, and in 2009, he was selected as a special edition of the designated reading and writing competition of the National Civil Servant Training Institute. 20 10 "you can be different-the story of Yan Changshou and Du Ya" was published. In 20 1 10, education should be different. Current position: Du Yali to the president of the hotel; Chairman of Nina Li Chi Management Consultant; Experience as Chairman of Public Welfare Platform Foundation: General Manager of American Express Taiwan Province Province; General manager of Yuanshan Hotel; Published by the President of Taiwan Province Tourist Association 1997, The President's Lion Heart, 2002, 2008, 2008, 20 10, 2008, 2008, 2008, 2008, 2008, 2008.