Tmall can cross categories.

(1) If the brand's products need to cross major categories, you can apply to add categories after the store goes online. The standards for adding new categories will be implemented in accordance with the current investment standards.

There are requirements and restrictions for stores to operate across major categories.

(2) When applying to enter Tmall, you can only choose one main business category first, and you cannot choose two categories at the same time to submit an application.

Expanded information Store cross-category operation restrictions: 1. Flagship stores and specialty stores: (1) Brands holding a trademark registration certificate (R mark) can apply for the categories included in the approved products on their trademark registration certificate; (2)

) Brands that hold a trademark registration application acceptance notice (TM mark) are not allowed to operate across Tmall categories.

Under the same category, you can apply for Tmall first-level categories according to the corresponding trademark registration acceptance notice.

2. Specialized stores: It is not allowed to cross Tmall's major business categories; Tmall's major business categories, please refer to the "Tmall's major business categories list" for details.

3. Some special products are allowed to be operated across major categories. For details, please click here to view the "List of Products Allowed to be Operated across Categories on Tmall".