the competition in the domestic automobile market is becoming more and more fierce, and "black technology" has gradually become one of the "sharp tools" for major automobile manufacturers to attract consumers. With the rise of consumers of generation Z, "intelligent networked automobile" has gone from concept to reality with the innovation and integration of automobile and technology industries. With the constant increase of industry and capital, automobile manufacturers constantly try various new technologies in the whole life cycle of products such as design, manufacturing, brand innovation and marketing. Real-time 3D technology has become one of the "black technologies" that have attracted much attention at present because of its excellent interactivity and high-quality real-time rendering.

According to Unity, the world's leading real-time 3D engine, real-time 3D technology is expected to bring innovation to the automobile industry in many fields and become a "black technology" that empowers the whole life cycle of the automobile industry.

1

Visualization of conceptual design of automobile

Display with Honda Urban EV made by Unity

(Urban EV is Honda's zero-displacement electric vehicle)

By replacing physical model and prototype with virtual rendering, real-time 3D can help developers find potential design problems earlier, and it is no longer necessary to test multiple costly iterations. In addition, real-time 3D can also help designers to create content for interactive demonstration in a short time, help design concepts to be visualized, and help create a comprehensive upgrade.

2

Immersive design experience

Unity empowers XR Immersive design experience

Many years ago, some car companies began to try to use advanced 3D engines and combine AR/VR/MR technology for evaluation at the design stage. However, the industrial design review software has some limitations in multi-person collaboration and interaction, and it is difficult to customize and develop according to the needs. The strength of Unity real-time 3D engine is precisely its high customization and strong support for cross-platform devices. Unity can use AR/VR/MR technology to superimpose the real clay model and the virtual experience car, open up the data link and realize the immersive design experience.

3

Automobile HMI (Man-Machine Interaction Interface)

Making a cooler automobile HMI experience at a lower cost

Real-time 3D technology is also expected to play its potential in the field of automobile HMI, redefining the in-car experience of people driving and riding cars in the future. At the International Consumer Electronics Show (CES) in 22, Unity and Iconcar * * *, a leading automobile user experience consulting company in the industry, created an HMI experience based on NXP i.MX 8QuadMax application processor.

in this project, icon incar designed the user experience UX and interface design UI in the digital cockpit, and programmed the human-computer interaction experience. Unity transplanted the 3D engine and integrated the game and VFX experience into the HMI system. All human-computer interaction experiences can be realized by using touch screen and conventional gamepad, and can also be set to voice control or gesture control.

icon incar and Unity*** have optimized this project to ensure that all kinds of HMI experiences can run smoothly and play well on NXP chipset.

4

Virtual simulation test of autonomous driving

Virtual simulation test platform of Shanghai International Automobile City, real-time simulation of weather changes

Real-time 3D technology also plays an important role in algorithm training. By simulating unexpected emergencies in the virtual world, such as car accidents, extreme weather conditions, trees falling on the road, etc., real-time 3D technology can enable unmanned vehicles to learn and improve their algorithms under the conditions of safety, low risk and low cost. Recently, Shanghai International Automobile City cooperated with Unity to build a virtual simulation test platform for autonomous driving to help car companies conduct autonomous driving test and training in a virtual environment.

5

Immersive virtual training

Immersive virtual training experience

Every year, various auto companies and auto parts manufacturers hold employee and dealer training meetings, which often require people from all over the world to rush to designated training centers, thus consuming a lot of time, energy and cost for enterprises. At present, many car companies have begun to use real-time 3D interactive online training platform for training. Trainees can enter the virtual world to start training without travelling, wearing XR equipment and online training platform, and the burden on enterprises and employees is greatly reduced.

6

Brand innovation and marketing

It's hard to tell the truth between real and virtual cars

In order to attract consumers, many automobile brands have realized remote car watching, virtual test drive and other applications with the help of new technologies, bringing consumers an interactive car buying and exhibition viewing experience. Previously, in order to highlight the effect of real-time ray tracing, Unity and NVIDIA jointly exhibited the 219 BMW 8 Series coupe. In the exhibition, the audience can see a real car and a real-time car rendered by Unity and NVIDIA, and it is difficult to distinguish between true and false.

More exciting, all in China Unity Online Technology Conference

In the automotive field, real-time 3D technology is empowering all links in an unimaginable way. If you want to know more about the latest development of real-time 3D technology application of the top ten automakers in the world, and their cooperation in choosing Unity, you may wish to find out at the upcoming Unity Online Technology Conference in China!

From November 16th to 2th, 22, the online technology conference organized by Unity will be grandly opened. There are not only the most cutting-edge and in-depth core technologies shared by Unity, but also hot cases in digital twins, intelligent networked cars, digital cities, innovative brand marketing and other fields.

On November 18th, in the Intelligent Networked Car Theme Zone, Zhang Xiaochen, senior engineer of Volvo Cars, Florian Gulden, co-founder of icon incar, Dou Rui, chief engineer of R&D of Shanghai Songhong Smart Car Technology Co., Ltd., Zhang Dapeng, director of innovation section of Jingwei Hengrun Automobile Consulting Division, and Steve Lemke, chief engineer of American R&D Center of South Korea LG Electronics Co., Ltd. will share their thoughts on "intelligent networked cars" and "autonomous driving", as well as relevant cases of Unity real-time 3D technology empowering cars in design, R&D, manufacturing and marketing. Dry goods are not to be missed.

Intelligent Networked Auto Show

How Volvo Cars Join Hands with Unity to Explore the Upper Limit

In this speech, Zhang Xiaochen, a senior engineer from Volvo Cars, will introduce us the opportunity, main application scenarios, challenges encountered in the specific use of Unity and opportunities in generate.

Zhang Xiaochen

Senior Engineer of Volvo Cars

has worked in the Swedish headquarters of Volvo Cars for several years. From an ordinary automotive interactive system engineer to a pioneer of virtual engineering (parameter picture). Committed to promoting the digitalization of R&D and democratization of resources, injecting hobbies into work, and coding farmers who are self-driven with enthusiasm.

Make the vision within reach: Unity 3D UX prototype design and development solution for automobile human-computer interaction

Designing automobile human-computer interaction interface is one of the most complicated and varied design challenges at present. In addition to integrating a large number of complex functions, it also involves many manpower and departments. The co-founder of icon incar will share his experience in using Unity to prototype the above complex experience, and apply Unity to bridge the relevant differences between product design and actual development.

Florian gulden

co-founder of iconincar

Florian loves cars, mobile travel, games and e-sports. He is an electronic enthusiast. After working in Audi Design Center for many years, in 27, he and friends from iconmobile founded icon incar. Icon incar focuses on digital user experience design consulting and innovation service. The original intention of doing this service is because the continuous research and innovation of design is the purpose pursued by designers all their lives.

Construction and application of intelligent networked automobile city-level simulation platform

In the sharing of Songhong intelligence, Dou Rui will introduce the connotation and extension of simulation test from the aspects of simulation functional requirements, scene modeling, logical architecture and so on, based on the city-level simulation platform engineering practice of the national intelligent networked automobile pilot demonstration zone for the development and test service construction of intelligent driving vehicles, and put forward some thoughts on automatic driving simulation test from the perspective of the third-party platform in the demonstration zone.

Dou Rui

Chief Engineer, R&D Department, Shanghai Songhong Intelligent Automobile Technology Co., Ltd.

Dou Rui has long been engaged in the research and development management of technologies related to intelligent networked automobile testing services, and is responsible for the construction and application of various data and business platforms in the national intelligent networked automobile (Shanghai) pilot demonstration zone, which is close to the front line of the industry and provides technical support for government supervision and enterprise services.

From vehicle simulation to driving scene simulation

Zhang Dapeng, director of the innovation section of the automobile consulting department from Jingwei Hengrun, will share the simulation technology field around "automobile innovation", which is the key point in the competition of getting off the internet. The simulation technology from automobile development to intelligent driving has unlocked a brand-new experience throughout the whole life cycle for automobile manufacturers and enterprises.

Zhang Dapeng

Director of Innovation Section of Jingwei Hengrun Automotive Consulting Division

Zhang Dapeng, graduated from the Department of Automotive Engineering of Tsinghua University with a master's degree, and later worked for Beijing Jingwei Hengrun Technology Co., Ltd., with more than 6 years of HIL system development, debugging and testing experience, rich project management experience and rich experience in vehicle model development and application; Familiar with chassis controller, ADAS and intelligent driving HIL solution.

LGSVL Simulator: a high-fidelity autopilot simulator

This speech by Steve will share how LG autopilot simulation technology can reduce the cost of vehicle testing to one tenth or even one percent of the real road test. Steve will also share how developers can use technology to avoid huge investment in manufacturing test vehicles and carry out concept verification at low cost.

Steve Lemke

Chief Engineer, American R&D Center, LG Electronics Company, South Korea

Steve once held an important position in LG's open source autopilot and car platform project, and was responsible for LGSVL autopilot simulator, webOS Auto car entertainment system, open source version of WebOS and AGL( Automotive Grade Linux), a car system software based on Linux. His projects have been presented in the AGL exhibition cases at the International Consumer Electronics Show (CES) from 218 to 22.