1. Corporate Mission: Xiangyang Square will spread the positive, healthy, optimistic and enterprising view of sunny life with the continuous high-quality and pleasant food experience as the carrier, and build Xiangyang Square into the most successful food enterprise in China.

2. corporate vision Sunmile will be based on the baking industry, become a national industry leader, and further expand its field, and gradually become the most successful food enterprise brand with high popularity and reputation in China.

3. The core values of the brand are delicious in Xiangyang Square U lifestyle = (quality+care+vitality) x happiness

4. The business philosophy of the enterprise is customer-oriented, innovative and value-added, proactive and happy to work

5. The brand slogan of the enterprise is delicious and beautiful, and life is sunny. 6. The next second sunshine of the enterprise song.