The reasons why Zibo barbecue has become popular all over the Internet recently can be analyzed from the following five aspects.

1. Promotion of social media

In modern society, social media has become one of the important tools for people to obtain information and disseminate information. Part of the reason why Zibo Barbecue has become popular all over the Internet is due to the promotion of social media. For example, on Weibo, Zhihu, Douban and other platforms, many netizens have shared food pictures and reviews of Zibo Barbecue. These contents have attracted the attention and forwarding of many netizens, making Zibo Barbecue popular on the entire Internet.

2. Unique food culture

The reason why Zibo Barbecue has become an internet celebrity is inseparable from its unique food culture. It is understood that Zibo’s barbecue not only includes the common meat skewers, duck blood vermicelli, etc., but also adds elements such as green onions and grilled pancakes. These special delicacies are more likely to arouse public interest and curiosity, thus attracting more people to try it

3. Media reports

In addition to social media promotion, the reason why Zibo Barbecue is The popularity also benefited from media coverage. Many news media have reported and promoted Zibo Barbecue. The influence of these reports far exceeds social media platforms, making more people aware of the existence of Zibo Barbeque.

4. Driven by tourism

Tourism is one of the important industries for the economic and cultural development of a region. In recent years, the Zibo Municipal Government has increased its efforts to develop tourism and organized various cultural and tourism activities to increase the visibility and influence of Zibo City. The popularity of Zibo barbecue has also attracted more tourists to Zibo to taste it, further promoting the development of local tourism.

5. People’s pursuit of delicious food

Finally, the reason why Zibo Barbecue is so popular all over the Internet is also inseparable from people’s pursuit of delicious food. In modern society, more and more people are paying attention to health and food, and are looking for better quality, more distinctive and delicious food through various channels. The success of Zibo Barbecue fully proves the important position of food in contemporary society.

To sum up, the reason why Zibo Barbecue has become popular all over the Internet is the result of the simultaneous action of many factors. Its popularity not only injects new impetus into Zibo City's tourism development, but also reflects people's pursuit and concern for food and culture in contemporary society.