First of all, the ways to sell agricultural products through the Internet mainly include:
1 from media channels
At present, the hottest online sales method is from the media, which is subdivided into: agricultural products+video and agricultural products+live broadcast. At present, the status of headlines in the media field is beyond doubt. Tik Tok, Watermelon, Headline and Volcano Video all belong to a parent company. They all strongly support the fields of agriculture, countryside and farmers. As long as we insist on original and high-quality content output, we will definitely pass the various certifications of headlines and the attention of fans. Like Geoff Jiumei and food writer Wang Gang, they are very famous "three rural network celebrities", with a large number of fans and super sales and delivery capabilities.
2. Traditional e-commerce platform method
The traditional e-commerce platform firmly grasps the traffic of online shopping! A set of data released some time ago showed that Alibaba Taobao and Tmall accounted for 75% of online shopping. Therefore, we must choose one of the traditional e-commerce platforms such as Tmall, Taobao, JD.COM and Pinduoduo to sell agricultural products online.
If it can be made into a flagship store or an agricultural product explosion, it will be of great benefit to your brand promotion and single product premium.
3, the practice of professional agricultural products e-commerce platform
At present, such as Nongjiale, Dianchou.com, Jinong.com, Huinong.com and Yimutian are all committed to the supply chain of agricultural products, and their entry and operation are simple. However, most of them are mainly online orders and offline bulk transactions. Xin Xilan has been dealing with these platforms since 20 16, and the order volume and turnover are ok. You can choose for yourself.
4. The way of fresh giants
For example, Guo Yi Fresh, Daily Fresh, Suning.cn, Li Ben Life Network, Songcai and Meicai.com are all specialized in fresh e-commerce. Have a strong team and financial strength. However, they all have their own producing areas and fixed purchasing bases. If you want to cooperate with them, you must first have an advantage in your agricultural products. Then, after successful cooperation, there must be some tolerance during reconciliation. The biggest advantage of cooperating with them is that the supply is guaranteed, which is conducive to brand promotion.
5. Crowdfunding method
For entrepreneurs with financial difficulties, and then agricultural products have stories to explore, you can consider this method. Crowdfunding means telling a true story and then operating through crowdfunding platforms such as JD.COM and Mei Zi Taoyuan.
Crowdfunding has high requirements for copywriting skills, photo shooting and video framing, and needs a professional team to complete it.
Two, agricultural products online sales skills mainly include:
No matter what platform you are on, there is no shortcut. There are only a few words in the method: insist on quality, insist on originality and insist on real content output.
1, many people envy those predecessors who have made their media have a strong fan base, but the success of others is hard earned. When you get the approval of fans and the support of the platform, you can also open product windows and small shops, and you can also get high-quality Plus V. Xin Xilan became the headline number less than three months ago. Now she has passed the exam of watermelon e-commerce support and is currently receiving training. There are only 1000 fans, and the conditions are not met. But I have always insisted on answering questions and writing in this respect.
The advantage of self-media is that you and your products can be truly displayed in front of fans! Therefore, we must insist on doing the most authentic content output. Of course, we can learn from the experience of some big coffee. The road to success cannot be copied, but it can be imitated. When we are recognized, we will realize the realization of agricultural products!
2. The skill of agricultural products e-commerce platform is to learn their rules and then burn some money for operation and promotion. This requires operators to have certain knowledge of e-commerce, and they also need to be able to do it in a down-to-earth manner. At present, the market of agricultural products e-commerce is far from being developed and the market is not saturated, so we still have a chance.
3, the last skill, but also the most important skill: adhere to quality! Adhere to quality! Adhere to quality!