Digu Tuan is based on the existing business model and appears as an organizer. It organizes a group of movie fans to go to the movies together, organizes a group of food lovers to gather in the food streets and alleys, and organizes a group of travel friends to enjoy the paradise. In short, through the scale effect,

To reduce the overall consumption cost, this kind of discount is distributed to every consumer who participates in group buying.

"24-hour limited-time group buying relies on the charm of social network communication to achieve consumer aggregation and stimulate consumers' purchasing motivation. Once a certain number of people is reached, greater bargaining power can be obtained from merchants." Currently muttering

Group buying discount products are mainly daily necessities and leisure services. A new discount product is released every day. To successfully form a group, corresponding user needs are required as a guarantee. Group buying information can be released at any time and interact with users. At the same time, it can also be shared through instant messaging

, social networking sites and communities for promotion.

The fast-paced lifestyle means that there is not much time and energy to select and compare the benefits of various discounts, but the "group buying" model like Digu Tuan can solve these selection problems to a certain extent and is simple and easy to set up through the Internet.

Clear group purchase discounts make discount intensity and consumption choices more clear and rational.

The emergence of new consumer demands has also given rise to new marketing models for merchants.

Coupons are an economic product, which play an important role in driving the American consumer economy; discounts are also cultural and spiritual products, enriching everyone's consumer life. Du Yinan said that he hopes to combine this new e-commerce model and understanding with

Combined with his familiarity with Chinese society, he created a new e-commerce group buying suitable for the country. Digu Tuan's future mission is also to provide the best high-quality services that are usually unaffordable through the e-commerce group buying model.

Distribute more discounts to consumers.