Tupperware stores are different from ordinary sales stores, with no luxurious storefront decoration, no eager salesmen and very soft sales methods.

customers can bring their own ingredients to learn how to make peanut candy or beef jerky for free. These two are children's favorite foods, but customers often make their own food to no avail, and they are worried about food safety when they buy it directly, so it is easy to impress consumers. Or, if you like to brew wine at home, Tupperware can also provide free training services, and even common foods such as apple vinegar and kimchi, which are the first steps to attract customers? Food temptation? .

when the customer returns to the specialty store to pick up the processed food, the manager of the specialty store will invite her to do it by the way? Home cleaning refrigerator service? . Although Tupperware doesn't sell refrigerators or cupboards, it's common to teach customers to clean refrigerators, organize cupboards, teach cooking and clean homes. Of course, she will definitely bring a set of Tupperware fresh-keeping containers for demonstration purposes. After comparing the effects before and after cleaning, it is easier to impress customers to buy products directly.

Since consumers in China don't like to hold parties at home, Tupperware puts? Family management meeting? It's in a store. Tupperware stores regularly hold cooking experience activities, and the home manager will show customers how to easily make all kinds of delicious food, such as making fruit milkshake with shake cup, making roast chicken wings with microwave oven box, cooking three dishes at once, and even making Pizza, dehydrated stir-fried heart, braised pork and other delicious food.

in addition to the gourmet family reunion, the family counselor will also invite mom members to bring their children to the store to participate in cooking and game activities, and invite their classmates, neighbors and their mothers to come, which is the exclusive version of Tupperware's Home Party.

With China's characteristic marketing method, Tupperware has opened more than 3,1 franchise stores in more than 3 cities, and the number of members is increasing every day.

selling boxes and selling relationships

? Tupperware sells not just a simple box, but a relationship. ? Rick fiddled with the Tupperware storage box on the coffee table and said it easily.

With the increasing popularity of social media, weak relationships are becoming the mainstream of society. Will Tupperware experiential marketing face new challenges? Rick said that he is not worried, because whether it is a strong relationship or a weak relationship, it is more important to have a strong impact on consumers.

Looking through Tupperware's long list of franchisees, almost all of them are a list of women. Not only the main consumers are women, but even the store owners are basically women, and they were housewives or company employees who loved family life.

The mystery can be traced back to the initial stage of Tupperware company's transformation. It tried to operate as a big distributor and wholesaler, but the effect was not satisfactory. They often lacked the recognition of products and the awareness of customer service. And these female store managers have too many * * * topics with the target customers in housekeeping and cooking. In the strong relationship between employees and consumers with similar values, it is natural to achieve sales.

In Weibo and on SNS websites, you may have a weak relationship with a celebrity you admire, but he has a strong influence on you, which is the root cause of your consumption behavior. Tupperware's experiential marketing is to create a strong relationship gathering to share life with friends. More importantly, through this gathering, each participant will eventually become a consumer and disseminator of the brand.

American scholar Michael? Mauboussin wrote in The Devil's Investment? Why do so many people try their best to avoid Tupperware's family management meeting, because they know that once they become participants, they may have no choice but to pay for it. ? The power of Tupperware can be seen.

operating in the way of relationship marketing and experience marketing as the core competitiveness of commodities, Tupperware told the business community in China that besides the retail chain models with American characteristics such as KFC, McDonald's, Wal-Mart and Starbucks, there is also a business model that challenges weak relationships.