How to organize a community salon? Last week, I used the OH card to carry out an activity to explore my personal advantages, and got some positive feedback, which was also the most smooth activity in the organization, so I made a summary. 1. Sharer is a very important factor in the speaker salon. The people who come to the event are either for the guests or for the content to be shared. These two points determine that the organizer must know the sharer, communicate with the sharer and control the shared content. When I was ready to do oh card activities, I knew nothing about OH cards. After communicating with the sharer pudding, I was even more confused. So I made an appointment to experience pudding offline first. Offline meeting and communication achieve the following three purposes. 1) As an organizer, have a comprehensive understanding of the sharers and the shared contents; 2) Experience the value of this sharing as a participant, and what can it bring? 3) As an executor, communicate with the sharer on the cognitive level, which is convenient for later communication and implementation. 2. The recruitment of small salons includes two aspects: posters, copywriting recruitment content and recruitment channels. There is no special person to make posters, so this time I will design the posters of Ohka. How can non-designers make a useful recruitment poster? My method is: 1) refer to other activities to recruit posters before making. After reading dozens of posters, I summarized a recruitment poster into five contents: theme, introduction of the sharer, activity time, activity address and participation mode. Then, according to the important priority, the poster board will be thickened from top to bottom. 2) After the poster is made, do a small-scale feedback test first. The first poster was made. I asked my friend to take a look at it for me. The friend replied, "I don't know what the activity is for after reading the poster." This shows that the theme of the poster does not fully summarize the content of the activity, and then it has been adjusted accordingly, focusing on what problems the activity can solve. The poster of recruitment copywriting is the display of activities, and copywriting is the top priority of recruitment. I also changed the copy of this activity by two editions. The first edition focuses on explaining what an OH card is. The copy structure is: 1. What is an OH card? 2. how to play the OH card? 3, guest introduction 4, sharing content introduction After feedback from friends, the second edition changed the focus to Oh Card. What can you get? So the copywriting structure becomes 1. What problems can the OH card solve? 2. What can I get through the OH card? 3. Feedback from the experiencer 4. Introduction of the guests 5. Introduction of the shared content So to sum up, writing the recruitment copy needs a different angle. What can I give you? What did you get? According to the daily thinking, what you give others is not necessarily what others want, but if you tell them that they deserve it, others will feel that they didn't take it for nothing, and then add some positive feedback from users, which will make people feel that they will lose it if they don't take it. Recruitment channel is an interactive activity, and recruitment is also carried out within the community, so there is not much to learn from. However, the number of small-scale salon activities is small, so we can take advantage of the scarcity psychology in community recruitment. For example, seize the opportunity, hesitate, only miss the opportunity and so on. As for the venue, our salon activities are mainly carried out in the community. The determination of time needs to be determined with the members of the group first to avoid the time conflict of large-scale members. When determining the venue, we should not only consider the convenience of community members' participation, but also consider the matching with the content of the event. This time, the OH card is a psychological guidance process, which requires a relatively quiet and undisturbed environment. Therefore, when choosing a venue, we should not only consider the convenience of downtown participation, but also consider the concealment. If the location is hidden, if you step on it in advance, you should be prepared to make a road map to avoid wasting time looking for the location. In addition, it is best to visit the venue in advance on the day of the event. There was an accident this time, and the downstairs of the venue was being renovated, which seriously affected the on-site effect. If you arrive in advance, you can negotiate with the construction team in advance to carry out projects with less noise during the activity. Even if the venue is not fixed, there will be various emergencies, so it is very important to think of the emergency plan in advance. 4. About some things that need attention on the day of the activity 1) On the day of the activity, the group must inform the time and place of participation again. It's best to receive your reply. If you don't receive it, talk privately. Otherwise, even after repeated reminders, some participants will still forget, and then be late and delay the activity process. 2) Arrival time, preferably half an hour before the start of the activity, giving a buffer period. 3) Photo shooting at the event site is an important material for summarizing and publicizing the later activities. It is better to make more choices afterwards than to do nothing at all. 4) During the activity, it is necessary to ensure the normal sharing of the sharers in the whole process. Whether it is projection, accident or emergency, it is necessary to ensure that the shared rhythm is not interrupted and handled in time. 5) There is clear feedback at the activity site, which should be recorded in time. For example, this OH card has a live experience link, and many friends have said many golden sentences. These real-time feedback information is also the evaluation of this activity, and can also be used as propaganda material in the later period. "I used to have ideas, but I only stayed on ideas. Today's guidance made me think about how to achieve it, how far I am from this goal, and the path to achieve it is becoming clearer and clearer. " "In this process, it was obvious that that was what I wanted, but I chose another one that was not very good. Finally, I found that this one I chose was the most suitable. This feeling is great. " 6) After the activity, it is necessary to collect the contents of the circle of friends of the participants. If you do the same activity next time, this is the best spokesperson for recruitment. This is just a summary of the successful completion of this activity, and there are still many points that have not been involved. For example, in a closed environment, we can actually do a willingness test before the activity is prepared. When the small partners in the group are willing to spend time and energy listening or telling others, then this activity has the value of continuing. Next, we must strive to be worthy of the efforts of the small partners in the group and really help them. Ok, that's all ~ I'll add it later, I hope it's useful to you. Salon activity planning process Salon activity planning process is as follows:
One. Activity background
In order to further improve everyone's literary literacy, our society decided to hold a literary salon with the theme of "Talking about Ruan Ji".
Second, the purpose of the activity
1, let students know more about Wei and Jin culture and seven sages of bamboo forest.
2. Make students understand and appreciate Ruan Ji's works and spirit.
Third, the significance of the activity.
1. Give students a chance to learn, understand and know Ruan Ji.
2. Improve students' cultural literacy and feel the works and spirit left by the Seven Sages of Bamboo Forest.
3. At the same time, it also provides a good communication platform for students.
Fourth, the theme of the event.
Take "Talking about Ruan Ji" as the theme.
Verb (abbreviation for verb) target audience
All the students in the institute of technology.
Organizer of intransitive verb planning
College Youth League Committee Yexing Literature Society.
Seven. Time and place of activity
65438+1 From 4: 00 to 6: 00 on October 24th, audio-visual education1.
Eight, lecturer
Teacher Xu Xing.
IX. Preparatory activities
1. Communicate with the teacher in advance about the lecture materials, time and place of the activity.
2. A poster and blackboard newspaper.
Ministers arrive at the meeting site in advance to prepare relevant matters.
X. Preparations for the day of the event
1. Teachers were invited to attend.
2. Arrange the welcoming staff at the door.
3, internship department personnel to maintain the order of the venue.
XI。 Activity information
1. Ruan Ji's life background, poetic achievements and historical influence.
2. The exchange of ideas between teachers and students about this literary salon.
The chairman made a comprehensive comment on this activity.
How to plan the exhibition of nail shops and what problems need to be considered? Problems faced by beauty industry under epidemic situation
Affected by the epidemic, all kinds of offline activities, large and small, were forced to suspend or cancel, and major art exhibitions around the world also issued extension notices for health and safety reasons. What impact does the postponement of the exhibition have on the development of foreign trade enterprises and industries? With the reduction of orders, the transaction volume of enterprises has dropped sharply, and the production plan of enterprises has been postponed. Impact on purchasing brands. The work arrangement is cleaning and painting. To sum up, for enterprises, the greater impact is the loss of a platform to communicate with major customers.
Problems to be considered in holding nail salon exhibition
If you can't connect important customers at the exhibition once, it may take more time and cost to connect them one by one, but for small and medium-sized enterprises, after the cancellation of the exhibition, they may not have the opportunity to meet these large buyers this year. Therefore, enterprises need to participate in exhibitions more after the epidemic. The reasons are as follows: The exhibition is an effective platform to establish customer relations at low cost, show its competitive image and strength, and understand the development trend of the local market and industry.
How to do a good job of exhibition
1. Plan an overall publicity plan, such as which products to show? How to show it? 2. If you take a special booth, it is suggested to find a professional booth to set up a design company and put forward your special requirements. If you don't have an idea, let the designer design it. The booth should be combined with the exhibition theme, the characteristics of the exhibits and the brand image. If it is a simple booth, it is suggested that you can design your own wall posters. Usually, you can choose a reusable hanging inkjet poster or a disposable adhesive poster.
If you have a rental information desk, you can also post a square poster with the company logo. 3. Pay attention to the transportation of exhibits and the safety after arriving at the exhibition hall. 4. Check whether the booth is set safely, and whether the light boxes, exhibits and nails are complete and damaged. Please be sure to ask questions and change them on the day of the exhibition. If any exhibits are found damaged later, exhibitors will be responsible for compensation. 5. Prepare business card collection boxes, brochures, staplers, computers, quotations, contracts, receipts and other materials.