#Planning# The introduction plan is a plan that is specific, thorough and highly operable in terms of purpose, requirements, methods, methods, progress, etc. The following is a variety show planning plan, welcome to read!

1. Variety show planning plan

1. Program creative background

In today’s society, there are two types of TV programs occupying the big screen in almost every household— —Reality shows and food shows, whether they are the previous music reality shows such as "The Voice of China" and "I Am a Singer", celebrity variety reality shows such as "Where Are We Going, Dad" and "Running Brother", or the documentary "A Bite of China" Food programs, or cooking programs such as "Star Chef Arrives" have achieved high-profile ratings.

Therefore, food and entertainment are indispensable or two important factors that attract attention in current TV programs. The colorful delicacies from all over China always make people salivate but can't stop; it is such a pleasure to invite celebrities as guests and sit on the sofa and watch them play various games on the screen to entertain the audience. At the same time, "foodies" are very popular nowadays, and it seems that "eating" is a topic that will never go out of style. However, TV programs focusing on food can basically be classified into two categories, namely documentary and cooking. The documentary category is mainly descriptive and aims to introduce various foods to the audience; the cooking category is a little more complicated, with some simply introducing the recipe of a certain dish and some focusing on cooking competitions. But these programs tend to have only one element: a reality show or a food show, not a comprehensive television show.

2. Program positioning and purpose

"I want to eat!" "" is a TV program that was born based on this background to cater to public tastes. This program combines the two most popular variety show elements of food and reality shows, aiming to create the most popular large-scale reality show this summer.

Program content positioning: "I want to eat!" 》As the name of the program suggests, each episode uses food as the theme and invites celebrity guests to play various games and finally eat delicious food. In addition to the fun and entertainment of the games, this program will also introduce various delicious foods and simple recipes to the audience.

Program audience positioning: Taking into account the target market of current variety shows, this program will aim to attract people under the age of 45 and use the celebrity effect of each guest to attract viewers.

The purpose of the program: to promote Chinese food in joy, and to create joy in the pursuit of food. The program will include various types of games and tempting delicacies from all over the world. The entire food production process will run through the program. Games can not only add interest but also increase the temptation of the food, truly achieving the effect of both food and laughter.

3. Program guests

Considering the nature and positioning of the program, we will invite celebrities from various fields, of course, mainly entertainment stars. In order to expand our audience, we will not only invite popular niche actors and actresses, but also celebrities whose main fans are between the ages of 35-45. With the popularity of "Where Are We Going, Dad" and "Running Man", celebrities are more willing to participate in reality shows, and the games they can accept are becoming wider and wider. At the same time, the fierce competition in various movies and TV series of the same period also requires celebrities to participate in such programs. Variety shows promote their own work, so it is feasible for us to invite these stars.

Of course, if possible, we hope to invite business celebrities to participate, such as well-known executives of well-known companies, Internet celebrities like Wang Sicong, etc. However, the possibility of such guests being invited is low, so this is just a hypothesis.

IV. Column Type and Features

The program type of "I Want to Eat" is a celebrity reality show. Mainly considering that the most popular variety shows at the moment are reality shows. It is initially estimated that China's reality shows Variety shows are still in the growth stage and will still have a large number of potential viewers. However, to stand out from the various reality shows, we must focus on innovation and popular taste, and the "I Want to Eat" program is different from other reality shows. Yes, its program features are as follows:

Innovation: The "I Want to Eat" program is no longer just a collection of games, but a combination of food themes that are popular now and in the future, running through the entire program. . While playing the game, you can also learn the cooking methods of traditional Chinese food, which perfectly combines entertainment, cooking teaching and the promotion of traditional Chinese food culture.

Educational: The educational nature of this program is reflected in two aspects. One is the educational dissemination of cooking methods and food culture; the other is considering that our audience also includes many primary and middle school students, so our games are Convey to minors the view that food is “hard-earned and should be cherished”.

Entertainment: As a variety show, entertainment is essential. Our entertainment is not only reflected in the game process, but also in the food production process. Appreciating the food production process is also a kind of entertainment. Visual enjoyment.

Inspirational: "I Want to Eat", as the name suggests, means that through their own efforts in each level of the game, the guests in each issue can obtain the final ingredients for making delicious food and eat what they want. In order to reflect the inspiration of the process, we asked these invited celebrities who are not burdened by food and clothing to participate in some entertaining and challenging games.

Through these characteristics, I believe this program can achieve impressive ratings.

5. Basic style and form of the program

Program style: entertainment, comedy, adding fun to the program through various games, post-editing, themed food and interactions between stars.

Basic content: Each program has a theme dish, and n celebrity guests are divided into n groups to compete. Each group must participate in various related games in order to get enough ingredients to make our final theme dish. , the successful group obtains the material, and gives all the required ingredients through the previous game show group. The final game will be played among n groups of obtained materials. It is guaranteed that one group will win in each period, and the successful group shouts Our program slogan: I want to eat delicious food! Summon the final product to appear. While each group is playing the game, the process of the chef making food can be inserted in the form of camera switching, or the entire process of food production can be added to each game session to achieve the purpose of teaching the method.

Program format: outdoor recording

6. Host

Option 1: Similar to "Running Brothers", select more than 4 permanent guests to serve as program hosts People, the main game orders are given by the PD behind the scenes, and other guests are invited to participate in the game in each issue. Such a choice will not destroy the integrity of the entire game because of the presence of the host. The initial candidates are Ou Di and Wang Han, who have both hosting and acting experience, Du Haitao for comedy, and Zhang Han or Jing Boran for appearance.

Option 2: Choose a host to host. The host should have rich experience in hosting variety shows. I think the suitable candidate is He Jiong. Other celebrities are invited in each issue. The main job of the host is to introduce the theme and guests, promote the program, give out games, and provide timely explanations of the game process.

7. Broadcast information

Because the hosts we choose are basically from Hunan Satellite TV, I hope this program can be broadcast on Hunan Satellite TV, and the broadcast format will be weekly. It will be released in early July this year, just in time for the summer vacation to attract the student crowd. The specific time is to choose the prime time of the reality show: 10 to 12 pm or 9 to 11 pm. The reality shows released at the same time include Hunan Satellite TV's "Where Are We Going, Dad 3", but because most reality shows They all choose to be broadcast from March to June, so there are not many competing programs at the same time, so they choose to be broadcast on Saturday nights behind "Happy Camp". In addition, late-night food broadcasts are tantamount to quenching thirst for the audience, which is even more tempting.

8. Specific examples

Omitted

9. Rating analysis

First of all, the period we broadcast is Saturday night during summer vacation. There are students on vacation during this period. It can be said that our student audience has reached a large potential level, and students of all grades may have the opportunity to watch our programs. Secondly, the broadcast after Saturday's Kuaiben can delay the broadcast of some Kuaiben's viewers, and during this time period, Hunan Satellite TV's finale program is always broadcast, which will attract a lot more attention. At the same time, most of the guests we invite are celebrities who are popular or have high reputations and followers. They usually have promotional tasks for the same period of works. For a single issue, they will have different focuses and different main audiences. Finally, the program is highly attractive both in terms of innovation and interest, and is in line with the tastes of today's young people. The theme of each episode is more likely to arouse heated discussions on the Internet.

Based on the above analysis, it is conservatively estimated that this program can maintain the ratings advantage of previous programs of the same period.

10. Program slogan

Our slogan has been mentioned in the previous introduction: "I want to eat, I want to eat delicious food!"

This slogan emphasizes the title of our show "I want to eat!" "At the same time, it hints at the main content of our program: eating delicious food. The strong emotional expression reflects the difficulty of eating delicious food and the setting of the game segment of this show. At the same time, the entire slogan is short, powerful, and catchy, which deepens the audience's understanding of the positioning of our program. "Food" also emphasizes the theme of our program, which is very tempting.

2. Variety show planning plan

1. Column background and purpose

With the development of society and economy, people’s cultural level is getting higher and higher. More and more pursuit of taste. Generally speaking, viewers tend to watch TV with an entertainment mentality and a curiosity for knowledge. In order to let the audience gain something while being entertained, this program was launched. Our purpose is: leisure and entertainment, stimulating creativity, and interpretation of classics.

2. Column positioning

Young people with certain knowledge and cultural accomplishment

3. Broadcast period

"Creative Classics" The column is a daily broadcast column, so it can win high ratings and a fixed audience. It is broadcast every night just after the prime time of the TV series, and each slot is 30 minutes.

9:50~10:20 every night (first broadcast), 1:00~1:30 noon the next day (replay)

4. Column process

① "Famous Drama Square" (10 minutes)

Mainly broadcasts some high-grade and high-level humorous short dramas. One 5-minute episode, ***2 episodes per issue. The content can be adapted from classics or popular works, but it must be humorous and tasteful.

②"Daily Classics" (10 minutes) recommends a certain number of excellent films, music, books, dramas, etc. every day. The audience can watch it live and experience the mystery and classics.

③"Creative Tips" (5 minutes) broadcasts life ideas, tips, or introduces some things to collect the audience's associations. This column can be conducted according to the jz interview method, and some animations can be added. The content of this column needs to be constantly updated and cannot be too fixed.

④ "A Corner of the City" (5 minutes)

A city often hides countless secrets. Similarly, a city always has countless creative and exquisite shops hidden in the streets. some corner. They need to be discovered and known to more people. We need to “dig” them out, which may be helpful to young entrepreneurs. It will open up the minds of friends who are interested in starting a business and make them more creative when starting a business.

5. Host style

One male and one female host partner. Temperament: Humorous, lively, but not frivolous; words are meaningful, but not serious; words are creative and funny.

6. Program style

The program should be as refined, rich, and aesthetic as possible, rather than just showing a few people in the camera.

7. Staff composition

There are 2 hosts; several jz (location hosts); 5 cameramen; several choreographers; 1 me; 2 planners (creative people) name; 2 screenwriters; 1 manager (external marketing); 1 artist.

8. Equipment and location

Studio; synthetic production machine room; 2 sets of cameras and pickup microphones for outdoor shooting.

9. Process and procedures

"Famous Drama Square" can contact various production companies and ask them to produce short plays, and then we will spend money to buy their works; we can also produce short plays ourselves. Broadcast after the drama; or broadcast directly after finding a classic.

"Daily Classics" first finds more classic things or books, music, videos, art, etc. that are highly praised by everyone, and shows the classic parts to everyone, in a way that the host shows and introduces them (mainly in the form of Mainly for display) "Creation. "Italian Skills" will use location hosts, jz, artists, creative planners, etc. Its content is tentatively determined as the content in the "column process", but it is likely to change after a period of time. In "A Corner of the City", viewers can receive prizes to collect the unique shops they discover.

10. Funding sources

We can contact the production company to cut our programs such as "Famous Drama Square" into CDs and release them to the market. Distinctive ideas are compiled into books or software and sent to the market for sale. In addition, for programs like "A Corner of the City" we can charge within the column because the filming has already advertised the business.

11. Forecast of the future

This program is not very commercial and may easily lead to insufficient funds. Moreover, when making such a program, we must pay attention to innovation and the degree of classicness. Therefore, we must not let down our guard. During the running of the program, once a problem occurs, it should be changed immediately to avoid hidden dangers.

3. Variety show planning plan

1. Background analysis

At present, entertainment culture has been raised to an unprecedented status, and it has also become the popular culture of our time. The main spiritual product consumed. Monotonous opera programs can no longer attract the public's attention.

2. Planning Motivation

So far, most drama programs are having a hard time surviving. Singing, reciting, playing, and singing excerpts are too old-fashioned, and it is difficult to promote opera. Both Xin and Jay Chou have included opera singing in their songs, which is refreshing. Combining opera with popular music or various forms of artistic performance will be the focus of the program team. "I Love Singing" in "Meet at the Flower Theater" is based on this purpose. Let opera no longer be boring and suitable for all ages.

3. Program settings

1. Program name: "Meet at the Flower Theater" - I Love Singing.

2. Program category: an opera and singing program in which all people participate.

3. The purpose of the program: to promote opera and carry forward traditional culture.

4. Program goal: Provide opportunities for those who like opera to demonstrate their own qualities and realize their self-worth.

5. Program positioning: Provide a platform for the public who like opera and the combination of various forms.

6. Program format: There is no limit on age, gender, or song ending. It is an interactive recorded and broadcast program where individuals or groups participate in the competition and the audience participates.

7. Program content: Innovate and bring forth the new. All contestants’ repertoire must be reprocessed, and opera must be combined with a single art form or multiple art forms.

Program review, this stage consists of two parts. First, the audience on the field expressed their opinions on the contestants' performance; then the guests on the scene made comments.

Audience scores, judges’ comments and the audience’s own judgment are used to evaluate the contestants’ performances on a 10-point scale.

The judges will give scores based on the performance of the contestants, and the host will announce the final results. Two promotion places will be set up in each period to advance to the semi-finals.

8. Features of the program: Integrating opera with various forms of artistic expression to explore the traditional charm of opera.

9. Program style: smart and relaxed.

10. The host’s communication style: talented, steady yet humorous.

11. Program length: 60 minutes per episode.

12. The composition of a single episode: title, contestant vcr, contestant appearance, competition, judges’ comments, extra points, and final decision.

13. Broadcast period: tentatively decided.

14. Number of broadcasts: tentative.

15. Number of episodes: 21. The first 16 episodes are the preliminaries, episodes 17-20 are the semi-finals, and episodes 21 are the finals.

16. Single-episode promotion arrangement: There are two promotion places for each game in the first 16 episodes, one promotion place for each game in episodes 17-20, and the overall champion is determined in 21 episodes.

17. Contestant program arrangements: In order to increase the visibility of the program, professionals can provide appropriate guidance and correction to the programs performed by the contestants.

18. Contestants’ clothing and makeup arrangements: Professionals will provide guidance to the contestants to enhance the overall image of the program.

IV. Program promotion

Online media: Promote through Anhui TV network strategic partners Sohu.com, Anhui TV Network, Sina.com, and Baidu Tieba. Upload the watchable performance video of the contestants in a single episode to Anhui TV Network Podcast, Youku Video and other major portal video websites.

Print media: Full-page promotion in well-known print media in the province, such as "Xin'an Evening News", etc.

TV media: Anhui TV station will provide a certain period of time for publicity before and during the broadcast of the program. In various variety shows on Anhui Satellite TV, a host can introduce "I Love Singing" from "Meet at the Flower Theater".

Filming requirements:

1. Host:

2. Program consultant:

3. Program requirements:

4. Overall goal:

5. Production and broadcasting cycle:

6. Staff setting:

4. Variety show planning plan

At this stage, the city is developing rapidly, with many high-rise buildings, and various places in the city are changing every day. With the improvement of people's economic level, traveling, traveling on weekends, and shopping in leisure time have become popular behaviors. But it is becoming increasingly "tiring" for a tourist or even a local resident to live freely in the city. In the face of a complicated world, how do you arrange your own travel and travel? Even if you want to go for entertainment and relaxation but can't find a verified place, what should you do? Therefore, in order to make everyone better familiar with Taiyuan and better arrange travel, this column came into being.

1. The purpose of the column

Visiting Taiyuan along the bus routes can make you familiar with Taiyuan better, more convenient and faster, and appreciate the scenery of Taiyuan. Since the route is fixed, it will be much more convenient for tourists and improve efficiency. And it can play an important role in promoting our city's economic development and accelerating economic transformation.

2. Positioning of the Column

The cheapness and convenience of buses have attracted a wide audience, so this column is open to everyone, including tourists from outside the city and provinces.

Column broadcast time: 20:00-22:00 (first broadcast)

Next day: 9:00-11:00 (replay)

Evening During prime time, everyone can watch and have enough time to make travel plans. Replays during the day can make up for the limitation of broadcast time to a maximum extent.

The slogan is: "Bus travel is convenient and fast!"

3. Column settings

Column section settings:

1 , Scenery along the way

Along the bus route, the host will introduce it station by station. The content of the introduction will involve the following aspects:

① History and scenery.

②Food.

③Shopping and fashion.

④Entertainment.

⑤Accommodation.

The language should be vivid, concise, and humorous. It takes 1 hour, accounting for half of the total time.

2. Summary

Retell what you saw and heard today to make it difficult for the audience to forget, and summarize it in the form of subtitles. The host will evaluate the recommendation of each bus station on a scale of 1-5 stars, so that the audience can have a more intuitive experience and make it easier to arrange travel. It takes half an hour, accounting for 1/4 of the total time.

3. Interaction

Audiences can participate in the program through the program’s SMS platform, email, Weibo, etc., express their own opinions, and raise their own questions. The host will time to answer. There will also be a lottery to give away small prizes such as discount coupons for places that appear on today's route to stimulate everyone's enthusiasm for participation. It takes half an hour, accounting for 1/4 of the total time.

IV. Column topic selection

When introducing, you can consider the current time, season, and date. You can make special modifications during some special festivals and book the next time in advance. The route can bring the most needed help to the audience in a timely manner.

The selected topic should be close to life and be able to solve practical problems for everyone, and some focused explanations will be given based on the questions and requirements of the audience on Weibo and SMS platforms.

5. Style and Style of the Column

The host of this column is very important, so the host must have very good qualities, speak appropriately, behave elegantly, be humorous, and be interesting and lively . The host must have a good sense of rhythm and be able to grasp the direction of the program.

6. Operation and publicity of the column

1. Operation

The income of the column is mainly sponsored by merchants along the way, and we will promote it for free. The expenses for the column include hiring a host, props, etc.

2. Publicity

Cooperative merchants along the way can post posters, which should say: "Send a text message to participate in the Taiyuan TV event interaction, and you will have the opportunity to receive discount coupons."

Insert advertisements at other times to carry out vigorous publicity (Weibo interaction, bus body advertising).

5. Variety show planning plan

1. Program name

"Father's Shadow Puppet Show"

2. Program type

Variety entertainment category

3. Program summary

This program is a program under the banner of "Dreams Come True for You". Through the shadow play performance prepared by the guests for the old father on Father's Day, one of the old father's wishes was fulfilled and he gave his father the "best Father's Day gift" with his love.

IV. Theme of the program

Father’s love is like a mountain, and forbearing fathers use their half-life efforts to help their children realize their dreams, and selflessly sacrifice their own wishes for this. By recording the ups and downs of the guest's journey to realize his father's dream, as well as the tender moments when the final result was presented, it brought a different kind of touch to the old father, and also allowed the audience to get closer to the psychological world of the elderly at home and increase their companionship and care.

5. Program Guests

Chen Haotong, an ordinary urban white-collar worker. I left my hometown and worked hard in Beijing for many years, and I didn’t go home to visit my parents for a long time. My father loves shadow puppet shows very much, but he has never been able to watch a formal shadow puppet show. Now he is bedridden and unable to go to the theater to fulfill his wish to watch shadow puppets.

6. Preparation

The program team helped Chen Haotong raise funds to realize his dream through online crowdfunding. When everyone kindly raised funds for him, it also increased the attention and influence of the show.

7. Program content

Session 1:

1. Chen Haotong called his father and said that he was busy with work on Father’s Day this year and could not go back to watch it. He did.

2. Play VCR to briefly describe the crowdfunding process, and attach blessings from netizens.

Session 2: Start the journey to realize your father’s dream

1. Visit the most famous local shadow puppet master and explain the purpose of the trip. Use your actions to move him and agree to help him realize his dream.

2. After persuading the shadow puppet master, I will arrange a new play with the master’s shadow puppet troupe. The play will show the touching things or unforgettable details that my father did for me when I was growing up (such as: my father watched me off). My back/father driving me to school on a tricycle in the rain) and so on.

3. Start learning shadow puppetry from scratch.

4. Rehearse with the shadow puppet troupe.

Note: Show the ups and downs encountered in the routine and rehearsal, as well as the plot of overcoming the difficulties in the end.

Session 3:

On Father’s Day, without the family knowing anything about it, the shadow puppet troupe came to my home.

1. The shadow puppet master knocks on the door and explains his identity and purpose: to perform a shadow puppet show for his father. (Chen Haotong disguised himself and hid behind)

2. Start the performance after all the props are ready.

3. As the shadow puppet show ended, the son suddenly stood up from behind the shadow puppets and walked to his father to surprise him. Everyone stood up to say Happy Father's Day to the old father.

Session 4:

The shadow puppet troupe and Chen Haotong’s family sat together and shared the warm moments with their father when they were children.

8. Summary

Fathers are the backbone of the family. They are tolerant and do not show their deep love to others. Gradually, they get older. On Father's Day, everyone should go back and spend time with their parents, enter their inner world, help them realize their unfulfilled dreams when they were young, and pass on the love during their lifetime.