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Taobao Live is a live broadcast platform launched by Ali, which is positioned as a "consumer live broadcast". Users can "watch and buy" and cover such areas as mother and baby, beauty, fashion, food, sports and fitness.

Extended information:

Product development

On April 21, 216, 5, people watched the auction of papi sauce through Taobao live broadcast platform.

since the trial operation of Taobao live broadcast in March 216, more than 1 million mobile users have watched the live content, and the number of anchors has exceeded 1,. At present, the platform has nearly 5 live broadcasts every day, of which more than half of the viewers are post-9s.

Product positioning

Positioning in the "consumer live broadcast" mobile Taobao platform, at present, the female audience is absolutely dominant, accounting for about 8%, and 8: to 1: every night is not only the most active time to watch the live broadcast, but also the time when users are most willing to place orders, which seems to prove that women are equally crazy to catch up with the live broadcast.

Taobao Live-Baidu Encyclopedia