Scientific vegetables cultivated with LED as light source in closed space provide a new way for traditional agriculture. As for the concept of plant factory, Japanese research and development began more than 30 years ago, while Taiwan Province Province rose in 20 12. At that time, many scientific and technological personnel invested in planting vegetables in storage factories, and this high-tech vegetable set off an early adopter boom, and the situation was excellent. However, with the test of time, technology and market, many large factories have closed down in recent years. Even Toshiba, the birthplace of the indicator factory in Japan, reluctantly ended its plant factory business for more than two years last year. The reason is that consumers are not aware of the value of technological vegetables. Because of the high price, the sales volume of vegetables is not as good as that of traditional farmed vegetables, and a large amount of investment costs cannot be recovered.
With the background of science and technology, the "eating music" is a kind of "eating music" that has arisen in southern Taiwan Province. Zou Yuanxiang, one of the founders, is also a professional in photoelectric science and technical engineering. He joined hands with two colleagues from the Industrial Research Institute to start a business, which not only increased the output steadily, but also opened three restaurants, creating a world of scientific vegetable growing. Zou Yuanxiang said that at the beginning of his business, he originally wanted to grasp the trend of plant factories to do photoelectric technology research and development and equipment export. However, seeing that the market cannot be effectively expanded, he still needs to prove to customers that his products are available. In addition, his relatives have cancer and want to produce their own vegetables that are really healthy, without pesticides and eggs, so he invested in planting research and development. Zou Yuanxiang said that the LED lighting technology and application of Taiwan Province Plant Factory are quite mature, and they also have quite high-quality agricultural technology, but they lack complete and creative upstream and downstream connection channels. Therefore, he founded the brand of plant food and music, hoping to integrate the strongest LED lighting, environmental control system and agricultural technology in Taiwan Province Province, find a suitable sales channel, connect production, marketing and research in series, form a powerful comprehensive platform, and build consumers' trust in plant factory agricultural products. Due to the precise vision and management mode of Zou Yuanxiang and others, the monthly output of Vegetable Food Music has soared by 1000 times in just five years. At present, the monthly output has reached 5 tons and is still increasing!
Zou Yuanxiang, the founder of Vegetable Music, persuaded consumers to "know the taste". In the past, consumers' views on agricultural products grown in plant factories were always: crops that were not planted in soil and exposed to sunlight could not be eaten. Zou Yuanxiang wants to reverse this concept, and the first step is to start from a farming family. When his parents knew that he had given up his high-paying job in the industrial research institute and planted vegetables in a way they couldn't understand, of course, they were firmly opposed. It was not until he brought home the first vegetable he planted that he told his mother that it was planted in a plant factory. After eating it, her mother said it was not delicious and asked him where he bought it. Only then did he tell the truth. Up to now, his mother often asks him, "Is there anything else I can take home from the factory?" . The affirmation between the lines reassured Zou Yuanxiang.
Layered planting mode, give full play to the maximum benefit of space. The fear and suspicion brought by consumers' ignorance of scientific and technological vegetables are the main reasons for the failure of this new industry. Therefore, Zou Yuanxiang began to build a brand, that is, to establish a communication channel to connect consumers' trust and let everyone know the advantages and value of this vegetable, so that it is possible to operate for a long time. The most direct way to promote food ingredients is to let consumers try, so that they can have the proper taste and mouthfeel of each vegetable, and at the same time let everyone know that Vegetable Food Music provides a safe and delicious agricultural product without additives, retaining the original flavor of food. Only in this way can brand trust be established.
We have developed a series of delicious foods with our own high-tech vegetables, and vegetable food music has opened three physical stores. Vegetables planted with "wind, light, water, nutrition and air" have good vitality. After the trust is established, the next step is to give full play to the product features. Most vegetable seeds of vegetables, food and music come from Europe. The purpose is to give everyone a chance to try vegetables that can't be eaten in the market without having to compete with ordinary farmers. Because of the characteristics of the place of origin, most of these vegetables need a low-temperature environment, so the cultivation room of Caishile is always air-conditioned, and there is a fan blowing a breeze to transport the freshest air to every corner, so that each vegetable can grow happily under the condition of being loved and cared for more than people. Of course, the vegetables are bright green, crisp, refreshing and delicious!
This vegetable-eating plant factory not only uses air conditioners and dehumidifiers to adjust the temperature and humidity, but also uses fans to create a breezy environment. Water for growing vegetables is also a university question. In addition to using filtered tap water as the substrate and adding various nutrient solutions, the most important thing is to keep circulating flow, so that the water is also full of gases needed for plant growth and promote the growth of roots. In addition, it needs to be detected from time to time, disinfected regularly to avoid unnecessary invasion of germs, and more attention should be paid to controlling the growth of algae to avoid water quality deterioration. One of the characteristics of high-tech vegetables is that the nutrients are completely controlled by the growers, so Zou Yuanxiang proudly said that they can add some nutrients to the vegetables according to the needs of customers, so that everyone can supplement the nutrients they need when eating vegetables.
Vegetables growing in running water have developed roots. In a plant factory, light is one of the main roles in regulating plant growth. By mixing and matching a variety of LED light sources, it helps plants grow and provides different * * * effects at different growth stages. For example, some lettuce with red or purple leaves must be induced to produce anthocyanins in lettuce with a certain proportion of RGB light source, so that the leaves can gradually change from green to red or purple. The conversion of light source * * * can not only develop color, but also promote the toughness of leaves and enrich the chewing taste.
Blue light stimulates the formation of anthocyanins, and Yuzryha will turn purple slightly. The key factors behind the successful rise are analyzed. Zou Yuanxiang thinks there are four points: 1 scientific and technological background. Because he studied engineering, he later invested in photoelectric technology, which enabled Zou Yuanxiang to control the production process in an orderly and unambiguous way, and constantly review and improve the production technology to make the products more in line with the increasingly diverse consumer needs. 2 Successfully build brand trust. Because Zou Yuanxiang started from the brand at the beginning, the road of plant factory went smoothly. The unique and avant-garde brand image of Vegetable Food Music is perfectly combined with scientific vegetables. After successfully gaining popularity, they also began to cooperate with large channels such as COSTCO and JASONS Market Place. Recently, the pilot project in Carrefour has also achieved unprecedented success, with a sales rate of 95%. In particular, the sales performance of Pingtung, Hualien and other places is similar to that of the northern metropolitan area, which proves that most consumers are still willing to pay the bill as long as it is a good product, even if the price is slightly expensive. 3. Cooperate with chain restaurants. At present, Vegetable Food Music supplies lettuce to famous chain restaurants in the south, such as "carbon barbecue", "wooden pot light food restaurant" and "nutritionist light food". Because of its popularity, the demand has increased steadily and has become the main pillar of the business. Vegetarian music will also adjust the supply of vegetables according to the needs of stores, and design different vegetable varieties for visual and taste matching. If the promotional ingredients of physical stores can be directly contacted by consumers, the chances of sales will be much higher. At first, Vegetable Food Music set up a counter in Shin Kong Mitsukoshi Department Store in Tainan, mainly selling vegetable boxes. In order to carry out this business philosophy, in May, 20 16, Vegetable Food Music opened its first physical store in Dongping Road, and hired a western chef to design the menu, prepare vegetable salad at a price of more yuan, and added hamburgers, sandwiches and other light snacks. In addition to displaying the brand image, the store also held a number of tasting sessions. So far, this store has many regular customers with vegetable boxes, and two branches, Zhubei and Anping, have been added, among which Zhubei Store is also a vegetarian franchise store, which has trained many supporters.
Vegetable food music opened a physical store, which not only sells products such as vegetable boxes, but also provides various dishes and drinks. Vision for the future: spread scientific and technological vegetables to all parts of the world. At present, there are four plant factories in Vegetable Food Music. The factory has several cultivation rooms, each about 65,438+000 square meters. They are planted in a five-layer frame, get 65,438+02-65,438+04 hours of light every day, and can harvest about 65,438+00,000 vegetables every month, with a total output of 5 tons. Looking ahead, Zou Yuanxiang said that several "five-ton plans" will be launched, which will include fruits and functional agricultural products in addition to vegetables. As for "functional agricultural products", what is it? Zou Yuanxiang said that it is the customized products mentioned above, such as vegetables with zinc or iron added to meet the needs of men and women, so that you can kill two birds with one stone by eating vegetables. In addition, Vegetable Diet Music has been expanding overseas markets, and will conduct water temperature tests in Thailand, Hong Kong and Singapore in the future, hoping to succeed in these areas.
Specialized people take care of it regularly and take care of it in every possible way. & ltSpan style= "At present, due to the adjustment of the operation direction of the head office and the hotel, no meals are provided for the time being, only breakfast and lettuce boxes are provided for the tenants. The following are some meals recommended by the manager when Xiaobian went to the interview:
Suolu Kitchen &; Bar recommendation menuNo.1Customized "low-temperature cooked chicken salad" and "salad free collocation" are one of the main menus of vegetable-food-music wine. Visitors can freely choose salad (3/5 ingredients+dried fruits and nuts)+staple food+spices or cheese or extra ingredients: 60g comprehensive lettuce is suitable for one person to enjoy, 120g lettuce is suitable for two people to share. There are five staple foods: cold seafood, smoked pig, smoked duck, low-temperature chicken breast and tofu. If you don't feel full, you can add some European bread to match the meal in the shop. Low-temperature cooked tender chicken salad YEATION local ingredients and vegetables, with low-temperature cooked tender chicken breast, topped with signature honey lemon oil vinegar sauce, retain the nutrition of ingredients, and make tender chicken and refreshing vegetables interweave in the mouth into a perfect sonata. Protein of chicken, vegetable fiber, vitamins and vegetable juice can help you to supplement the nutrition you need after exercise, which is very suitable for runners, cyclists and fitness groups.
Low-temperature cooking tender chicken salad No.2 brunch platter If you want to eat a little full, you might as well have a brunch platter. Brunch is limited to 10- 14, and the staple food can be one of the following five: fried mushroom tofu with sesame sauce, handmade bacon chicken rolls with vanilla green sauce, fried seasonal fresh fish, slow stewed pork with beer and fried pineapple salad with desert salt. Starch can be selected from whole grain rice, handmade temple noodles and handmade bread, or hot American coffee or iced black tea as a beverage. In addition, brunch will be accompanied by salad and fruit. The following example is the staple food of fried desert salt with pineapple salsa. Zhongjuan is a frozen Zhongjuan delivered directly from Penghu every day. After simple blanching, it will go through two processes: frying and roasting, locking the delicious taste of the middle roll in the meat, frying and roasting the outer skin to give it a strong taste, and then adding salsa sauce made of pineapple pieces seasoned with purple onions and peppers, and you will feel full of tropical customs when you enter. In addition, there are two kinds of soups, mushroom soup and pumpkin thick soup, both of which are real, fresh and time-consuming every day, and every bite can enjoy the chef's kung fu and care.
Brunch platter (the staple food is fried with desert salt and pineapple salsa) No.3 Tomatoes, basil, pimples and vegetables are Italian style, and pasta is essential. The chef recommended tomatoes and basil pimples with distinctive features, because their pimples are very knowledgeable. They are usually not made entirely of flour, but hand-kneaded with high-grade lettuce, sesame leaves and potato or sweet potato paste. When you taste it, you can feel the mellow aroma of sesame leaves with unique flavor, or the intoxicating aroma of sweet potatoes with a little sweetness, accompanied by tomato basil sauce cooked every day. This is an unforgettable Italian noodle.
Tomato basil pimple
Plant diet
Web official website fb Soothing Vegetable Food Store Address No.0 Dongping Road, East District, Tainan City Address 665438+ Tel 06-209-0580 Time1:00-21:00 FB Vegetable Food Store Soothing Kitchen &; At present, due to the adjustment of the operation direction of the head office and the hotel, meals are not provided for the time being, but only breakfast and lettuce boxes are provided for the tenants. No.99, Siqian Street, Tainan City (stay on the first floor of the hotel) Tel 06-299-7680 Time11:00-18: 00 FB Suolu Kitchen &; No.0/30, Keda No.1 Road, Zhuhai, telephone number 03-558-5580, time11:00-21:00.