It’s enough to be a self-media blogger during the holidays. It’s enough to read this article. It’s really fatal to be a blogger in 2023 without a plan!!! 52 Beginner’s Guide to Positioning Beauty and Skin Care/Fashion Wearing/Fitness and Fat Loss/Home Improvement and Home Furnishing 1.

Strategy for becoming beautiful 1. Knowledge about dressing 1. Knowledge about dry goods 1. Home appliance evaluation 2. Cosmetics planting 2. Matching plan 2. Experience sharing 2. Home decoration works 3. Good product evaluation 3.00TD 3. Food sharing 3. Good home stores 4. Skin care

Dry information 4. Clothing evaluation 4. Weight loss meal tutorial 4. House renovation 5. Skin care tutorial 5. Selection guide 5. Fitness store visit 5. Home appliance evaluation Psychological and emotional/Food and catering/Technology digital/Photography 1. Emotional knowledge 1. Food evaluation

1. Digital evaluation 1. Sharing of works 2. Sharing of strategies 2. Unboxing evaluation 2. Sharing of planting seeds 2. Photography skills 3. Emotional quotations 3. Live broadcast of tasting 3. Sharing of pitfall avoidance 3. Tool usage 4. Gender feelings 4.

Food store exploration 4. Shopping guide 4. Photo retouching guide 5. Marriage and relationship 5. Food Vlog 5. User tutorial 5. Personal growth workplace education/maternal and infant early education/cute animals/hair styling 1. Personal improvement 1. Knowledge popularization 1

. Show off cute pets 1. Hairdressing recommendation 2. Job interview 2. Food supplement tutorial 2. Cute pet daily life 2. Haircut scene 3. Learning good things 3. Parent-child games 3. Good things evaluation 3. Peripheral evaluation 2 Novice accounts can be created to create a personality

People can understand at a glance what this account does, what value it can bring, and the reason for following you? The avatar matches the person's positioning, and it is best to use real pictures.

Name nickname + vertical track, crowd + vertical track.

Introduction: character introduction, personal characteristics, and professional presentation.

Benchmark accounts to find high-quality accounts in the same field, sort out more than ten popular cases, and dismantle and summarize experiences.

3. Find top bloggers with benchmark accounts (followers >20W) - Find 5 bloggers of this type whose topic selection, planning and operation are mature, which is the goal we aspire to.

You can pay attention to their topic selection direction and long-term operational thinking.

Waist Bloggers (Fans 5-20W) - Find 10 bloggers in this category who have a certain fan base. We can pay attention to their personality, topic selection, content planning, etc., and think about their characteristics and how to make differentiation.

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Amateur bloggers (5K-2W fans) - Find 20 bloggers in this category. Although they don’t have a lot of fans, they have successfully started their accounts and they also have popular content.

We can learn about the topic selection, style, cover, copywriting, etc. of popular content.

Dismantling the benchmarking account 1. Account positioning, account features, account name, homepage design, content framework, like-to-hidden ratio, etc.

2. Popular content: note content, keywords, title, cover, script content, interaction methods, etc.

3. Data avatar, introduction, number of notes, number of comments, number of likes, publishing time and frequency, fan portraits, etc.

4 Note titles determine traffic. Before publishing content, you can search how the titles of popular articles are chosen. There is no limit to the field or article type. The main reference is the writing ideas.

After writing the title and body text, check whether the content complies with the regulations to avoid infringement and prohibited words.

1. Numerical type: Adding numbers to the title is far more impactful than pure text. It can make the target users feel more intuitive, grasp the key points immediately, and attract the target users to open the notes.

2. Topic type This method is more suitable for applying to emotional and life-related titles. We can add some questions or opinions with discussion value in the title to arouse the curiosity of target users. Click on the note to join the interaction. 3. Pain point type understanding

Write the title based on the pain points of the target users to meet the ideal self-needs of the target users.