Reasons why discount supermarkets are everywhere:

In recent two years, the popularity of discount supermarkets has been rising continuously, especially attracting the attention of young people. In the eyes of snack lovers, it is simply a paradise in bonus hunter.

You can buy Starbucks coffee, brand-name fragrance shower gel, Paris water and other commodities for a small amount of money. The reason why the price can be so cheap is that these goods are labeled as "impending".

under the appearance of "temporary", merchants rely on strong supply chain management and inventory turnover ability to repeatedly select products, which has reached the balance between low-priced collection and low-priced sale: purchasing from temporary warehouse through 2% to 3% discount is low, even if downstream merchants sell 5% off to the outside world, the gross profit is still considerable, and at the same time, consumers feel very suitable.

it's not just consumers who find the "treasure", but also various capitals. In 221, many brands in the coming food industry obtained financing, and many enterprises, including good sale, prosperous market, elephant life and special purchase, gained financing one after another.

In this regard, the industry believes that this type of discount stores in China is still in the early stage of development, and brands are eager to improve their potential energy through scale exposure, seize users' minds, and establish cognitive barriers, while the location strategy of "Good Sellers" is not only reproducible, but also easy to amplify their brand potential energy, which is more spreading.

Features of the discount supermarket business model:

In terms of special sales, the location of its stores is mainly concentrated in shopping centers, large communities and university business districts. "The size of the store is relatively flexible, and shops of 2 square meters to 5 square meters meet the site selection requirements of our company."

according to the relevant person in charge, just like the name "good sale", discount supermarkets try their best to let consumers buy good goods around the world at low prices. "Our profit model is directly supplied by brands or factories, throwing away brand premiums and advertising costs.

directly connect with more than 3 domestic and foreign brands in the supply chain, omit the brand premium of intermediate channels, make prices return to rationality, benefit consumers and continue to create surprises for consumers. "

If you come to fashionable Tianhe, Mall of the World, Tianhe Vanke Plaza and Haizhu Hesheng Xintiandi, you can all see Hi Tebu. From the location of these stores, it can be seen that most of the special purchases are opened in underground shopping malls in core business districts or shopping centers in non-core business districts.

"We don't have to open the store to the core of the core business district. Now we choose more community shopping centers." Zhao Peng said that the opening cost of landmark shopping centers is too high, but compared with clothing stores and beauty shops, discount supermarkets in Mao Lijiao are lower.

on the other hand, the characteristics of discount supermarkets' main food also affect the location and layout of stores. "Open in the community business circle, which is convenient for consumers to take the purchased goods home." Considering the rent and passenger flow comprehensively, community stores are the most cost-effective for special purchases.