Question 1: What should you pay attention to when writing health product copywriting?_?How should you write it?

How to write advertising copy for health care products? Soft copy starts from the corporate strategy and the event itself, while advertising copy for health care products must start from product positioning.

After analyzing why and how to start from product positioning, it’s time to talk about how to write health product advertising copy.

Soft articles start from the corporate strategy and the event itself, while health product advertising copy must start from product positioning.

After analyzing why and how to start from product positioning, it’s time to talk about how to write health product advertising copy.

1. What you must know about health product advertising copywriting 1. The purpose of copywriting: to sell goods 2. The role of copywriting: to conduct "deep communication" with consumers and let every sentence speak to the hearts of consumers 3. How to write copywriting: "Scissors"

+ paste", a "red thread" stringing together a number of "diamonds".

Copywriting is often cut with news. We call these news materials "diamonds". These diamonds require us to constantly read newspapers, clipping and collecting them, so they are commonly known as "scissors + paste"; these diamonds are processed with a red thread (

, finishing) are connected together to form half a copy (the diamond-shaped material is only used to introduce and raise questions).

4. The form of copywriting: Just like martial arts, there is no fixed format for writing. Whatever suits you is the best. You don’t have to stick to the form.

5. Theme of the copywriting: The marketing strategy revolves around consumers, and the soft copy must cooperate with the marketing strategy and target consumers’ psychology of curiosity, treatment, health, beauty, etc.

Each soft article can only have one theme. We often use a series or a stage of soft articles to focus on a theme (within a certain stage, each soft article is used to form a series to create news hype around a theme).

6. The text of the soft article: Use the simplest words to tell consumers the most thorough truth.

7. Problems with soft articles: Due to the particularity of the market environment of the health care product industry, health product soft articles must solve the problem of "product trust".

Eliminate consumer doubts through rich and interesting materials, persuasive product mechanisms and effects, consumer strategies, corporate strength, scientific research capabilities, etc. You must not become a "grandma selling melons" copywriting.