Wen market value observation Xu Feng
A bag of fast food bags, half of space history.
202116 nearly a month before the manned spacecraft shenzhou 12 landed successfully, shenzhou 13 once again "flew" to perform its mission. This mission has created two domestic aviation records: one is to stay in space for six months; The other is to spend the New Year in space for the first time.
There is nothing wrong with celebrating the New Year in a different place, but after spending the New Year in space for half a year, the problem of astronauts' diet naturally attracts much attention.
"What to eat in space", such a simple daily dining problem for ordinary people, is also a big problem that puzzles the development of human space industry.
In the eyes of ordinary people, space food is as mysterious and technological as that huge cabin. Behind those boxes of cans and bags of fast food bags are the epitome of the rapid development of science and technology.
Space quality "cultivation"
Top class is an adjective describing the highest level of technology and craftsmanship, but in the aerospace field, this is only the most basic requirement.
When the "business trip" astronauts watched the beautiful home of the earth and sat on the space station to eat jiaozi to celebrate the Spring Festival, and when more than 20 kinds of delicacies "delicacies" were offered to the astronauts after hard work, we were still lamenting the richness of the astronauts' meals, but what was hidden behind them was the crystallization of scientific research wisdom from generation to generation.
At the same time, it is also the frontier representative and quality symbol of "food science and technology" of the top food processing enterprises in China. Typical is Master Kong, the partner of China aerospace industry.
As a national brand, Master Kong has made his own contribution to China's space industry with the development strategy of "one system, two major actions and three major systems" since he became a partner of China's space industry in August 20 17.
In 2020, Master Kong's "Braised Beef Noodles" and "Suda Noodles" became the first "Space Noodles" in China. Working hand in hand with China Aerospace for three years, Master Kong lived up to expectations and explained his own aerospace quality and standards with the strength of "space plane".
How can a small piece of bread be associated with space flight? There is a university problem. It can be said that every time you open a pack of instant noodles, it is a small flash of space technology.
Safety and nutrition are the basic requirements of space food. Because the shelf life of space food is generally required to be more than 6 months, it is generally not refrigerated when stored, and astronauts cannot disinfect it before eating. Therefore, higher requirements are put forward for the production technology and technology of space food.
Compared with ordinary food, long-term preservation, high nutrition and still rich taste have become the focus and difficulty of space food technology.
Master Kong has always been at the forefront in the exploration and application of space food. For example, FD freeze-drying technology used in the aerospace field of vegetable bags can preserve food for a long time without adding any preservatives, thus ensuring the freshness and health of food.
Therefore, since 20 15, Master Kong has invested 300 million yuan to build a large FD freeze-drying factory, using advanced technology to lock in the nutrition of pure pollution-free vegetables and high-quality meat.
In addition to FD technology, broth extraction technology and RP technology also come from aerospace field. With the help of RP technology, vegetables can be kept fresh and delicious during processing, and the original taste of ingredients can be restored to the maximum extent.
Since the advent of Master Kong instant noodles, more than 260 flavors have been developed so far. Benchmarking aerospace quality, we launched high-end series such as Suda noodle restaurant and Master Tang, and launched "Dry Noodles Hui" series such as XO sauce seafood fried noodles, sizzling beef fried noodles, Korean turkey fried noodles and shredded chicken with chopped green onion. This year, in order to meet the escalating consumer demand.
Leading "China Quality Creation" and Opening a New Stage of Quality Revolution
Being able to become a partner of China's space industry is inseparable from strict food safety construction in the whole industry chain.
20 17 The 19th National Congress of the Communist Party of China made a major strategic decision to implement "healthy China", and explicitly proposed to "implement the food safety strategy to make people feel at ease". Improve people's health to the height of national strategy.
At the same time, with the continuous improvement of the national income level, the continuous expansion of the middle class and the trend of consumption upgrading, people's demands for better quality, service and experience are also stronger.
As a leading enterprise and national brand in the food industry, Master Kong always takes "promoting Chinese food culture" as its own responsibility, and constantly satisfies consumers' yearning for a better life through continuous product innovation.
The original intention of the cooperation between Master Kong and China Aerospace Industry is to meet the high standards of aerospace quality and improve the overall food safety control level of the industry by introducing the cutting-edge technology of aerospace food. Promote the industrial transformation from "Made in China" to "Made in China".
In the direction of "China Quality", Master Kong has always been at the forefront of the industry, especially in supply chain management. Always adhere to the "zero tolerance" attitude towards food safety issues, which has been deeply imprinted in Master Kong's corporate values.
In food safety construction, research and development and quality control are always the most important links. Master Kong invested 500 million yuan to establish an innovative R&D and food safety research center in Shanghai, set up a professional team of 3,000 people in food safety and quality control, and obtained the laboratory accreditation certificate issued by China National Accreditation Committee for Conformity Assessment (CNAS).
Quality inspection carries out more than 3.5 million tests on its related raw materials and final products every year, covering more than 1500 projects, which fundamentally guarantees the aerospace quality of Master Kong.
At this point, Master Kong's food safety traceability digital construction has contributed.
Through MRP traceability system, Master Kong realized the whole traceability from raw materials to finished products. This "from farmland to table" food safety management and control system can be traced back to the whole process, covering a wide range of upstream and downstream cooperation chains. At the same time, it also means the rapid response mechanism of food safety risks, which can quickly locate the problem points while comprehensively monitoring without dead ends.
In 20 18, Master Kong once again invested over 90 million yuan for food safety and quality control. According to the data, Master Kong has achieved the certification acquisition rate of food safety management system in routine operation factories 100%, and the audit coverage rate of food safety management of suppliers 100%.
Strengthening cooperation in Industry-University-Research is also one of the key points to improve the technical level of food safety in the industry.
From 2065438 to 2009, we jointly established the "Joint Laboratory of Space Convenience Foods" with Shenzhen Lvhang Interstellar Space Science and Technology Research Institute to promote the research and development of space convenience foods.
In 20 18, through two-year cooperation with Jiangnan university, the "TGP detection application and frying control technology" was developed, and the "whole quality control system of food processing oil" was established. Ensure the freshness and quality of raw oil.
At the same time, the "dynamic control system of instant noodle frying process" was developed, which made the polar composition of oil in frying process better than the national standard by more than 30%.
For some of his own scientific and technological achievements, Master Kong does not intend to enjoy them exclusively, but to build a platform to share with the society.
For example, in 2020, Master Kong was approved to build the Shanghai Convenient Food Engineering Technology Research Center, aiming at promoting the research and development of food safety technology and the transformation of results, thus driving the overall food safety construction and quality control management of the industry.
It is precisely because of the strict control of quality that it has been widely recognized by consumers and achieved today's market position. According to Nielsen's data, in 20021year, the market share of Master Kong's instant noodle business sales was 48%, up by 1.7% year-on-year, firmly controlling the first market position in the industry.
Practice long-term doctrine and be responsible for national brands.
Developing the space industry and building a space power is China's unremitting pursuit of the space dream. And this great dream should start from teenagers.
From the perspective of space science education, since 20 18, Master Kong's space science activities for more than three years have had different meanings. For national enterprises, developing space science popularization is not only to help the national space industry, but also to reflect the high sense of social responsibility of enterprises.
In the past three years, through a series of space science popularization activities in Xi, Chengdu, Shenzhen, Hangzhou, Wuhan and other cities, more than 500,000 students have been contacted, and nearly 100 lectures by space experts have been held, covering about 550 million people online, which has planted space dreams in the hearts of thousands of teenagers.
Bringing the public and young people into close contact with space is not only the pursuit of high-standard space quality, but also an important way to support the space industry and cultivate young people's patriotic feelings. In the future, Master Kong will continue to adhere to the initial intention of "sustainable management and giving back to the society", and at the same time, how to empower the development of enterprises with aerospace science and technology and aerospace spirit is expected.
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