The key point of the summary of promotional activities is that the basic situation should be summarized at the beginning of the summary, including the name, nature, tasks, background, purpose of summary, main content tips, etc. The following is the "2022 Selection of Promotional Activity Summary Examples" compiled by me.

, for reference only, everyone is welcome to read this article.

Promotional activity summary sample 2022 selection (1) This promotion will run from x, month, x, xx to x, month, x, xx, totaling x days.

It is understood that supermarkets have experienced a certain growth compared with the same period last year. The sales volume is mainly driven by key supermarket stores such as xx Wanjia and xx Le, and the effect of the activity plan is average.

According to market understanding, the entire supermarket XX market has shrunk to a certain extent during the XX Festival this year, but it is mainly reflected in gift boxes.

Our company has achieved certain results through last year's product structure adjustment and improvement, store customer relationship maintenance, promotion team building, and cooperation with dealers' activity plans.

The form of this promotion is mainly divided into four categories: 1. On-site special sales: Mainly reflects the total number of x single products in xx million systems, and the cumulative number of single product specials x times.

This form of activity caters to the psychological needs of ordinary customers, and the market response is relatively good, effectively boosting sales to a certain extent.

But at the same time, there are also some negative effects, which reduce consumers' brand loyalty; increase consumers' sensitivity to price; and affect consumers' recognition of product quality.

2. Duitou and end shelves Duitou and end shelves are not only reflected in sales, but also in terms of publicity and display, attracting customers, and thus guiding customers to such products or matching products.

During the entire XX Festival, our company's stacks and end racks in the supermarket were not implemented one by one according to the original plan, but several key stores successively made certain additions, which also played a certain role in publicity and sales promotion.

3. First issue: A promotional advertisement for a single product, with both special price and promotion.

Our company's products mainly include two items: xx beads and xx dynasty.

This form of activity effectively increases sales and increases customer credibility.

According to the actual situation of the store, there is a certain amount of customers ordering xx beads on site.

4. Cashback Cashback activities are also an indirect profit-sharing promotion method. Although the surface value is small, it is the most affordable promotion for consumers.

During the entire event, our company's products are mainly targeted at individual products. The cashback procedures for individual products are cumbersome, and they can only be targeted at stores with promoters, so the relative audience is relatively small.

The overall limit promotion cashback is relatively weak.

In short, we must flexibly grasp the advantages and disadvantages of each activity form, start from the actual needs of customers, try to make use of its advantages and avoid the disadvantages, so as to make the most optimized plan and achieve a pattern of simultaneous development of sales and brand.

At the same time, the competition in the xx wine market is extremely fierce, especially the three major brands of Zhang xx, Chang xx and Wei xx, which are deeply rooted in the xx area and have been subconsciously formed in the minds of customers.

In each peak season promotion activity, high-cost investment is used (each store does stacking, end-shelf, and publication), key stores have crowd tactics, sub-category stores are covered by personnel, promotion methods are flexible, main products are prominent, and gift boxes are updated quickly.

Faster, in line with market reality, and catering to consumers.

Through my observation and understanding during this period, I feel that this entire activity is relatively successful, but from my personal point of view, there are still some shortcomings.

Let me talk about my views from the following points: 1. Negotiating with the system. Our company’s personnel information is closed and we have no first-hand information.

As a result, the entire decision-making process takes a long time and is in an undecided state. Therefore, the temporary decisions of the xx system and dealers are difficult to come up with the optimal plan in a short period of time, which has a greater impact.

In view of this, it is very important to decide which model we should adopt when making promotional plans in the future.

2. Our company's product pricing system is incomplete, which is reflected in the fact that a single product worth x yuan cannot be used for activities. xx beads and xx activities both cost x yuan, and x yuan is blank and cannot be filled.

We should further increase the price of single products between x and x yuan, especially the single products between x and

The price of a single bottle has also increased relatively.

The price of gift boxes is around x yuan, which has the largest sales volume. However, the price of our company's gift boxes is very high, and coupled with the lack of brand promotion, the sales volume cannot be achieved.

3. Promoters, especially temporary promotions, should strengthen training, especially in terms of XX wine knowledge and personal behavior in the store.

As a supplement to emergency personnel, temporary promotion personnel should be prepared in advance. It is recommended to strengthen training on products and sales skills before the peak season, especially when receiving and guiding customers in the store. Communication with long-term promotion personnel should be strengthened, summarizing, and providing information when necessary.

Adopt the method of long-term promotion and temporary promotion, learn for a period of time, and then allocate to each specific store during the peak season.

4. In addition to further strengthening the daily maintenance of key stores, the sales of sub-category stores should also be strengthened, especially during the peak sales season, to boost overall sales.