Flash delivery is a new express delivery mode, which provides users with the same city delivery service with direct delivery by special personnel and limited delivery. The positioning of flash delivery is a crowdsourcing-based direct delivery service platform in the same city. Their slogan is to provide users with the delivery service of "1 minute response, 1 minutes door-to-door, 6 minutes delivery". Different from traditional express delivery, flash delivery belongs to special delivery, and there is only one person who is only responsible for one order.

On April 24th, Flash released a new set of posters. The copywriting is not literary, but it is easy to remember. The details are as follows:

I don't want to line up, I don't want to line up!

If you are in urgent need of help, just send it by flash.

If you go out, you will forget everything, most afraid of delaying things!

if the goods are delivered urgently, just wait for one day by express delivery

express delivery in the same city? Bad review bad review bad review!

delivery in the same city, just use flash delivery

The food is cold, no matter how delicious it is, it is hard to swallow!

meals are delivered by flash

documents are delivered by yourself, which is tiring and tiring!

Save time and effort, just flash

Where are the roses? The goddess is anxious!

for gift delivery, use flash delivery

when will the contract arrive? The boss is driving crazy!

for urgent documents, just flash them? Oh dear! I forgot my passport!

urgent delivery, just flash delivery

do you think it's too simple and rude to read this poster copy? But you remembered. This contains a small copywriting skill to refine customer pain points+solutions. For example, I bought roses for the goddess, but I met the customer service of the flower shop and said that there were too many people to send them. At this time, the characteristics of the flash delivery came out, and the gift delivery was flash delivery. In the poster, the scenes of comics are combined with the copywriting, which makes people feel a sense of substitution. Have you ever had these scenes?

Ye Xiaoyu's copywriting, author of "Creation and Communication of New Media Copywriting", WeChat WeChat official account: Ye Xiaoyu Run Run (talkto52).