Summer Festival is a general term for various folk activities held in Japan during the summer.

It is usually held from July to August when Japan faces the scorching summer, and mainly includes three major festivals: the Gion Festival in Kyoto, the Tenjin Festival in Osaka, and the Kanda Festival in Tokyo.

During the event, most Japanese people wear kimonos to promote traditional culture and food.

On the day of the Summer Festival, the Japanese government will hold a festival parade, and the government and its private associations will hold many performances.

People put on kimonos and yukata, go shopping, buy things, and participate in entertainment activities; the surrounding stores will also be decorated on this day and various special activities will be held.

This original custom of temple fairs originally came from China, and later spread to Japan. Combined with Japan's local culture, there are today's various festival activities, and gradually formed Japan's own national cultural characteristics.

Festival customs: People wear kimonos and yukata during the summer festival and participate in the festival celebrations.

Temple fairs are also held during the summer festival, and there are a variety of activities and shops at the temple fairs.

For example, some snack shops sell fried noodles, octopus balls, taiyaki, marshmallows, apple candies and other foods.

There are also many activities at the temple fair, such as the well-known activities such as fishing for goldfish, fishing for water balloons, making rings, and throwing balls for bidding.

They also sell wind chimes, folding fans, masks and other small commodities.